Overview
We're looking for a Lifecycle Marketing Contractor to own and optimize the full customer journey for our Shopify-based e-commerce business, from paid acquisition through retention and re-engagement. This engagement sits at the intersection of performance marketing, CRM, and lifecycle strategy, with a focus on driving efficient growth and increasing customer lifetime value within the Shopify ecosystem.
This is a hands-on, execution-heavy contract role for someone who can move quickly, build and ship flows independently, and turn data into action without heavy oversight.
Key Responsibilities
Acquisition Strategy & Performance Marketing
Own and optimize paid acquisition strategy across key channels
Manage and execute campaigns within:
Meta Ads Manager (primary focus)
Google Ads Manager (including Performance Max and Shopping campaigns)
Build and test conversion-focused funnels tied to Shopify product and collection pages
Coordinate with Shopify product feeds, dynamic product ads, and catalog setup
Analyze campaign performance and optimize toward:
CPA / CAC efficiency
Conversion rate (PDP, cart, checkout)
Customer quality (LTV, AOV, repeat rate)
Partner with internal teams on landing pages, product pages, and offers — including Shopify theme edits, app-based landing builders (e.g., Shogun, Replo), and on-site messaging
Identify opportunities to scale high-performing products, audiences, and channels
Retention & Lifecycle Marketing
Own lifecycle strategy across email and SMS channels for the Shopify store
Build, manage, and optimize flows in:
Klaviyo (required) — including deep integration with Shopify customer, order, and product events
Develop and refine core e-commerce lifecycle flows, including:
Welcome / browse-abandon onboarding
Abandoned cart / abandoned checkout
Post-purchase (thank-you, cross-sell, review request)
Replenishment / subscription reorder reminders
Winback / lapsed-customer re-engagement
VIP / loyalty tier flows
Build segmentation strategies using Shopify + Klaviyo data:
Purchase behavior, RFM, product affinity
Cohort and lifecycle stage
Geographic, channel, and acquisition-source signals
Continuously test messaging, creative, send time, and channel mix to improve retention, repeat purchase rate, and CLTV
Analytics & Optimization
Monitor and report on performance across the full funnel: acquisition → conversion → retention
Pull and interpret data from Shopify Analytics, Klaviyo, GA4, and ad platforms
Identify drop-offs and friction points across product, cart, and checkout
Translate data into prioritized experiments (creative, offers, flow logic, segmentation)
Improve attribution clarity across paid and owned channels
Requirements
3–6+ years of experience in lifecycle, growth, or performance marketing for e-commerce brands
Direct, hands-on experience operating Shopify
(or Shopify Plus) stores — comfortable navigating the admin, working with collections, discounts, customer segments, and basic theme/checkout settings
Strong hands-on experience with:
Meta Ads Manager (including catalog/DPA setup)
Google Ads Manager (Search, Shopping, PMax)
Klaviyo email + SMS, deeply integrated with Shopify
Proven track record managing both acquisition campaigns and retention/lifecycle programs for DTC e-commerce brands
Experience building segmentation strategies and automated flows that drive measurable CLTV gains
Strong analytical mindset — comfortable working with cohort data, attribution nuance, and funnel diagnostics
Self-directed and able to operate as an embedded contractor: scoping work, prioritizing, and shipping
Nice to Have
Experience with subscription apps on Shopify (Recharge, Skio, Stay, Loop)
Experience with SMS platforms beyond Klaviyo (Postscript, Attentive)
Familiarity with reviews/UGC tools (Yotpo, Okendo, Junip), loyalty (Smile, LoyaltyLion), and CRO tools (Triple Whale, Northbeam, Polar Analytics)
Experience with A/B testing frameworks and post-iOS attribution approaches
Light Liquid / HTML / Shopify theme comfort
Experience scaling DTC brands through key inflection points ($1M → $10M+ ARR)
What Success Looks Like
Improved acquisition efficiency (lower blended CAC, higher quality customers)
Increased conversion rates across PDP, cart, and checkout
Stronger retention and re-engagement metrics (repeat rate, 60/90-day revenue per customer)
A clear, documented segmentation strategy enabling personalized lifecycle marketing
Measurable improvements in CLTV, AOV, and Klaviyo-attributed revenue share
Engagement Details
Type:
Independent contractor (1099 / corp-to-corp)
Duration:
Initial 3–6 month engagement with potential to extend
Location:
Fully remote; EST preferred
The duties and responsibilities described here are not a comprehensive list and the scope of the job may change as necessitated by business demands. Anatta Design reserves the right to revise the job description as circumstances warrant.
This is a contract position, the pay range is $60 - $75 USD per hour. The hourly pay range listed is an estimate and may vary based on skills, experience, location, and project requirements. Final rates will be confirmed at the time of offer.
Compensation Transparency & Pay Philosophy
At Anatta Design, we believe in fair and competitive compensation based on location. We post salary ranges in compliance with state requirements for U.S.-based roles, ensuring transparency for candidates in those regions. If you are applying from outside the U.S., please note that our pay scales are adjusted based on the cost of living and market conditions in each country.