Marketing Data Analyst

Marketing Data Analyst If you’re passionate about making a difference, value flexibility and autonomy, and are looking for a supportive and inclusive environment, consider making Sage your next career move. Apply Now JOB PURPOSE The Marketing Data Analyst is responsible for analyzing marketing data to support data-driven decision-making, measure the impact of marketing activity, uncover trends, and provide actionable insights to inform marketing strategy. The role will also be accountable for marketing data governance, including DPDP compliance, end-to-end management of data partner, and building a compliant customer data acquisition strategy for South Asia. KEY ACCOUNTABILITIES Data-Driven Insights & Strategy · Partner with marketing, product, and sales teams to understand business objectives and convert them into analytical requirements. · Measure and evaluate marketing campaign effectiveness, impact, and ROI across channels. · Analyze customer and campaign data to identify trends, risks, and opportunities. · Translate data insights into clear, actionable recommendations through dashboards and reports. Customer Data Acquisition Strategy · Envisage, build, and execute the customer data acquisition strategy for South Asia to systematically grow the marketing database. · Define data sourcing approaches, acquisition channels, and targeting strategies to enhance marketing reach and effectiveness. · Ensure customer data acquisition activities adhere strictly to regulatory and data privacy frameworks, including DPDP. · Continuously optimize acquisition strategies to improve data quality, relevance, and usability for marketing activation. Data Harvest Agency Management · Manage the appointed data harvest agency end-to-end, including payment processing, scope definition, and ongoing engagement. · Own agency deliverables, timelines, quality standards, and performance tracking. · Ensure agency processes, sourcing methods, and outputs comply with regulatory, privacy, and internal governance standards. · Serve as the primary point of contact for issue resolution, reviews, and continuous improvement with the agency. DPDP Governance & Data Compliance · Lead execution of DPDP governance across all marketing data practices. · Ensure marketing data collection, storage, consent management, and usage comply with DPDP and applicable data protection regulations. · Collaborate with Legal, IT, and Compliance teams to implement, maintain, and audit data governance frameworks. · Maintain documentation, controls, and monitoring mechanisms for ongoing compliance. Data Management / Operations · Manage marketing data infrastructure, CRM systems, and marketing automation platforms. · Build, validate, and maintain marketing lists for compliant campaign execution. · Manage data vendors and tools to ensure data accuracy, integrity, security, and availability. · Support integration of customer data across platforms for reporting and activation. Continuous Improvement · Stay current with evolving marketing analytics practices, data technologies, and privacy regulations. · Recommend improvements to data processes, tools, and governance models. · Contribute to building a strong data-driven and compliance-aware culture within Marketing. SKILLS, QUALIFICATIONS & EXPERIENCE · Bachelor’s or Master’s degree in Data Science, Statistics, Business Analytics, Marketing, Computer Science, or a related field. · 3-4 years of experience in marketing analytics, customer data management, or data-driven marketing roles. · Demonstrated experience managing external agencies or data vendors end-to-end. · Strong proficiency in SQL, Excel, Python, or R for data analysis. · Experience with BI and data visualization tools such as Tableau or Power BI. · Hands-on experience with CRM and marketing automation platforms (e.g., Salesforce, Zoho, HubSpot, Eloqua, JIRA, Selligent). · Strong understanding of customer data acquisition, list building, segmentation, and activation. · Working knowledge of data privacy and governance frameworks; DPDP experience strongly preferred. · Strong analytical, communication, stakeholder management, and problem-solving skills. Department Marketing Role Marketing Executive Locations Gurugram, India Remote Status Hybrid Employment Type Full-time Employment Level Mid Level Gurugram, India About Sage Sage is a global academic publisher of books, journals, and library resources with a growing range of technologies to enable discovery, access, and engagement. Our mission is building bridges to knowledge — supporting the development of ideas through the research process to scholarship that is certified, taught, and applied. Learn about Sage | About our companies | Open editor positions Sage is committed to the full inclusion of all qualified applicants. Accommodations will be made for any part of the interview process.