Livestreaming MC Management (Recruitment & Training)

Role Overview Livestreaming MC Management will build a strong pipeline of MCs, identify high-potential talent, and develop them into confident, high-performing hosts. You’ll ensure every MC is trained, prepared, and aligned while continuously improving performance through both coaching and data. You will also play a critical role in matching the right MC to the right brand, ensuring consistency in quality, execution, and results across all livestreams. Key Responsibilities: MC Talent Sourcing & Onboarding Identify, assess, and recruit charismatic, camera-ready MCs for brand livestreams across TikTok Shop and other platforms. Lead onboarding and orientation for new MCs, ensuring alignment with brand tone and platform requirements. Scheduling & Slot Management Assign MCs to daily livestreaming slots based on availability, performance history, and campaign needs. Coordinate with content and commercial teams to align livestreaming schedules with product priorities and promotional timelines. Performance Monitoring & Coaching Track individual MC performance (e.g., engagement rate, viewership, conversion rate). Conduct regular performance reviews and provide constructive feedback. Deliver structured coaching sessions to improve MCs’ hosting, product storytelling, and audience engagement. Product Training & Briefing Work closely with the commercial and content teams to prepare product briefs for each livestream session. Ensure MCs are well-informed on product USPs, brand voice, and campaign objectives before going live. Quality Assurance Monitor livestream sessions to ensure professionalism, accuracy, and audience engagement. Enforce high standards in on-screen behavior, brand representation, and technical setup (lighting, sound, visuals). Talent Retention & Development Build strong relationships with MCs to maintain motivation, brand loyalty, and a collaborative working environment. Plan team-building activities and incentive programs to boost morale and retention. Qualifications & Experience: At least 1 year of experience in livestreaming MC recruitment, scheduling and training or others related field Experience as an MC/host or managing on-screen talent is a strong plus Strong interpersonal and leadership skills—able to manage and mentor a diverse talent pool Proficient in using Excel or scheduling/management tools for tracking performance and managing rosters Detail-oriented with the ability to thrive in a fast-paced, content-driven environment Comfortable communicating in English; proficiency in Thai is an advantage Why Join CREA: Be at the forefront of livestream commerce in one of Southeast Asia’s fastest-growing digital economies Work with top-tier beauty, fashion, and lifestyle brands across regional and global markets Lead a dynamic and creative team where your decisions directly shape consumer engagement Be part of a collaborative, multicultural company culture with real room for growth What We Offer: Career development opportunities in a leading digital commerce company Competitive compensation and performance-based incentives Comprehensive benefits including Health, Life, and Dental insurance Hybrid working arrangement (1 day/week WFH) 16 days Annual Leave + 3 Business Leave days annually