Marketing Lead

Marketing Lead APPLY HERE Marketing Lead (m/f/d) About Stratio Stratio keeps public transport running. We monitor fleet health in real time and tell the world's largest operators exactly what's going to fail before it does. We're a small, technical team of about 50 people. There's no marketing department. You'd be building it. The role This is a hands-on, one-person marketing function. No team to manage, no agency to brief. You do the work. You own the output. You use every tool available - especially LLMs and automation - to do the work of an entire department. You’ll report directly to leadership and work closely with sales and product. If you've ever been the only marketing person at a company and thrived, this is for you. What your weeks actually look like Content creation You write case studies, blog posts, landing pages, LinkedIn posts, one-pagers, and sales enablement materials. You take raw inputs - a customer success metric, a product update, a conversation with a customer - and turn them into compelling stories. You use LLMs daily to draft, iterate, and repurpose content across formats and channels. You move fast without sacrificing quality. Website ownership You manage and update the website. New pages, copy changes, landing pages for campaigns. You’re comfortable in a CMS and can edit HTML/CSS when needed. You don’t file a ticket to change a headline, you just do it. You optimize for both traditional SEO and LLM discoverability, making sure that when someone asks an AI “what’s the best predictive maintenance platform for buses,” Stratio shows up in the answer. Campaigns and demand generation You plan and execute campaigns to support pipeline. Email sequences, LinkedIn content, paid ads if the budget’s there, co-marketing with partners. You set up tracking, measure what works, and kill what doesn’t. You think in terms of pipeline contribution, not impressions. Sales enablement You build the materials that help the sales team close. Pitch decks, case studies, proposal templates. You sit close to sales conversations and notice when the same objection keeps coming up, then you build something to handle it. Analytics and reporting You set up and maintain marketing analytics. Website traffic, content performance, email metrics. You know what’s working and you can explain it simply. You don’t need a BI team to pull numbers. Automation and tooling You build workflows that save time. Email sequences, content distribution, lead scoring, social scheduling. You use LLMs, no-code tools (Make, Zapier, n8n), and light scripting to automate repetitive work. You’re always looking for the next thing that should be a workflow instead of manual effort. What we’re looking for Must have: 3 to 7 years in B2B marketing, ideally with some exposure to technical or industrial products Strong writing skills - you can explain complex technical value clearly and without jargon Daily, fluent use of LLMs (Claude, ChatGPT, etc.) as real working tools, not "I use ChatGPT to brainstorm" Ability to manage a website end to end: CMS, basic HTML/CSS, SEO fundamentals, and awareness of LLM optimization (structuring content so it gets picked up by AI answer engines, not just Google) Comfort with data: you set up tracking, read dashboards, and make decisions based on numbers Self-direction: you don’t wait to be told what to do next Strong plus: Experience with automation tools (Make, Zapier, n8n) or basic scripting (Python, JavaScript) Background in mobility, transport, fleet, IoT, or industrial tech Experience marketing to enterprise buyers with long sales cycles Familiarity with ABM (account-based marketing) approaches Design skills (Figma, Canva) for quick asset creation What this is not This is not a brand strategy role. It’s not a “manage agencies and review decks” role. It’s not a role where you spend three months building a brand book before producing anything. You’ll be creating and shipping from week one. This is also not a developer role that happens to do marketing. Your primary skill is marketing: understanding audiences, crafting messages, building pipeline. The technical skills are how you move fast, not what defines you. Why this is interesting You'd own marketing entirely. No team inherited, no playbook to follow, at a company with real customers, real revenue, and a product that genuinely works. The case studies write themselves: 66% towing reduction, 25% spare fleet reduction, 20% fewer on-road breakdowns. The challenge isn’t inventing a story. It’s telling it well, to the right people, at the right time. You’d have the autonomy to build the marketing function your way, with a leadership team that understands the value of modern, technical, AI-native marketing. What we offer Health Insurance to you and your children; Fringe Benefits Policy (for Portugal located workers); Flexible Work Hours - adjust your schedule to your needs; 22 vacation days, plus up to 3 extra time off days according to your tenure; Work Setup - remote, hybrid, onsite - if your job can be done remotely, and you prefer to, you’re free to choose; Hardware and software for a remote setup; Quarterly Events to discuss Strategy; Autonomy and Ownership Culture; Continuous feedback culture; Innovation Mindset; Career Acceleration. Location Remote (Portugal) #LI-Remote. This role can be performed remotely, onsite, or on a hybrid setup in Coimbra, Portugal. Regardless of the arrangement, availability to attend in-person meetings at our Coimbra office is expected when required. An average of once every two weeks should be expected. During onboarding expect it to be more regular to meet in person with the team and ramp up quickly into our operations. What you can expect during the recruitment Screening call with HR Screening with HR 1st Interview (1h w/ HR and Hiring Manager) We want to get to know you better and navigate through your experience, skills and motivation. Work Simulation Exercise (1h w/ Hiring Manager and Job Role Stakeholders) Deep dive into your skills and assessment of your technical knowledge. Cultural Fit Interview (1h w/ Founders) Validate the cultural fit between you and Stratio and make sure you’re the person we’re looking for to help us build a #zerodowntimefuture. Hiring Proposal *References may be required at any stage of the recruitment process. About Stratio Stratio delivers condition monitoring and predictive maintenance technology that powers a zero downtime future for transportation. More than 1.3B people travel each year in vehicles using Stratio’s technology. The distance covered every day is remarkable, equal to 50 full journeys around the planet. Behind the scenes, more than 250 thousand maintenance predictions are generated daily, turning potential failures into planned interventions and keeping services running smoothly. We want inspiring individuals in our teams, where age, race, gender, sexual orientation, politics and religion do not matter, and seek to create a tolerant and open space for everyone. We thrive to provide an inclusive and trustworthy environment. You can find our Culture Manifesto and more team information here . Take the road with us! Department Marketing Locations Portugal Remote status Fully Remote Employment type Full-time Employment level Mid-Senior Level