Manager, Media Strategy & Planning

At GEICO, we offer a rewarding career where your ambitions are met with endless possibilities. Every day we honor our iconic brand by offering quality coverage to millions of customers and being there when they need us most. We thrive through relentless innovation to exceed our customers’ expectations while making a real impact for our company through our shared purpose. When you join our company, we want you to feel valued, supported and proud to work here. That’s why we offer The GEICO Pledge: Great Company, Great Culture, Great Rewards and Great Careers. Location: Hybrid 3 days onsite, 2 days remote NYC Chevy Chase, MD Summary: The Manager, Media Strategy & Planning plays a critical role in translating business briefs into a holistic media and channel plan, serving as the primary media lead and conduit through media agency partners and in-house teams. This person will lead the media planning process end-to-end and is ultimately accountable for bringing the plan to life through strategic storytelling, audience strategy, channel allocations, and tactical/partner allocations. This position needs to remain on the cutting edge of understanding and implementing emerging media channels. This role will report into the Director, Media Strategy & Planning. Responsibilities: Strategic Business Partner: Build and maintain trust with the line of business Go To Market teams through partnership and collaboration. Eager to work in a non-traditional marketing organization, using paid media to drive short term business results and long-term sentiment metrics, in close partnership with owned, organic, creative, and analytics teams. Prioritize being plugged into sports & culture and tying the brand to timely cultural conversations. Able to work in a fast-paced and creative environment with occasionally vague processes and reactive timelines. Media Strategy & Execution: Drive communications planning and media buying strategy across all paid channels including television, radio, out-of-home, digital, social, and search. Ensure all media executions are aligned with the strategy and campaign objectives. Partner with external agency, in-house creative, SEM, and Audience Planning teams to ensure cohesion between role of channels, partner selection, and audience targets. Lead the team in strategic pivots based on business performance and custom media plans based on message. Help develop the next level of integrated media and marketing strategies and create a plan and vision that can lead to significant impact, innovation and industry acclaim for the brand and business. Coordinate/partner with internal and external stakeholders to author and present best practices, POVs, and strategic planning guidelines. Proactive Brand Advocacy + Thought Leadership: Provide thought leadership on marketplace trends and recommend investment opportunities to innovate and experiment – tied both to brand cultural relevance objectives and portfolio investment unlocks. Deepen and nurture relationships with media publishers and technology companies to enable first-mover access, most competitive rates, and development of innovative programs that drive our brand and business forward. Measurement + Optimization: Partner with internal and external media analytics teams to measure impact of ongoing campaigns and continuously optimize; lead MMM reporting and optimizations; share ongoing media performance with brand; manage cross-functional test and learn agenda and readouts. Agency Management: Lead the paid media planning process, directing the media AOR to develop and execute national and local media buys; manage key timelines, deliverables and output. Budget Management: Manage national and local media budgets with key marketing operations and finance stakeholders. Requirements: 4 Year Degree Preferred 8 years of media experience. Media agency experience is a must, and client experience is a plus. Exposure and direct, hands-on experience managing large brands with sports media experience highly preferred Ability to lead cross-functional teams and deliver results Ability to balance multiple priorities and meet project deadlines Excellent oral and written communication skills; ability to lead presentations with executives Ability to solve problems both independently and as part of a team through a structured approach Personal integrity, humility, an appreciation for the power of true teamwork, and a sense of humor Self-starter personality who can operate with minimal supervision Availability to travel up to 25% Location: Hybrid 3 days onsite, 2 days remote NYC Chevy Chase, MD #LI-MA1 Annual Salary $109,675.00 - $172,200.00 The above annual salary range is a general guideline. Multiple factors are taken into consideration to arrive at the final hourly rate/ annual salary to be offered to the selected candidate. Factors include, but are not limited to, the scope and responsibilities of the role, the selected candidate’s work experience, education and training, the work location as well as market and business considerations. At this time, GEICO will not sponsor a new applicant for employment authorization for this position. The GEICO Pledge: Great Company: At GEICO, we help our customers through life’s twists and turns. Our mission is to protect people when they need it most and we’re constantly evolving to stay ahead of their needs. We’re an iconic brand that thrives on innovation, exceeding our customers’ expectations and enabling our collective success. From day one, you’ll take on exciting challenges that help you grow and collaborate with dynamic teams who want to make a positive impact on people’s lives. Great Careers: We offer a career where you can learn, grow, and thrive through personalized development programs, created with your career – and your potential – in mind. You’ll have access to industry leading training, certification assistance, career mentorship and coaching with supportive leaders at all levels. Great Culture: We foster an inclusive culture of shared success, rooted in integrity, a bias for action and a winning mindset. Grounded by our core values, we have an an established culture of caring, inclusion, and belonging, that values different perspectives. Our teams are led by dynamic, multi-faceted teams led by supportive leaders, driven by performance excellence and unified under a shared purpose. As part of our culture, we also offer employee engagement and recognition programs that reward the positive impact our work makes on the lives of our customers. Great Rewards: We offer compensation and benefits built to enhance your physical well-being, mental and emotional health and financial future. Comprehensive Total Rewards program that offers personalized coverage tailor-made for you and your family’s overall well-being. Financial benefits including market-competitive compensation; a 401K savings plan vested from day one that offers a 6% match; performance and recognition-based incentives; and tuition assistance. Access to additional benefits like mental healthcare as well as fertility and adoption assistance. Supports flexibility- We provide workplace flexibility as well as our GEICO Flex program, which offers the ability to work from anywhere in the US for up to four weeks per year. The equal employment opportunity policy of the GEICO Companies provides for a fair and equal employment opportunity for all associates and job applicants regardless of race, color, religious creed, national origin, ancestry, age, gender, pregnancy, sexual orientation, gender identity, marital status, familial status, disability or genetic information, in compliance with applicable federal, state and local law. GEICO hires and promotes individuals solely on the basis of their qualifications for the job to be filled. GEICO reasonably accommodates qualified individuals with disabilities to enable them to receive equal employment opportunity and/or perform the essential functions of the job, unless the accommodation would impose an undue hardship to the Company. This applies to all applicants and associates. GEICO also provides a work environment in which each associate is able to be productive and work to the best of their ability. We do not condone or tolerate an atmosphere of intimidation or harassment. We expect and require the cooperation of all associates in maintaining an atmosphere free from discrimination and harassment with mutual respect by and for all associates and applicants.