Marketing Automation Tech Specialist

ABOUT US At Vida, we help people get better- and we're helping the healthcare system get better, too. Vida is a virtual, personalized obesity care provider that uses evidence-based treatment to help patients manage obesity and related conditions like diabetes, high blood pressure, anxiety and depression. Vida's team of Obesity Medicine-Certified Physicians, Registered Dietitians, Expert Coaches and Licensed Therapists takes a whole-person approach to care, helping people lose weight, reduce stress and improve their overall health. By combining advanced technology with top-notch healthcare providers, Vida is breaking down the barriers that have historically kept people from getting the best care. It's trusted by Fortune 100 companies, major national payers and large providers to enable their employees to live their healthiest lives. Vida Health is seeking a Marketing Automation Tech Specialist to build, optimize, and scale our customer engagement infrastructure. In this role, you will be instrumental in ensuring our members receive personalized, timely, and data-driven communications through Braze. You will collaborate closely with the Automation Manager, Director of Marketing, and cross-functional data and technical teams to inform the design and maintenance of data pipelines, custom attributes, and event structures that power lifecycle campaigns, behavioral triggers, and advanced segmentation in Braze. This role is ideal for someone who thrives at the intersection of marketing technology, data engineering, and automation strategy- and wants to directly impact the member experience at scale for a healthcare company. Responsibilities: Build and manage end-to-end Braze campaigns and Canvases across email, SMS, push, in-app messaging, webhooks, and content cards, including complex audience segmentation and experiment design. Lead data integration and pipeline development by optimizing DBT and BigQuery data models, configuring custom attributes and events, and managing reliable real-time data syncing between the data stack and Braze. Own data quality and integrity across the MarTech ecosystem, including regular maintenance, merging records, resolving data issues, and ensuring accuracy across campaign performance and reporting. Drive analytics and reporting using Braze's native tools alongside BigQuery and SQL, delivering insights that inform lifecycle strategy and omnichannel campaign optimization. Serve as a technical MarTech partner to member operations and data teams, helping architect a scalable, future-proof foundation for personalization, automation, and advanced analytics. Additional responsibilities as assigned/needed. Qualifications: Bachelor’s degree at a minimum. 3-5+ years of experience operating at the intersection of marketing, data science, and technology. 1-2+ years of hands-on experience leveraging Braze to drive lifecycle campaigns. Proven ability to write SQL scripts within BigQuery or similar cloud-based relational databases. Understanding of Braze data models and logic principles. Understanding of data querying and multivariate experiments. Exposure to API workflows, data modeling, and full-funnel analytics. A refined "sense of taste" for high-end member communications, balancing technical complexity with exceptional user experience. Technical fluency in HTML, CSS, and SQL. Preferred: Braze Certified (Administrator or Marketer) strongly preferred. Practical experience navigating and leveraging DBT data models to drive lifecycle triggers. Proficiency in utilizing Looker data models to build and interpret marketing performance dashboards. Vida is proud to be an Equal Employment Opportunity and Affirmative Action employer. Diversity is more than a commitment at Vida—it is the foundation of what we do. All qualified applicants will receive consideration for employment without regard to race, color, ancestry, religion, gender, gender identity or expression, sexual orientation, marital status, national origin, genetics, disability, age, or Veteran status. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. We seek to recruit, develop and retain the most talented people from a diverse candidate pool. We don’t just accept differences — we celebrate them, we support them, and we thrive on them for the benefit of our employees, our platform and those we serve. Vida is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. We do not accept unsolicited assistance from any headhunters or recruitment firms for any of our job openings. All resumes or profiles submitted by search firms to any employee at Vida in any form without a valid, signed search agreement in place for the specific position will be deemed the sole property of Vida. No fee will be paid in the event the candidate is hired by Vida as a result of the unsolicited referral. **Vida is authorized to do business in many, but not all, states. If you are not located in or able to work from a state where Vida is registered, you will not be eligible for employment. Please speak with your recruiter to learn more about where Vida is registered. Please note: Applicants must be authorized to work in the U.S. as Vida is unable to sponsor work visas for any position. All Vida Employees must reside in/be able to work from the U.S.- international work is prohibited. Job postings at Vida are evergreen and will remain open through end of year, until filled. #LI-remote