Lifecycle Marketing Manager

About Panorama: Panorama Education is a fast-growing technology company focused on helping students achieve academic success and well-being. More than 2,000 K–12 school districts serving 15 million students across all 50 states have adopted Panorama to understand and support students across academics, attendance, behavior, and life skills development. School districts turn to Panorama's student support platform, research-backed surveys, and professional development to track progress toward strategic goals and improve student outcomes. Panoramians can choose to work fully remote anywhere within the Continental United States. About the Role: As a Lifecycle Marketing Manager, you will own and evolve Panorama’s email marketing strategy across the full funnel. In this role, you’ll develop and execute high-impact campaigns and nurture programs that deliver relevant, timely messaging based on funnel stage, persona, and intent data—helping to re-engage leads, accelerate pipeline, support customer expansion and retention, and drive revenue growth. From campaign planning and build to testing, optimization, and performance analysis, you’ll ensure Panorama’s lifecycle programs deliver measurable business impact. You will also partner closely with Sales to support outbound cadence creation and optimization, ensuring email plays a critical role in coordinated go-to-market efforts and prospect engagement. In addition, you’ll help support Panorama’s webinar program by assisting with campaign promotion, post-event follow-up, and engagement strategies that maximize pipeline impact. Responsibilities: Email Strategy & Execution Partner with Growth and Product Marketing to develop email campaign strategies aligned to acquisition and expansion goals Build and optimize nurture programs tailored to funnel stage, persona, and behavioral signals to move leads down the funnel Build, QA, and deploy emails in HubSpot (or similar marketing automation platform). Plan and execute tests (subject lines, content, CTAs, send timing) to continuously improve performance Ensure all email programs comply with relevant regulations and best practices (e.g., CAN-SPAM, GDPR) Collaborate with design and marketing partners to create and maintain on-brand, user-focused email templates Partner with Marketing Operations to set up and maintain marketing automation workflows, personalization logic, and triggered emails based on user behavior and engagement Webinar Activation & Technical Management Manage webinar logistics, including hosting, registration setup, platform configuration, coordinating polls, managing chat and questions, and troubleshooting technical issues Own the post-webinar process, including post-event follow-up campaigns, smooth lead handoff, and strategies for extending webinar shelf life through on-demand content Test new webinar formats, interactive elements, and content styles to boost registration, attendance, and engagement SDR Partnership & Lead Follow-Up Partner with SDR team to support outbound cadence creation and optimization, ensuring messaging alignment and improved engagement across marketing and sales touchpoints Develop and optimize post-event and inbound lead follow-up sequences. Support audience list pulls and segmentation for SDR outreach efforts. Help improve handoff processes between Marketing and Sales Reporting & Optimization Track, analyze, and report on key performance metrics such as open rates, click-through rates, conversions, registrations and attendance, pipeline impact, and deliverability Analyze campaign performance and share actionable insights with marketing and sales stakeholders. Maintain documentation of processes and best practices. Stay current on email marketing and webinar trends, tools, and deliverability best practices This job is for you if you have: 3–5 years of B2B email or lifecycle marketing experience, preferably in SaaS or education technology Proven success building and optimizing nurture programs that drive engagement and pipeline Strong analytical skills and comfort interpreting performance data to generate insights and guide iteration Excellent writing, editing, and communication skills, with the ability to tailor messaging to different audiences and funnel stages A strong understanding of email deliverability, compliance, and industry best practices Exceptional organizational and project management skills, with the ability to manage multiple campaigns and priorities simultaneously A collaborative, proactive working style and comfort partnering cross-functionally with Sales, Customer Success, Product, and Marketing teammates A test-and-learn mindset with attention to detail and a drive for continuous improvement Experience with marketing automation platforms (e.g., HubSpot, Marketo) and sales outreach platforms (e.g. Gong Engage, Outreach) Strong project management skills with attention to detail and the ability to manage multiple priorities Familiarity with webinar platforms (e.g., Bizzabo, Zoom, Hopin, ON24) Base Salary : The base salary range for this position is $82,875 - $121,875. Our salary is just one component of Panorama’s competitive total rewards strategy that also includes annual bonuses or commission awards, equity awards, as well as other region-specific health and welfare benefits. US Only: 401K with an employer match Health, dental, vision, life insurance, and short-term and long-term disability coverage. Flexible spending account for health care and dependent care Wellness Reimbursement Work from Home Reimbursement Flexible vacation policy Parental leave program Company Issued Laptop