Summary:
The Manager, Campaign Measurement, leads a team of Measurement Experts who provide collaborative support via escalation to accounts teams and clients needing assistance with measurement strategy, attribution excellence and performance insights. This leader is responsible for elevating how we quantify and communicate value to advertisers, developing robust measurement frameworks, and enabling data-driven storytelling that accelerates revenue growth.
This role partners closely with Enterprise Sales, Brand Sales, Campaign Directors, Product Marketing, and Product to help clients understand cross-channel performance and validate the impact of their media investments.
What you'll do:
Team Leadership & Strategy
Lead, develop, and scale a high-performing team of Measurement Experts who serve on the frontline account teams.
Help define the organization’s measurement vision, frameworks, and best practices used in client engagements.
Partner with revenue leadership to embed measurement strategy into account planning and go-to-market motions.
Advocate for measurement needs across Product, Data Science, and Engineering.
Client Measurement & Attribution
Serve as key sponsor on key measurement engagements with top advertisers.
Stakeholder in the development of attribution models, lift studies, MMM integrations, and performance analyses.
Guide clients on measurement maturity, data strategy, tracking implementation, and experimentation design.
Translate complex analytics into clear, actionable business insights for C-level marketing decision-makers.
Sales Enablement & Revenue Impact
Support account team counterparts in navigating conversations on topics such as: MMM, incrementality, cross-device tracking, identity, and privacy.
Equip sales teams with measurement narratives that strengthen renewals, upsells, and new business pitches.
Build measurement playbooks, ROI frameworks, and insight packages tailored to verticals.
Partner with account team counterparts to define KPIs, reporting standards, and system requirements for measurement.
Cross-Functional Collaboration
Collaborate with Product Marketing and others on development of new measurement solutions.
Provide feedback loops on advertiser needs, campaign performance gaps, and platform signal quality.
Represent measurement in cross-functional GTM planning and strategic account discussions.
What it takes to succeed:
Deep understanding of attribution, incrementality, lift testing, experimentation, and media modeling.
Strong executive presence with ability to communicate complex analytical concepts to non-technical audiences.
Required
5+ years of people management experience within digital advertising, measurement, analytics, econometrics, or marketing science.
Experience leading client-facing analytics or measurement teams at a platform, publisher, or agency.
Deep understanding of attribution, incrementality, lift testing, experimentation, and media modeling.
Strong executive presence with ability to communicate complex analytical concepts to non-technical audiences.
Proven success partnering with enterprise sales teams and influencing C-suite marketers.
Preferred
Experience with ad platforms (Google, Meta, TikTok, Amazon Ads), DSPs, or ad measurement vendors.
Familiarity with MMM, MTA, identity solutions, event tracking, and privacy-related measurement shifts.
Ability to combine technical credibility with business storytelling to drive revenue outcomes.
Success in This Role Looks Like
Account teams adopting and relying on measurement expertise to win deals and increase advertiser trust.
Clear, repeatable measurement frameworks that unify the GTM organization’s approach.
Strong executive relationships with top advertisers, built on trust and analytical rigor.
Demonstrated revenue impact from measurement-led strategies and insights.
What you'll get:
Effective your first day: Full medical, vision, and dental
15 days PTO (accrual begins on date of hire and increases with 2+ years of tenure thereafter), 12 paid holidays, plus one floating holiday
Up to 14 weeks of parental leave
Monthly wellness subsidy
Work from home reimbursement
Flexible spending account
401(k) retirement savings plan
Employee stock purchase plan
Compensation range for this position is $150-170k annually, plus performance based incentives and benefits.
Closing:
At Yelp, we believe that diversity is an expression of all the unique characteristics that make us human: race, age, sexual orientation, gender identity, religion, disability, and education — and those are just a few. We recognize that diverse backgrounds and perspectives strengthen our teams and our product. The foundation of our diversity efforts are closely tied to our core values, which include “Playing Well With Others” and “Authenticity.”
We’re proud to be an equal opportunity employer and consider qualified applicants without regard to race, color, religion, sex, national origin, ancestry, age, genetic information, sexual orientation, gender identity, marital or family status, veteran status, medical condition or disability.
Actual salary offered may vary based on multiple factors, including but not limited to, an individual's location and experience.
We will consider for employment qualified candidates with arrest and conviction records, consistent with applicable law (including, for example, the San Francisco Fair Chance Ordinance for roles based in San Francisco, the Los Angeles County Fair Chance Ordinance for roles based in the unincorporated areas of Los Angeles County, and the California Fair Chance Act for roles based in California).
Where required by law, a criminal background check will not be conducted until after a conditional offer of employment is made, and any evaluation of a candidate's criminal background check will be subject to an individualized assessment that takes into account the candidate's specific criminal records and the responsibilities and requirements of the particular role.
We are committed to providing reasonable accommodations for individuals with disabilities in our job application process. If you need assistance or an accommodation due to a disability, you may contact us at [email protected] or 415-969-8488.
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