Marketing Director

Director of Marketing

Salary: £75-£80k

Employment status: Flexible working policy. Full time but open to both part-time and term-time only working for the right candidate.

Reporting to: Senior Partnerships Director

Job location: Work from home, meet occasionally in our offices in London, some national and global travel may be required

Application closing date: midday on 1st June 2026

Please send your CV and a cover letter (no longer than two sides of A4) outlining how you meet the person specification to [email protected].

Interviews: w/c 8th June

Job start date: by September 2026

We are looking for a Director of Marketing to lead our global marketing strategy and execution.

You will be an experienced marketing professional within education and able to build and steward a brand that resonates with teachers and school leaders around the world.

You will have a high level of autonomy in this role, with support to be creative and help drive Steplab into its next phase of growth.

\Alongside leading our marketing strategy, because we are still a small team, you’ll be closely involved in the day to day activation of it.

This is a unique and exciting opportunity for the right leader to join a small, successful and fast growing organisation.

At Steplab, we are driven by one mission - empowering schools to become their best through professional development that really works. Created and run by school leaders, we utilise some of the best research available to enable schools to have world-leading professional development for their teams.

Strategic leadership and global brand

• Develop and execute a comprehensive marketing strategy that aligns with global growth targets across diverse regions (UK, USA, AUS, and English medium international schools)
• Develop a clear and consistent global brand which positions Steplab as a key partner to support schools to improve teaching
• Develop engagement comms across the whole customer journey to support partner retention
• Initially manage and mentor our Marketing Manager, helping them scale their expertise. In time, grow a team of marketing professionals
• We currently outsource our paid media campaigns and are eager to bring this in house as your team grows

Awareness and Lead generationBe responsible for meeting targets relating to lead generation

• Lead and monitor the performance of integrated campaigns across paid, organic, and email
• Utilise data-driven insights to refine campaign performance
• Develop a global organic search and paid strategy to increase visibility in the UK, USA, and Australia. Oversee technical SEO, keyword research, and the creation of high-authority content. Ensure Steplab content is structured so that AI models cite Steplab in relevant queries
• Produce clear reports on the impact of campaigns (ROI)

Thought leadership, content and assets

• Lead a content strategy rooted in Steplab’s pedagogical expertise, producing high-quality thought leadership that resonates with senior educational stakeholders
• Oversee the execution of webinars, white papers, and research-led campaigns that provide genuine value to the education community
• Approve all external communications, ensuring alignment with brand and “tone of voice”
• Ensure consistent use of branding and templates across all organisational activity including merchandise, digital and printed assets

We particularly welcome applications from candidates from diverse backgrounds. We are happy to consider flexible working, including part time or term time only working.

Essential

• Experience as a senior leader overseeing marketing in education
• Excellent strategic approach: ability to use data to effectively inform decisions, plan and organise across teams, take marketing approaches from idea generation through to execution
• Ability to scale and grow marketing excellence and capacity within a small team
• Experience of leading event, organic, paid and email marketing campaigns
• Experience of leading the design and creation of high-quality marketing assets and communications
• Experience of developing communications across the whole customer journey
• Creative thinking - ability to develop unique and engaging marketing strategies which will engage school leaders and continue to position Steplab as an expert in teacher PD
• Experience managing a marketing budget

Desirable

• AI Literacy - experience of utilising AI in internal workflows to optimise efficiencies as well as simplifying data analytics for improved decision making.
• Experience in marketing SaaS
  

Steplab is a team of over 40 highly motivated and dedicated individuals driven by a shared mission to make a positive difference in the lives of teachers and students.

You’ll join our growth team which includes our marketing, business development and sales functions.

Send a CV and cover letter (no more than two sides of A4) to [email protected] by midday on Monday 1st June 2026.

Steplab is used by over 16,000 schools so you have the opportunity to make a real difference to the sector!

We’re just at the start of our journey to become the most impactful teacher training tool in the world. As part of this journey, we will be recruiting a larger team. As an early member of this team, you’ll be in a unique position to develop your career as we grow, and to help lead our growing team.

(Not including bank holidays!) We think everyone who works at Steplab should have plenty of time to recharge and enjoy life outside of work. We only ask that holidays are kept to around two weeks maximum at a time, and that you’re considerate of when others on your team are off.

Our priority is creating powerful content & tools for teachers. But we also care about doing this with integrity, pushing ourselves to continually learn, and having a laugh along the way. We are a small, high-performing team who care about our mission, but also want to work in ways that ensure we get to live our best lives.