Marketing Automation Specialist

Marketing Automation Specialist Join our CRM & Lifecycle team as a Senior Marketing Automation Specialist. Drive execution, optimization, and growth of automation strategies across markets and initiatives. About us Holafly is a high-growth scale-up revolutionising how businesses and travellers connect to the internet abroad. Since 2018, we’ve empowered travellers in over 200 destinations worldwide with secure and reliable eSIM solutions. With a team of 500+ professionals across multiple countries, we are scaling globally to support travellers with seamless, unlimited data connectivity. We’re not just connecting people—we’re enabling freedom and peace of mind, ensuring our users stay connected from the second they land, wherever their journey takes them. About the role We are looking for a Senior Marketing Automation Specialist to join our CRM & Lifecycle team and play a key role in the execution, optimization, and evolution of our marketing automation strategy across multiple initiatives and markets. This role combines hands-on execution, technical ownership, and cross-functional collaboration, working closely with Product, Data, Engineering, and Content teams. The ideal candidate is highly proficient in Klaviyo, comfortable working with event-based architectures, and experienced in integrating data and tools through APIs and webhooks. Key Responsibilities Design, build, and optimize automated customer journeys across email, push, SMS, and WhatsApp. Manage advanced segmentation, personalization logic, and conditional workflows using behavioral and transactional data. Continuously test and optimize automation flows to improve conversion, engagement, retention, and LTV. Collaborate with Product, Data, and Engineering to define and consume events, parameters, and payloads. Support and validate integrations between internal systems, CDPs, analytics tools, and marketing platforms using APIs and webhooks. Analyze campaign and flow performance, run experiments, and document learnings. Translate business needs into clear CRM and technical requirements, ensuring timely execution. Required Skills & Experience 5+ years of experience in Marketing Automation, CRM, or Lifecycle Marketing. Strong hands-on experience with Marketing Automation tools or CRM. Experience with Klaviyo will be highly valued. Proven experience with event-based data models, CRM integrations, APIs, and webhooks. Strong analytical mindset and experience optimizing performance through data. Ability to manage multiple initiatives in a fast-paced environment. Excellent written and spoken English. Nice to Have Experience with CDPs or data pipelines. Working knowledge of SQL or analytics querying. Experience with data visualization tools (Looker, Tableau, Power BI). Experience in subscription-based or digital products. What We Offer High-impact role within the CRM & Lifecycle team. Exposure to multiple strategic projects and initiatives. Strong collaboration with Product, Data, and Engineering. Remote-first environment with flexible location. Competitive compensation based on experience. Department Marketing Role Marketing Automation Specialist Locations Europe, LATAM Remote status Fully Remote Employment type Full-time Employment level Professionals About Holafly During a trip to Thailand, Pedro and Lidia, the founders of Holafly, experienced the frustration of not having an internet connection. Inspired by their own experiences, they came up with a simple but brilliant idea: why not allow travellers to buy data plans for any destination from their home country? Our passion for providing easy and convenient connectivity to travellers around the world drives everything we do. We love our work and we do it with pride. Stay connected wherever you go. Founded in 2017 Co-workers 600