Marketing Data Analyst

🗓️ Working Days and Hours: Monday to Friday, 9 AM – 6 PM (UK Hours); Potential for Flexible Hours

📍 Location: Remote/Online

💷 Salary Range: Attractive, Top-of-Market Salary (paid in GBP/USD)

Palm Outsourcing helps international companies find talent in Egypt.

Please note that we will only be considering excellent applicants with solid, demonstrable experience. If you do not have clear and evidence-based experience, you will be immediately rejected, so please do not apply.

Contrastingly, if you feel you are a right fit relative to the requirements below, please proceed.

Opportunity Overview

Our client is a fast-growing e-commerce business specialising in energy-efficient heating solutions. Reporting to the Head of Digital Performance, this role is central to all data-driven marketing decisions — owning reporting, dashboard infrastructure, and campaign analysis across the full marketing mix.

Role Description

We're looking for a Marketing Data Analyst to own the reporting and analysis function across our client's marketing team. You'll build and maintain dashboards in Looker, GA4 and BigQuery, define the company-wide reporting framework, and translate A/B test and attribution outputs into clear, actionable recommendations. You'll work closely with the Head of Digital Performance and wider marketing and ecommerce teams to ensure every insight drives a decision. This suits a self-starter who can operate independently from day one.

Key Responsibilities

• Performance Reporting – Own and deliver regular marketing performance reports with clear, actionable takeaways.
• Campaign Analysis – Analyse digital campaigns across Google Ads, PPC and social to surface trends and optimisation opportunities.
• Dashboard Management – Build and maintain company-wide dashboards in Looker and BigQuery for multi-stakeholder use.
• Experimentation & Testing – Analyse A/B test results end-to-end and translate findings into clear recommendations.
• Attribution Insight – Leverage Northbeam and other attribution tools to refine marketing measurement and decision-making.
• Ad Hoc Reporting – Respond to cross-functional data requests and present insights clearly to non-technical teams.

Minimum Qualifications

• Marketing Data Analysis – 5 years' experience in marketing analytics with strong knowledge of digital performance metrics.
• Core Tooling – Hands-on expertise with Google Ads, GA4, Looker and BigQuery for reporting and insight delivery.
• Testing & Experimentation – Proven experience running and analysing A/B tests with clear, data-backed recommendations.
• Data Handling – Strong analytical skills working with large datasets to extract meaningful, reliable insights.
• Communication – Excellent written and verbal English; able to present findings clearly to non-technical stakeholders.
• Independence – Demonstrated ability to work autonomously, prioritise effectively, and deliver without guidance or training.
• Attribution & SQL – Experience with Northbeam or comparable multi-touch attribution tools; SQL proficiency in BigQuery.

Bonus Qualifications

• E-commerce Background – Prior experience in a digital-first or e-commerce environment.

Company Benefits

• Top-of-the-market pay.
• Remote working.
• Potential for flexible hours.
• Typically, we work with our own laptops, but if you need any extra gadgets to do your best work, we've got you covered.
• Becoming a part of Palm Outsourcing, where your performance is rewarded in long-term job security and continued growth opportunities.

Thank you for taking the time to apply. We look forward to reviewing your application.