About this role
We are seeking a dynamic and detail-oriented Marketing Specialist to join our team. The ideal candidate will be responsible for coordinating marketing initiatives, analyzing campaign performance, and supporting the development and execution of marketing strategies. This role requires a strong understanding of digital marketing tactics, excellent organizational skills, and the ability to collaborate effectively with cross-functional teams. Key Responsibilities: Social Media Management : Develop and execute comprehensive social media strategies aligned with company goals. Curate and create engaging content, ensuring brand consistency across all platforms. Monitor trends and conversations to capitalize on opportunities and manage community interactions effectively. E mail Marketing and SMS Marketing : Plan, execute, and optimize targeted email marketing campaigns to nurture leads and engage clients. Develop and implement SMS marketing strategies, ensuring compliance with regulations. Utilize analytics to measure campaign effectiveness and iterate for continuous improvement. Client Reviews and Testimonials Collection : Implement strategies to gather client reviews and testimonials, leveraging satisfied clients for positive brand reinforcement. Collaborate with the customer service team to identify and showcase client success stories. Client Engagement Monitoring and Interaction : Utilize analytics tools to track and analyze client engagement across various digital touchpoints. Foster meaningful interactions with clients, addressing inquiries, and proactively engaging in relevant conversations. Creating Marketing Creatives and Scripting : Design visually stunning and on-brand marketing creatives for various digital channels. Develop persuasive and impactful scripts for marketing campaigns, ensuring a consistent brand voice.