Marketing Analyst III

34545 We are Farmers – where ambition meets opportunity. At Farmers, we’re not just known for unforgettable jingle – we’re a team with a passion for purpose and making a real difference in people’s lives. We deliver peace of mind when it matters most. Our results-driven, high-performance culture thrives on creativity, accountability and bold solutions. Here, growth isn’t just a goal – it’s a way of life for both the organization and every individual on our team. We tackle challenges head-on, learn from every experience and measure our impact on the customers who trust us. Join an award-winning, equal opportunity employer, where you’ll find more than a job – you’ll find a supportive community. Enjoy competitive benefits, take part in meaningful volunteer projects, and help shape the future alongside talented colleagues across all backgrounds. At Farmers, helping others is at the heart of what we do. Ready to make your mark? Discover our vibrant culture and explore career opportunities at www.Farmers.com/careers/corporate . Connect with us on Instagram , LinkedIn and TikTok , and let’s build something incredible together! Workplace: Remote ( #LI-Remote ) Farmers believes in a culture of collaboration, creativity, and innovation, which thrives when we have the ability to work flexibly in a virtual setting as well as the opportunity to be together in person. Our hybrid work environment combines the best of both worlds with at least three (3) days in office and up to two (2) days virtual for employees who live within fifty (50) miles of a Farmers corporate office. Applicants beyond fifty (50) miles may still be considered. About Farmers: At Farmers, we’re committed to leading the insurance industry through innovation, digital transformation, and customer-centric solutions. We empower our employees to shape the future of insurance and deliver best-in-class experiences for our customers. Role Summary: Ready to turn data into growth at scale? Join Farmers’ Consumer Direct team and help power the next wave of digital and call center sales innovation across Auto, Property, and Specialty lines of business. As a Marketing Analyst III , you’ll sit at the center of data, marketing, and product – owning the insights that drive Direct New Business growth. You’ll partner across teams to translate complex business challenges into clear analytical strategies, uncover high-impact opportunities, and optimize the end-to-end customer journey. From driving smarter acquisition to improving cross-sell and retention, your work will directly influence how we acquire, convert, and grow customers across our full product suite. Key Responsibilities: Analyze direct (online + call center) sales performance across Auto, Property, and Specialty lines of business, leveraging KPI monitoring, trend analysis, and funnel diagnostics to identify opportunities to improve conversion, traffic quality, and customer value. Leverage strong technical expertise in data querying, data modeling, and data curation (e.g., SQL, Snowflake, BI tools) to extract, transform, and synthesize complex datasets into actionable insights. Develop a consistent understanding of marketing channel performance mix and partner cross-functionally to prioritize digital investments and innovations. Design, execute, and evaluate A/B tests and digital experiments to improve acquisition, conversion, and overall customer experience. Identify friction points and optimize the full multichannel customer journey – from discovery through purchase, onboarding, and cross-sell. Support the execution and measurement of sales campaigns, product launches, and cross-sell/up-sell initiatives in close partnership with business teams. Drive sales analytics research and best practices by analyzing competitive performance, innovation trends, and digital marketing data to inform strategy, guide roadmap decisions, and accelerate growth. Communicate insights, results, and recommendations effectively to a range of audiences, including senior stakeholders and executive leadership. Requirements: High school diploma or equivalent required. Bachelor’s degree in Marketing, Business, Data Analytics, Statistics, Economics, or related field preferred. At least 2-3+ years of professional experience in business analytics, marketing analytics, or a similar role. Advanced proficiency in Excel, Power BI, and Microsoft Office applications. Strong proficiency with SQL and data visualization tools (e.g. Snowflake, R, Alteryx, Python or similar data querying tools). Exceptional communicator, influencer, and collaborator with executive and cross-functional teams. Strategic thinker with strong analytical, project management, and problem-solving skills. Proficiency or experience working with Digital Analytics (Google Analytics, Adobe Analytics, MixPanel, etc.) tools is a plus. Physical Actions & Environment: Job may be performed in-person or virtually. Requires extended periods of sitting, frequent fine motor tasks (typing, mousing), occasional movement and lifting, and clear vision and hearing to fulfill job duties. Join Us: If you are passionate about digital innovation, customer-centricity, and making an impact, apply today to help shape the future of insurance at Farmers! Benefits Farmers offers a competitive salary commensurate with experience, qualifications and location. o CA Only: $81,375 - $137,940 o CO Only: $76,275 - $119,350 o HI/IL/MN/VT Only: $76,275 - $127,490 o MA Only: $76,275 - $127,490 o MD Only: $76,275 - $127,490 o DC/NJ/NY/OH Only: $76,275 - $137,940 o Albany County, NY/Cleveland, OH: $81,375 - $119,350 o WA Only: $80,168 - $144,875 Bonus Opportunity (based on Company and Individual Performance) 401(k) Medical Dental Vision Health Savings and Flexible Spending Accounts Life Insurance Paid Time Off Paid Parental Leave Tuition Assistance For more information, review “What we offer” on https://www.farmers.com/careers/corporate/#offer Job Location(s): R_US - United States Anticipated application deadline: At Farmers, the recruitment process is designed to ensure that we find the best talent to join our team. As part of this process, we typically close open positions within 8 to 21 days after posting. If you are interested in any of our open positions, we encourage you to submit your application promptly. Farmers will consider for employment all qualified applicants, including those with criminal histories, in accordance with the Los Angeles Fair Chance Initiative for Hiring Ordinance or other applicable law. Pursuant to 18 U.S.C. Section 1033, Farmers is prohibited from employing any individual who has been convicted of any criminal felony involving dishonesty or a breach of trust without prior written consent from the state Department of Insurance. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. Farmers is an Equal Opportunity Employer and does not discriminate in any employer/employee relations based on race, color, religion, gender, sexual orientation, gender expression, genetic information, national origin, age, disability, marital status, military and veteran's status, or any other basis protected by applicable discrimination laws. Want to learn more about our culture & opportunities? Check out www.Farmers.com/careers/corporate and be sure to follow us on Instagram , LinkedIn , and TikTok . Spokane, WA only: Residents who prefer not to provide their address click here to submit your resume via email: [email protected]