Marketing Analytics & Data Manager

Marketing Analytics & Data Manager Marketing Analytics & Data Manager Join a team at the heart of shaping how marketing performance is measured, understood, and optimised across Awaze’s portfolio of brands. As Marketing Analytics & Data Manager, you’ll play a key role in building trusted marketing data foundations that empower teams to make smarter, faster, and more commercially impactful decisions. Your mission As our new Marketing Analytics & Data Manager, your mission is to ensure Awaze has accurate, trusted, scalable, and future-ready marketing data that enables performance measurement, drives commercial decision-making, and supports sustainable growth across brands and markets. You’ll act as the bridge between Marketing, Commercial, and Data Science teams, combining deep technical expertise with commercial understanding to improve how marketing data is structured, governed, modelled, and applied across the organisation. From strengthening data quality and measurement frameworks to championing AI-driven opportunities within marketing analytics, you’ll play a central role in advancing Awaze’s marketing data capability, building confidence in decision-making, and enabling smarter, faster, and more commercially impactful use of data. What you'll be doing Own and evolve the marketing data foundation across platforms including GA4, CRM systems, media platforms, and internal data environments, ensuring scalable, trusted, and commercially relevant data structures across the organisation Define and maintain tracking standards, measurement frameworks, and data governance processes to ensure consistency and trust in marketing data Collaborate closely with Marketing, Commercial, Product, and Data teams to improve data accessibility and support better decision-making Identify data gaps, tracking issues, and measurement inconsistencies, proactively driving solutions that improve data quality and reporting accuracy Build and optimise reporting structures and dashboards that enable stakeholders to monitor marketing effectiveness and commercial performance Translate complex data into clear, actionable outputs that help teams identify opportunities and optimise performance Support the development of scalable analytics capabilities that improve efficiency, effectiveness, and commercial outcomes across the organisation Drive continuous improvement in marketing analytics processes, tools, AI-enabled capabilities, and ways of working to improve efficiency, scalability, and confidence in marketing data Act as the subject matter expert on marketing database structures, ensuring scalable, efficient, and commercially relevant use of marketing data across reporting, analytics, and modelling initiatives Own and maintain marketing data models, definitions, and governance standards to ensure consistent, trusted, and commercially relevant use of marketing data across the organisation Who we’re looking for You’ll thrive in this role if you enjoy solving complex problems, working cross-functionally, and turning data into meaningful business impact. You’re naturally curious, detail-oriented, and proactive in identifying opportunities to improve data quality, measurement, and decision-making. We’re looking for someone who brings: Strong experience working with marketing analytics, data management, and performance measurement Expert-level SQL expertise with the ability to interrogate, model, and optimise large-scale marketing datasets and marketing database structures across the organisation Hands-on expertise with platforms such as GA4, CRM systems, media platforms, reporting/visualisation tools, and complex marketing databases A strong understanding of tracking, attribution, data governance, and measurement frameworks The ability to translate technical concepts into clear, commercially relevant insights for stakeholders Excellent problem-solving skills and a structured, analytical mindset A collaborative and proactive approach to working across teams and driving change Experience improving data quality, accessibility, and reporting processes in a complex business environment Bonus points if you have experience working across multiple brands, markets, or international organisations How you'll make an impact Build and maintain trusted marketing data foundations that support confident, data-driven decision-making Improve the quality, consistency, and accessibility of marketing data across the organisation Enable teams to better understand performance signals and optimise marketing effectiveness Drive improvements in tracking, governance, reporting, and measurement standards Support faster, more evidence-based decisions that improve commercial outcomes and operational efficiency Contribute to the continued advancement of Awaze’s marketing analytics and data capability across brands and markets Build organisational confidence in marketing data through strong governance, scalable data models, and trusted measurement standards Why you’ll want to work at Awaze We offer a versatile position in a strong professional and social environment, one you’ll have the opportunity to influence and help shape. You’ll be part of an international company that invests in the future, and join a dynamic, fast-paced department with skilled and committed colleagues who support each other. We’re a people-first business, and we know that our success starts with our teams. Here’s a glimpse of what you’ll enjoy: Generous discounts on holidays across our brands Flexible hybrid working – with the autonomy to work how you work best Real opportunities to grow, learn and shape your role as well as careers progression vertically or horizontally, cross countries and responsibilities About Awaze Our mission is clear - to create amazing holidays with Europe’s widest choice of holiday homes. With more than 110,000 properties across Europe, we are the largest managed vacation rentals business in the region. Our ambition is not only to be the biggest, but the best provider of holiday homes in Europe. As travel continues to evolve, we are focused on what comes next. We will keep strengthening our relationships with guests and homeowners, continuously improving the way we work, and delivering strong performance. By making things simpler and smarter, we are building a business that is ready for what’s next - powered by proud, passionate and inclusive people. Worth knowing We offer the best of both worlds: the energy of the office and the freedom of home, with hybrid working that lets you have a mix of office and remote work in a fast-paced, collaborative environment. What’s next? If this sounds like the right next step for you, hit “Apply” and follow the instructions to submit your application. We tailor our recruitment process to each role to give both you and our hiring teams the best possible chance to assess whether this could be the start of a successful collaboration. You’ll hear from us shortly after we’ve reviewed your application. We’re committed to running an inclusive and accessible recruitment process. All applicants will receive equal consideration for employment, and if you have any specific requirements or adjustments needed for the interview, just let us know when you accept your invitation - we’re happy to accommodate. Department Marketing Role Marketing Analytics Specialist Locations Manchester Our Perks & Benefits 🌴 Travel that inspires All of our team members get exclusive travel discounts on over 100,000 properties across Europe - relax, recharge, and experience our product like a guest, gaining valuable insight along the way. 🏆 Join a market leader We are proud to be the leading managed vacation rental player in Europe. We operate well known brands with a strong heritage in over 25 countries and have more than 100,000 holiday accommodation choices. 🌍 Local benefits Our benefits are adapted to each country we operate in, ensuring competitive, locally relevant support and perks wherever you’re based. Manchester What to expect from our hiring process At Awaze, we know that applying for a new role is a big step - so we aim to make our hiring process as clear, respectful, and engaging as possible. We believe hiring should be a two-way conversation. It’s just as much about you getting to know us, as it is about us learning more about you. While the exact process can vary depending on the role, here’s what you can generally expect: 1. Initial Conversation We like to keep things relaxed, so we'll usually start with an informal call. This is a chance for us to get to know each other, learn about your background and interests, and give you a better sense of the role and Awaze as a whole. 2. Interview Stage If our initial conversation goes well, we will invite you for an interview. This stage will give us an opportunity to understand your skills and potential, and for you to explore whether Awaze, the culture and the role align with your ambitions. 3. Additional Steps Some roles may involve follow-up interviews, presentations or skills assessments. If that's the case, our team will talk you through every step, so you always know what to expect.