Marketing Analytics Specialist

Description Location: We provide a hybrid work schedule, allowing employees to work from home on some days and be present in the office on others. Office Address: 500 Washington Ave S, Suite #1000, Minneapolis, MN 55415 Company Overview: If you’re looking for a fast-paced, growth-focused environment to flex your digital marketing muscle, Rocket55 is a perfect fit. Rocket55 has been a full-service digital marketing agency for 16+ years, no small feat in an industry that changes and evolves daily. Keeping up with the technological innovations and market trends in our industry makes every day working here an adventure. We’re looking for fellow hard-working digital enthusiasts who are eager to drive results for our clients, thrive in a diverse and dynamic workplace, and add to a culture of curiosity, innovation, and awesomeness. Join our energetic, success-driven team and be part of a company that values relentless pursuit of results, curiosity, collaboration, and adaptability. If you are driven by excellence and hungry for success, we want to hear from you! Job Summary: At Rocket55, we live at the intersection of data-driven strategy and bold creative execution. As a Data Engineer on our Analytics team, you won’t just be "managing data" — you’ll be building the sophisticated infrastructure that powers our clients' competitive advantage.This role is responsible for designing, building and maintaining scalable marketing data infrastructure that powers reporting, attribution, analytics and strategic decision-making across client accounts. The ideal candidate combines deep technical expertise in data engineering and tracking implementation with a strong understanding of digital marketing platforms and performance analytics. You will work cross-functionally with marketing strategists, analysts, developers and client teams to ensure accurate data collection, seamless integrations and actionable insights that drive campaign performance and business growth. Responsibilities: Collect, clean, and analyze data from digital marketing platforms, including Google Analytics 4 (GA4), social media channels, advertising networks and CRM systems. Build, maintain, and optimize dashboards and reporting environments that track campaign performance, KPIs and business outcomes. Implement and manage event and conversion tracking through Google Tag Manager (GTM) across websites and advertising platforms, including GA4, Google Ads, Meta, LinkedIn and other marketing channels. Lead the implementation and migration of server-side tracking solutions, specifically configuring Server-Side Google Tag Manager (sGTM) for clients requiring HIPAA compliance. Translate complex datasets into actionable insights by identifying trends, opportunities and performance drivers that inform marketing strategy. Partner with cross-functional agency teams to develop reporting visualizations and analytics solutions that clearly communicate campaign impact and client value. Conduct regular audits and quality assurance checks to ensure data accuracy, consistency and integrity across platforms. Present findings and recommendations clearly to internal stakeholders and clients through reports, dashboards and presentations. Stay current on evolving analytics technologies, digital marketing trends and privacy regulations. Requirements Required Experience, Skills, and Qualifications: 3+ years of experience in data analytics, marketing analytics, or digital marketing, preferably within a digital marketing agency environment. Advanced knowledge of Google Analytics 4 (GA4) and data visualization platforms such as Data Studio, Tableau or Power BI. Hands-on experience implementing and managing advanced website and marketing tracking through Google Tag Manager (GTM), including ecommerce tracking, custom event tracking and cross-platform integrations. Strong analytical and problem-solving skills, with the ability to synthesize large datasets into meaningful business insights. Understanding of digital marketing channels and performance metrics, including SEO, paid media, social media and conversion optimization. Excellent written and verbal communication skills, with the ability to present technical concepts and data insights to both technical and non-technical audiences. Strong attention to detail, organizational skills and commitment to data quality. Ability to manage multiple projects simultaneously and collaborate effectively within a team environment. Preferred Qualifications: Experience integrating marketing and CRM data to support closed-loop attribution and performance measurement across platforms such as HubSpot or Salesforce. Experience configuring and managing server-side GTM environments using platforms such as Stape, Freshpaint or Cloudflare Zaraz. Working knowledge of SQL and BigQuery. Salary Range: $55,000 - $80,000- depending on experience and qualifications. Total Compensation Package: This position offers full-time employment along with a comprehensive benefits package that includes: Complimentary parking Health, dental, and vision insurance 401(k) with matching contributions from the Company Life insurance and Accidental Death & Dismemberment (AD&D) coverage Company-provided Short Term Disability insurance Long Term Disability coverage Paid Time Off Holiday pay, including Floating Holiday Flexible work schedules Commitment to Inclusion: Rocket55 is an equal opportunity employer and is dedicated to creating an inclusive work environment void of harassment and discrimination. Our goal at Rocket55 is to cultivate a culture where each team member feels appreciated, empowered, and motivated to pursue both personal and collective objectives. This commitment entails ensuring opportunity and accessibility for individuals of all backgrounds, including but not limited to race, ethnicity, age, marital status, gender, sexual orientation, gender identity, gender expression, religion, national origin, disabilities, political affiliation, and socioeconomic status. Note: This job description is intended to provide a general overview of the position and does not encompass all responsibilities and qualifications that may be required. The role may evolve based on the needs of the company.