Lifecycle Marketing Manager

About Us AlterMe is the most personalized, biology-driven fitness and health system in the world. We combine DNA, real-time biometrics from our ring wearable, and AI-driven coaching to remove the guesswork from getting in shape and staying healthy. We sell a premium product to people who are tired of generic plans and ready for something built for their biology. Job Description We’re hiring a Lifecycle Marketing Manager to own how we communicate with leads and customers from first touch through retention. You’ll build the campaigns and automations that move people through our funnel: warming up leads for our advisor sales team, converting ecommerce shoppers, and driving lifetime value once they’re members. You’ll also own our marketing and promotional calendar, the source of truth for every send, every offer, every moment we show up in a customer’s inbox or feed. This role reports into marketing and works closely with sales, product, and ecommerce. It’s a high-leverage seat: the campaigns you build directly move units, close rates, and revenue. What You'll Own ​ Lifecycle strategy across email, SMS, and push — acquisition, nurture, conversion, onboarding and retention. Funnel efficiency. Partner with sales to nurture leads between advisor calls, recover no-shows, and re-engage cold pipeline. Lift conversion rates without lifting CAC. E-commerce revenue. Build the automated and triggered campaigns that drive our entry-level SKUs — abandoned cart, browse abandonment and post-purchase. Marketing and promotional calendar. Own the master calendar across email, SMS, paid, organic, and partner moments. Keep the company aligned on what’s shipping and when. Segmentation and personalization. Build audiences using behavioral, biometric, and CRM data so every message feels like it was built for the person receiving it. Measurement. Define the KPIs that matter (CTR, conversion lift, revenue per send, LTV impact), report them clearly, and use them to make the next campaign better. Testing. Run a continuous A/B testing roadmap on subject lines, creative, offers, send times, and journey logic. ​ Requirements 4–7 years in lifecycle, CRM, or retention marketing, ideally at a DTC, ecommerce, or subscription business. Hands-on experience building automated journeys in a modern marketing automation platform. We use Braze — Braze experience is a plus, but Iterable, Customer.io, Klaviyo, HubSpot, or similar is fine. What matters is that you can build a journey, not just a brief one. Strong instincts for both performance and craft. You can write a subject line that gets opened and a body that converts — or partner tightly with creative to get there. Comfort with data. SQL is a plus; at minimum you can self-serve in a BI tool, build a clean campaign report, and reason about cohort behavior. Funnel fluency. You understand how lifecycle ties into paid acquisition, sales operations, and product analytics — and you’ve worked across those teams to move shared metrics. Calendar discipline. You’re organized, you ship on schedule, and you keep stakeholders in the loop without a lot of overhead. A bias toward action. You’d rather launch the v1 campaign this week and iterate than spend a quarter perfecting a brief. Bonus Points ​ Health, wellness, fitness, or wearable experience. Experience marketing to women. Experience supporting an inside sales motion (lead nurture, advisor hand off, no-show recovery). SMS-first or conversational marketing experience. Experience integrating a CDP (Segment, mParticle, etc.) with a marketing automation platform. ​ Benefits Real product, real customers. Premium hardware, a growing membership base, and a market that’s ready for what we’re building. High-leverage role. Your work shows up in the numbers fast — units per day, close rates, ecommerce revenue, LTV. Tight team. Direct access to founders and leadership. Less politics, more shipping. Competitive comp. Base + equity + benefits. We pay for talent. Location This role is based out of our Lehi, UT headquarters. We’re open to remote candidates anywhere in the US for the right person, with a preference for candidates who can be onsite or hybrid in Utah. Occasional travel to Lehi for off sites and key planning moments. How to Apply ​ Send a resume and a short note about a lifecycle program you built that moved a metric you’re proud of. Bonus if you tell us what you’d test first at AlterMe.