Manager, Integrated Campaigns

About OpenSesame OpenSesame is disrupting the workforce development industry, leveraging an AI-powered marketplace of more than 50,000 skills courses, complemented by assessments, content authoring, curation, personalized learning pathways, and virtual coaching. eLearning is delivered seamlessly through existing enterprise systems and in the flow of work. More than 2,000 companies, including 150+ of the Global2000, rely on OpenSesame to develop the world’s most productive and admired workforces. About the Role Our growth marketing team owns pipeline. This role is the engine behind it, owning the programs and campaigns that turn strategy into pipeline. You translate product marketing and brand direction into campaigns that delight our audiences, and you hold yourself and your team accountable to what those programs produce. This is a player-coach role in the truest sense. This includes owning campaigns directly — building the plan, driving execution, and consistently reporting results alongside your team. You'll also use AI as a force multiplier: to move faster, think sharper, and help your team scale output without scaling headcount. The operating system matters as much as the campaigns. You'll own the campaign planning and prioritization process, keep cross-functional stakeholders aligned, and bring structure to a demand gen function that touches every channel and every segment. This role reports to the Director of Growth Marketing and sits alongside the Marketing Ops lead. Programs and ops together form the backbone of the growth marketing team. What You Own Drive integrated campaigns from strategy to results, coordinating across direct reports and indirect contributors through influence and clear campaign briefs Maintain a forward-looking campaign portfolio view: what we're running, what we're building, and how the full slate maps to revenue and pipeline targets. Manage and develop direct reports (3-5) and agency/contractor support, with responsibilities spanning performance marketing, customer marketing, field marketing, and events marketing. Own the campaign operating model, including how requests are surfaced, prioritized, and resourced across growth marketing, PMM, partners, customer success, and sales Analyzing performance trends on weekly and monthly basis, identifying and implementing special initiatives (within team and cross-functional) designed to improve performance. Champion AI-enabled ways of working across your team, from campaign planning and copy iteration to performance analysis and reporting — and help the team scale output without scaling headcount Partner with RevOps, PMM, and Sales on audience targeting, ICP prioritization, and funnel handoffs Build and own a repeatable programs reporting cadence — pipeline contribution, channel efficiency, campaign ROI — and develop a clear point of view on optimization. Performance Objectives 30 Days — Ramp Up & Foundations Goal: Learn the team, understand the programs, and start contributing. Complete system access and meet key stakeholders across growth marketing, RevOps, PMM, and Sales Get current on all active campaigns and programs and understand what’s live, what’s in flight, and what’s been paused or deprioritized Review the current campaign planning and prioritization process, team operating rhythm, and existing performance reporting Hold 1:1s with direct reports to understand their workload, goals, and where they feel stuck Audit current AI usage across the team and identify two or three high-friction tasks that are agent candidates Deliverables: 30-day findings summary with top 3 observations and a proposed focus area for the next 90 days Initial read on direct report goals, workload, and team operating norms Identify and begin taking ownership of one core campaign 60 Days — Ownership & Execution Goal: Take the wheel. Run the programs. Start building the operating system. Own the campaign calendar, planning and prioritization process end-to-end including cross-functional alignment and stakeholder communication Launch or significantly advance at least two programs with clean attribution and defined success metrics Establish a team operating rhythm: weekly standups, campaign status tracking, clear SLAs Identify one process gap in the programs function and deliver a documented fix Deliverables: Programs portfolio snapshot: active campaigns, pipeline contribution to date, and a prioritized backlog Active campaign ownership: currently running at least one campaign end-to-end as direct owner Documented process improvement for at least one campaign planning, reporting, or ops gap Introduce at least one AI-enabled workflow into the team's operating rhythm (brief generation, copy iteration, performance summarization, etc.) 90 Days — Impact & Growth Goal: Demonstrate full ownership. Show what the team can do when it’s running well. Deliver a campaign retrospective on at least one completed program and share findings with the broader marketing team Lead campaigns end-to-end with clear pillar structure across prospect, partner, and customer motions Present a forward-looking programs roadmap to the Director of Growth Marketing: proposed campaigns, channel mix, budget allocation, and target metrics Show measurable improvement in at least one performance metric tied to your programs portfolio Build or formalize one repeatable process the team will continue using after you’ve moved past it Deliverables: 90-day impact summary covering pipeline contribution, team health, and what you're building toward in H2 Programs roadmap covering proposed campaigns by pillar (prospect, partner, customer), channel mix, budget allocation, and target metrics Have at least one agent running in production that saves measurable time or removes a manual step from campaign workflows You might notice we don’t have the typical list of requirements and buzzwords here. That’s intentional. We’re looking for proven examples from your career that show you can do this job — that you’ve built systems, driven alignment, and created impact at scale. When you look back a year from now, you’ll know you’ve made OpenSesame better, faster, and stronger because of your leadership. Although it should go without saying (but it doesn’t), OpenSesame is an equal opportunity employer and we strive to create a welcoming, inclusive environment that celebrates diversity. Location: This position can be based anywhere in the US. We operate as a remote-first company, and invest in mandatory all-company meetings several times a year in addition to required team travel as necessary. Performance Driven: We're looking for self-starters with a track record of delivering excellent results, but we're highly selective about who we hire. We don't focus on typical job requirements, instead, we're interested in specific examples from your past experiences. All positions can be based anywhere in the US, and require up to 15 days of travel per year, with senior management and leadership teams requiring up to 35 days. Compensation: The base salary for this position generally ranges between $130,000 and $160,000, depending on experience. At OpenSesame, we offer a comprehensive benefits package to employees upon hire, including professional development, ISOs, health insurance, 401(k) matching, and paid time off. Equal Employment Opportunity: OpenSesame is an Equal Employment Opportunity and Affirmative Action employer that values and welcomes diversity. We do not discriminate on the basis of various legally protected characteristics, including criminal history, and strive to provide reasonable accommodations to qualified individuals with disabilities. We prioritize safety and security and may use your information accordingly, and you can contact us for assistance or accommodations during the job application process. Pay Transparency: At OpenSesame, we prioritize pay transparency, fairness, and equity to create a positive and inclusive work environment, regularly reviewing our compensation practices to align with our values and goals. We provide competitive and fair compensation to our employees based on their skills, experience, and performance. CPRA (California Candidates): When you submit your application, OpenSesame may collect and use your personal information in accordance with our privacy policy and the CPRA. This may include personal details and employment history, and will only be used for employment-related purposes. We may share this information with third-party service providers, but we will not sell it to third parties. If you have any questions or concerns, please contact us, and for more information on your rights under the CPRA, refer to our privacy policy or the California Attorney General's website. We Care About Your Security: We’ve been made aware of a phishing scam involving individuals impersonating OpenSesame recruiters. All legitimate communication from our team will come from @opensesame.com email addresses. If you receive a suspicious message, please contact us directly at [email protected] . Your security matters to us, thank you for staying vigilant.