Marketing Analytics Analyst

Marketing Analytics Analyst About Alloy Digital Alloy Digital is a product development company that thrives on innovation, specializing in the development of custom software solutions. We leverage our technical expertise to solve real-world problems for our clients by creating high-end, world-class customer experiences. Our team harnesses the power of collective knowledge, empowering clients to embrace transformative technology fearlessly. Guided by behavioral science principles, our product design delivers enriched user experiences and drives positive business outcomes. Join Our Team Were looking for a Marketing Analytics Analyst to contribute to our analytics strategy across multiple client projects. In this role, youll build and refine scalable measurement frameworks using tools like Adobe Analytics, GA4, and integrated data sources. Youll work hands-on with analytics platforms, uncover insights that drive action, and communicate clearly with clients. Its a high-impact role for someone ready to shape how Alloy Digital and our clients define and measure success, and ensure their satisfaction. What You Will Do Support and drive the implementation and improvement of industry-standard tracking and reporting frameworks. Document and recommend industry-standard marketing analytics practices, including measurement plans, tagging specs, and implementation QA. Oversee Adobe Analytics implementation and reporting, including configuration of eVars, props, events, and segmentation to drive actionable marketing insights. Work across various tools, including Google Analytics 4, Google Tag Manager, and data layers, to ensure comprehensive and reliable tracking. Resolve tracking issues to ensure accurate, reliable data across all analytics platforms. Connect data across systems (e.g., Adobe, GA4, Power BI, CRM) to generate holistic performance views and actionable insights. Design and manage dashboards and reports that clearly show key marketing metrics, performance trends, and growth opportunities. Participate in client meetings and serve as a clear and confident communicator of measurement strategies and insights. Contribute to client strategy by working closely with product managers, developers, and marketers by generating actionable insights from data to inform recommendations that drive results aligned with broader business goals. Marketing Analytics Analyst - Job Description 1 of 2 Required Skills & Experience 3+ years of hands-on experience with Adobe Analytics, including implementation, report suites, eVars, props, events, classification, and segmentation Expertise in GA4, Google Tag Manager, and data layer setup and management Experience using Power BI, Tableau, or similar tools to combine and analyze data from multiple sources Deep knowledge of marketing analytics standards and documentation practices, with the ability to confidently define, implement, and explain them Strong analytical thinking with the ability to interpret data and deliver strategic and actionable recommendations Professional presence with strong client-facing communication skills and the ability to present insights clearly to stakeholders Proactive mindset and comfortable saying Ill find out and following through to get answers Nice-to-Have Skills Familiarity with front-end development concepts like HTML and JavaScript to support tag troubleshooting Experience with session analytics tools such as Microsoft Clarity, Hotjar, or FullStory Background in the automotive industry, especially working with OEM or dealership marketing data Experience working with Customer Data Platforms (CDPs) such as Segment, Tealium, or Salesforce CDP to support personalized marketing strategies. What We Offer Remote-first work environment Competitive salary and comprehensive benefits Unlimited PTO with flexible working hours Supportive and transparent team culture with strong collaboration Opportunity to lead analytics strategy and shape best practices at a growing digital consultancy