Marketing AI and Automations Lead

We’re Civica and we make software that helps deliver critical services for citizens all around the world. From local to state government, to education, to health and care, over 5,000 public bodies across the globe use our software to help provide critical services to over 100 million citizens. Our aspiration is to be a GovTech champion everywhere we work around the globe, supporting the needs of citizens and those that serve them every day. Building on 21 years of continuous growth and success, we're at a pivotal point on our journey to realise that aspiration. As a company, we’re passionate about what we do and the citizens we help to serve. If you too would like to help champion the use of technology in public services, to improve outcomes for citizens and public sector organisations, then Civica is the right place for you. We will help you unlock the best version of yourself, achieve growth in your career whilst making a real difference to people and communities. Why you'll love this role as Marketing AI and Automations Lead The Marketing AI and Automations Lead is a pivotal senior role that blends technical expertise with strategic vision, spearheading the transformation of marketing automation beyond traditional platform management into a cutting-edge, AI-driven, agentic operating model. Positioned at the dynamic crossroads of marketing strategy, technology, and revenue operations, this leader shapes and executes the automation architecture, systems integration, and AI agent frameworks that empower the marketing team to operate efficiently and effectively at scale. This role demands a hands-on approach with enterprise marketing automation platforms such as Eloqua, Salesforce Marketing Cloud, HubSpot, or their equivalents, owning the design, development, and maintenance of programs, data frameworks, and workflows that fuel daily marketing execution. Key Responsibilities include: Managing target segment configurations, overseeing data integrity Partnering with the Senior Lifecycle Marketing Manager to develop and launch engaging email sequences, nurture campaigns, and triggered communications. Working closely with Revenue Operations and the Marketing Technology team, the Marketing AI and Automations Lead turns complex marketing challenges into effective, scalable technical solutions. Combining expert platform knowledge with cutting-edge strategic vision, this role stands as the organization's trusted authority on marketing automation and AI innovation.