The Marketing Data Analyst is a proactive, results-oriented individual responsible for analyzing and segmenting data with a bias towards generating insights to inform marketing strategies and models. The analyst must have experience with decision analytic practices and tools while also being able to communicate with a wide range of stakeholders.
Duties and Responsibilities:
Responsible for analyzing and generating insights which will then assist the Marketing team in development of marketing strategies.
Conduct analysis including retrieval, manipulation and analysis of complex datasets.
Responsible for the ongoing performance monitoring of marketing strategies and making subsequent recommendations in order to improve performance.
Ability to work with and influence leadership regarding marketing decisions.
Plan and execute projects from start to finish.
Partner with various teams (Marketing, Operations, Compliance, etc.) to ensure solutions meet business needs and objectives.
Effectively communicate with various levels of stakeholders internally and externally (executives, partners, customers, etc.).
Perform other related duties as assigned.
Education and Experience
Bachelors degree in Business Administration, Mathematic, Computer Science, Information Systems, or similar from an accredited college/university
5+ years experience in marketing analysis
Qualifications & Skills
Strong understanding of decision analytics practices and tools
Strong analytical and problem-solving skills
Experience with various analytical tools (SQL, PowerBI, R, SAS, etc.) ·
Persistent and results focused must be able to deliver results
Proven ability to work with all levels of the organization
Experience working in a highly regulated industry
Excellent verbal and written communication skills
Excellent organizational skills and attention to detail
Excellent time management skills with a proven ability to meet deadlines
Ability to work in a fast-paced environment ·
Entrepreneurial mindset
Work Environment
Work is performed in a standard office setting
The noise level in the work environment is usually quiet
Physical Demands
Sedentary work that primarily involves sitting/standing
Light work that includes moving objects up to 20 pounds occasionally
Allied Global Marketing is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status, or any other status protected under federal, state or local law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.