Marketing Lead

NOTE: We are not accepting candidates outside of Canada at this time. Location : Remote (Canada, preference for Ottawa or EST timezone) Type : Full-time Reporting to : Chief Marketing Officer About ZeroTek ZeroTek is a profitable, employee-owned B2B SaaS company that provides a Secure Identity Access and Business Management platform built specifically for MSPs and MSSPs . We're trusted by managed service providers across North America to deliver modern, Okta-integrated solutions that drive security, operational efficiency, and customer trust. We operate at the center of the Okta partner ecosystem and serve MSPs who view identity as strategic infrastructure, not a commodity add-on. Launched commercially in 2020, we’ve achieved strong product-market fit and consistent year-over-year growth. We were recognized as one of the fastest-growing companies by the Ottawa Business Journal in both 2024 and 2026, and ranked #13 in the Companies-to-Watch category of Deloitte’s 2025 Technology Fast 50™. We are profitable, growing, and scaling intentionally — and now we’re ready to build a world-class marketing engine to support our next stage of expansion. This is your opportunity to help shape the go-to-market motion of a high-growth cybersecurity SaaS company serving one of the most strategic segments in the channel. The Role We're looking for a Marketing Specialist to be the primary hands-on marketing executor at ZeroTek during a pivotal stage of company growth. You'll work across demand generation, content, campaigns, and marketing operations, turning strategy into action and pipeline into revenue. This is not a siloed role. You'll touch everything from LinkedIn campaigns and email nurture sequences to event support and sales enablement. You'll work closely with our CMO and Director of Communications and collaborate cross-functionally with Sales, Customer Success, and Product. This role is ideal for someone who has worked in MSP or channel marketing, thrives in a fast-moving environment, and wants to have real ownership over outcomes, not just deliverables. Key Responsibilities Plan, build, and execute demand generation campaigns across Google and LinkedIn Ads, email (HubSpot), and other channels to drive qualified pipeline Own and optimize the marketing operations stack: HubSpot workflows, lead scoring, email sequences, landing pages, forms, and reporting Create and manage content across formats: blog posts, case studies, one-pagers, ad copy, social posts, and sales enablement materials, all tailored to how MSPs think and buy Support event marketing efforts including MSP industry conferences (e.g., IT Nation Connect, DattoCon), webinars, and partner events, from pre-event promotion to post-event follow-up Track, analyze, and report on campaign performance and marketing KPIs; use data to inform what's working and what to cut Manage the social media calendar, with a focus on LinkedIn, including organic content, paid campaigns, and employee engagement coordination Collaborate with Sales and Customer Success to ensure marketing supports the full partner lifecycle, from awareness through expansion Contribute to SEO strategy and execution, including keyword research, content optimization, and tracking organic performance Support co-marketing initiatives with channel partners (e.g., Okta, ConnectWise) and MSP communities What We're Looking For Experience 3–6 years of experience in B2B marketing, with hands-on execution across demand gen, content, and campaigns Direct experience marketing to or within the MSP/MSSP channel is required: you understand how MSPs evaluate, buy, and adopt technology Proficiency with HubSpot (Marketing Hub), including email automation, workflows, landing pages, reporting, and CRM integration Experience running Google and LinkedIn Ads and managing paid social budgets with a focus on pipeline, not vanity metrics Proven ability to write clear, compelling marketing copy that speaks to a technical-but-business-minded audience Skills Self-starter who can take a strategic brief and run with it, from planning through execution to measurement Strong project management instincts with the ability to juggle multiple campaigns and deadlines without dropping the ball Analytical mindset - comfortable in dashboards, able to pull insights from campaign data, and willing to make recommendations based on what the numbers say Collaborative and low-ego - works well in a small team where everyone pitches in Clear communicator - can translate technical identity and security concepts into marketing language that resonates with MSP owners and operators Detail-oriented with high standards for quality - sloppy work is a dealbreaker in a trust-driven market Nice to Have Experience with cybersecurity, IAM, or identity-focused products Familiarity with Okta or the Okta partner ecosystem Experience with SEO tools and content-led growth strategies Background in event marketing, particularly MSP conferences and trade shows Experience with ABM (Account-Based Marketing) strategies or tools Comfort with basic design tools for ad creative and collateral What We Offer Competitive salary — $65–80K CAD (based on experience) Comprehensive benefits package designed to support you and your family's health, well-being, and peace of mind Employee stock options (equity) Modern tech stack to empower high-impact work Flexible remote work environment Ownership mentality: we're building something meaningful, and everyone plays a part Opportunity to be the marketing engine at a fast-growing, mission-driven company with real strategic influence, not just task execution A seat on the rocket ship 🚀 Buckle up! Apply Now If you're a doer who thinks strategically, knows the MSP world, and wants to build something meaningful — we'd love to hear from you. Accessibility ZeroTek is committed to employment equity, diversity, and inclusion, and we encourage applications from all qualified individuals. Accommodations are available throughout the recruitment process upon request. AI Disclosure ZeroTek makes use of certain AI-enabled tools that aid in the hiring process. These tools take the form of AI meeting notetakers (Fellow, Zoom) and features within our Applicant Tracking System. They are used to record, organize, and summarize details and data points collected during the hiring process, without losing the context in which they were originally provided. None of ZeroTek’s AI features makes decisions about your candidate status. All hiring decisions at ZeroTek are made by a team of collaborative, hard-working human beings. We might use AI to speed up your process and to help capture and organize information during the hiring process, but ultimately, decisions about who we invite to join ZeroTek are made only by our hiring team. Pre-Employment Screening and Background Checks Candidates who progress to the offer stage will be required to undergo a background check in accordance with industry, regulatory, and company requirements. This may include verification of employment history, education, review of publicly available information relevant to the role, and other job-related information. For certain roles, a credit check may also be required. All checks will be conducted in compliance with applicable laws and with the candidate’s consent. Vacancy Disclosure This posting is for a current and actively open position at ZeroTek.