Market Research Analyst

At a glance: This is a mid-level position within the Brand & Communications Strategy team with a core responsibility of executing and analyzing primary and secondary research projects across brands within the agency. Successful Market Research Analysts at Rain have 3+ years of experience with market research tools and database analysis and are ready to further develop their skills in research analysis and insight generation. What does the Market Research Analyst do at Rain? Conduct primary market and consumer insights research using survey, focus group, and individual interviewing methods: including designing, editing, and managing consumer survey tools; ensuring response rates and data collection completion within project timelines; understanding factors affecting validity of results; analyzing data using innovative statistical techniques; and interpreting findings. Collate and analyze third party datasets to identify key findings, helping inform client creative and media strategy (market overview, competitive intelligence, target audience profiling, etc.). Package and present analytical findings and communicate (both written and verbal) complex concepts to general marketing and business audiences. Project coordination skills including maintaining relationships with clients and vendors, facilitating research team meetings and logistical support, and providing as-needed support to the research team. Utilize AI platforms to increase manual process expediency What makes a great Market Research Analyst at our agency? 3-4 years’ experience Bachelor's degree: in market research, statistics, marketing or communications a plus Master's degree in relevant field a plus Strong analytical skills with the ability to collect, organize, analyze, and disseminate significant amounts of information with attention to detail and accuracy. Highly proficient in Microsoft Office Experience conducting market and consumer insights research (required) Experience using Qualtrics, Fortsa or other online survey platforms (required) Experience with programming a plus (e.g., R, Python, SQL) Previous advertising agency and/or market research firm experience a plus Impeccable oral and written communication skills Ability to learn and thrive in a collaborative and fast-paced remote team and technology environment Appreciation of our agency Core Values Why work at Rain? We are a national leader in DTC marketing and a fully integrated creative and media agency. With a 25+-year history and around 250 employees, we are established enough to have all the bells and whistles, but small enough for an entrepreneurial and welcoming culture where everyone is heard. Our Flexible First environment empowers us to work from where we’d like but still connect with one another virtually and in-person when possible. We proudly invest in our employees, technology, and tools, ensuring the best possible work experience. As such, we offer a rich benefits package including the following: Medical, Dental, and Vision insurance Quarterly profit-sharing program 401(K) plan with employer match (and immediate eligibility) 4-6 weeks PTO 12 paid holidays 12-18 weeks fully-paid Family and Medical Leave Monthly Work-From-Home allowance Additional benefits details can be found here Transparency is valued. We actively ensure employees know how we are doing and where we are going. We encourage open communication, share our successes, and hold each other accountable. We are passionate about our clients and deliver simultaneously on their brand and sales objectives, an approach we call Transactional Brand Building. To learn more about our work and proprietary philosophy, please check us out here.