Marketing Analyst

PLEASE NOTE THIS ROLE IS FOR OVERSEAS APPLICATION, NON -U.S. ONLY. NO DOMESTIC (U.S.) APPLICATIONS WILL BE CONSIDERED. Marketing Analyst We are looking for an experienced Marketing Analyst to support and scale our marketing analytics capabilities. In this role, you will partner closely with Marketing, Product, and Data teams to measure performance, uncover growth opportunities, and drive data-informed decision-making across digital channels. You will be responsible for analyzing customer behavior, evaluating marketing effectiveness, and translating complex data into clear, actionable insights. This role reports to the Director of Analytics and sits within the Analytics team. What You’ll Be Responsible For: Collecting, analyzing, and interpreting customer, marketing, and web behavioral data across multiple channels Evaluating marketing campaigns, running experiments, analyzing key performance metrics, and identifying opportunities to improve ROI and efficiency Developing and presenting insights, recommendations, and clear narratives based on data analysis to stakeholders Designing and maintaining digital marketing and web measurement frameworks, including event tracking and attribution logic Building dashboards, data visualizations, and recurring performance reports for marketing and leadership teams Monitoring and analyzing digital marketing trends, media performance, and customer acquisition signals Communicating insights to colleagues, senior managers, and internal stakeholders in a clear and structured way Working hands-on with engineers on site and product event tracking, including tracking plans, GTM implementation, and analytics best practices Partnering with Data Engineering to improve data pipelines, ensure data quality, and maintain consistency across analytics tools and platforms (e.g., Snowflake, Looker) What We’ll Love About You (personality traits): You are proactive and take ownership, proposing solutions rather than waiting for detailed instructions You communicate clearly and confidently, supporting your point of view with data and structured reasoning You enjoy solving complex and ambiguous problems and are comfortable working with new tools and technologies You are curious, continuously learning, and stay up to date with analytics and marketing trends You are comfortable acknowledging knowledge gaps, asking questions, and learning from mistakes You are open to challenging tasks and enjoy working in a fast-moving environment What You’ll Need to Have (required qualifications): 3+ years of experience in marketing, product, or data analytics Strong knowledge of statistical methods and experimental design (A/B testing, hypothesis testing, causal thinking) Solid SQL skills and experience working with large structured and semi-structured datasets Hands-on experience collaborating with engineering teams on event tracking and analytics implementation (e.g., Google Tag Manager, custom events, data validation) Experience with digital analytics and BI tools (e.g., GA4, Mixpanel, Amplitude, Looker, Tableau, or similar) Ability to connect metrics to business impact — not just produce reports and dashboards Strong written and verbal communication skills Upper-intermediate English or higher Programming experience in Python or R Nice To Have: Experience working with cloud data warehouses (e.g., Snowflake, BigQuery, Redshift) Familiarity with modern analytics stacks and data transformation tools (e.g., dbt or similar) Understanding of attribution models, incrementality testing, or marketing mix modeling fundamentals Experience applying LLMs (e.g., via APIs) for analytics use cases such as data exploration, anomaly detection, reporting automation, or building internal AI assistants What You’ll Love About Us: Competitive base compensation Bonus program Paid Time Off and Work From Home A fun, creative and energetic work environment About Scentbird Scentbird inspires fragrance lovers to go beyond the ordinary and sample scents that evoke passion, confidence, and the unknown. Our mission is to revolutionize the way we perfume by bringing the ultimate fragrance playground right to your fingertips and offering a digital subscription service that lets members choose from over 1000+ designer perfumes each month. About the Brands: Scentbird : The easiest way for fragrance lovers to discover, try, and buy their favorite scented products without a commitment Deck of Scarlet: Deck of Scarlet is on a mission to break the clean category, redefining what clean fragrances should smell like. Composed entirely of vegan, cruelty-free ingredients, our fragrances bridge the gap between the clean and luxury categories, using the highest eau de parfum concentrations housed in sculptural, eye-catching bottles. You shouldn’t have to choose between being luxe and refined, or clean and vegan—now, you don’t have to. Confessions Of A Rebel: We were born in 2018, holding fast to the idea that the fragrance industry was in dire need of a change. When we looked around, all we saw was a sea of sameness: outdated archetypes of femininity and masculinity paired with unrelatable images of luxury that we had no say in. In truth, we are complex in ways that cannot be contained in the traditional heteronormative stereotypes, existing beyond the binary with raw, unfiltered voices that deserve to be heard. Goodhabit: Enriched with a blend of essential oils, Goodhabit’s clean, vegan, cruelty-free fragrances act as bottled intentions you set free with each mist. Our scents are designed to help you align with the good habits you’re building, while working to enhance and boost your mood. Inhale, exhale, and let the good energy flow through you. Sanctuary: Created for those who care about the fate of our planets, Sanctuary offers fragrance for a better future. Our clean, community-driven fragrances are inspired by endangered species and their habitats, each aimed at raising money and awareness for the preservation of their namesake. Drift: Drift began as an alternative to all of the tacky air care products on the market. Our products are designed to blend in, with amazing scents that stand out. We take pride in our fragrances, keeping them free from the traditional chemicals used in the fragrance industry. We are always phthalate and paraben free. We never skimp on quality of our scents or the products that deliver them. Our design ethos is simple but effective. We love our community, those who won’t settle for ordinary, and we want to deliver a best in class experience. Scentbird is committed to bringing individuals from different backgrounds and perspectives into the Nest. We strive to uphold an inclusive environment where individuals of all different backgrounds, ages, colors, ethnicities, gender, or gender identities, genetics, physical or mental abilities, protected veteran status, race, religious or sexual orientation, thrive. We respect the laws enforced by the EEOC and are dedicated internally to going above and beyond in fostering diversity. Come as you are - we’re excited to meet you.