Lead Product Manager - Prospecting

Company Overview Docusign brings agreements to life. Over 1.5 million customers and more than a billion people in over 180 countries use Docusign solutions to accelerate the process of doing business and simplify people’s lives. With intelligent agreement management, Docusign unleashes business-critical data that is trapped inside of documents. Until now, these were disconnected from business systems of record, costing businesses time, money, and opportunity. Using Docusign’s Intelligent Agreement Management platform, companies can create, commit, and manage agreements with solutions created by the #1 company in e-signature and contract lifecycle management (CLM). What you'll do As the Lead Product Manager for Agentic Prospecting & Lead Intelligence, you will own the end-to-end product strategy and execution for both inbound and outbound prospecting platforms. You will design and scale the next generation of agentic SDR workflows across inbound lead follow-up (trials, content, events), outbound prospecting intelligence and contact acquisition and global scalability across regions and languages. You will drive faster time-to-first-touch, improved RL→SQL conversion, higher Account→SQL conversion, and measurable GNACV impact — while maintaining strong governance, consent integrity, and reporting accuracy. This position is an individual contributor role reporting to the Director, Application Product Management. Responsibility Lead hygiene, routing, enrichment, and automation Define and deliver a unified roadmap and AI vision for prospecting inbound and outbound Shift from static workflows to agentic systems that reason, act, and optimize over time Identify and/or deliver high-impact Agentic AI use cases across lead scoring, enrichment, personalization, routing, and prioritization for prospecting inbound and outbound Build the roadmap to move from pilot experiments to global AI scale Own multi-quarter strategy across lead automation, contact acquisition, enrichment, routing, personalization, and reporting Establish clear outcomes, SLAs, and phased delivery plans tied to revenue and efficiency metrics Run prioritization rituals with clear cutlines and dependency mapping Own the agentic SDR experiments and roadmap for inbound lead follow-up across trials, content, and events Drive autonomous agentic AI motions by leading SSOT, de-duplication, ROE checks, RPA enforcement, sequence selection, hyper-personalization, reply routing, and reporting Improve time-to-first-touch and RL→SQL conversion through business process workflow redesign Ensure clean attribution, segmentation alignment, and data integrity across Marketing and xDR teams Own contact acquisition strategy and vendor mix by region Drive quality and coverage KPIs across enrichment vendors and data pipelines Incubate and scale premium outbound motions such as winback flows, abandoned cart programs, and intelligent targeting strategies Standardize post-event outbound follow-up across regions with clean pipeline measurement Partner with Legal and MarTech to enforce consent, opt-out, and send governance controls Define funnel metrics, attribution logic, and SSOT alignment across inbound and outbound Ensure reporting reliability and consistent KPI definitions across regions Prevent duplicate creation at source and strengthen data quality pipelines Translate business workflows into engineering-ready specs including PRDs, epics, stories, and non-functional requirements Operate as primary liaison between engineering and business partners Drive alignment across Marketing, Sales Dev, Data, and Apps Track sprint health, velocity, risk, and incremental value delivery Lead change management and publish clear inspection dashboards and readouts Authorize PRDs and one-pagers with clear scope, success metrics, and acceptance criteria Job Designation Hybrid: Employee divides their time between in-office and remote work. Access to an office location is required. (Frequency: Minimum 2 days per week; may vary by team but will be weekly in-office expectation) Positions at Docusign are assigned a job designation of either In Office, Hybrid or Remote and are specific to the role/job. Preferred job designations are not guaranteed when changing positions within Docusign. Docusign reserves the right to change a position's job designation depending on business needs and as permitted by local law. What you bring Basic 12+ years of product management experience in B2B SaaS with ownership of marketing and sales funnel platforms Experience with SDR, MDR, and PDR journeys across inbound and outbound motions Experience applying Agentic AI to redesign workflows for speed, quality, and scale Experience scaling experiments from pilot to global rollout Ability to map end-to-end business processes from targeting → enrichment → outreach → SQL/SQO → pipeline GNACV Demonstrated delivery in lead management, outbound prospecting platforms, and MarTech ecosystems Proven success integrating contact data vendors and enrichment pipelines Experience with Salesforce, Outreach, Agentic AI systems like Glean / CrewAI/N8N, consent management, and data quality frameworks Experience with agentic or GenAI workflows at scale. Experience leading global rollouts across regions and languages Preferred Experimentation discipline with defined stage gates and measurable outcomes Experience with executive-level communication and stakeholder management Strong experimentation, analytics, and attribution expertise Wage Transparency Pay for this position is based on a number of factors including geographic location and may vary depending on job-related knowledge, skills, and experience. Based on applicable legislation, the below details pay ranges in the following locations: California: $186,100.00 - $300,550.00 base salary This role is also eligible for the following: Bonus: Sales personnel are eligible for variable incentive pay dependent on their achievement of pre-established sales goals. Non-Sales roles are eligible for a company bonus plan, which is calculated as a percentage of eligible wages and dependent on company performance. Stock: This role is eligible to receive Restricted Stock Units (RSUs). Global benefits provide options for the following: Paid Time Off: earned time off, as well as paid company holidays based on region Paid Parental Leave: take up to six months off with your child after birth, adoption or foster care placement Full Health Benefits Plans: options for 100% employer paid and minimum employee contribution health plans from day one of employment Retirement Plans: select retirement and pension programs with potential for employer contributions Learning and Development: options for coaching, online courses and education reimbursements Compassionate Care Leave: paid time off following the loss of a loved one and other life-changing events Life at DocuSign Working here Docusign is committed to building trust and making the world more agreeable for our employees, customers and the communities in which we live and work. You can count on us to listen, be honest, and try our best to do what’s right, every day. At Docusign, everything is equal. We each have a responsibility to ensure every team member has an equal opportunity to succeed, to be heard, to exchange ideas openly, to build lasting relationships, and to do the work of their life. Best of all, you will be able to feel deep pride in the work you do, because your contribution helps us make the world better than we found it. And for that, you’ll be loved by us, our customers, and the world in which we live. Accommodation Docusign is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need such an accommodation, or a religious accommodation, during the application process, please contact us at [email protected]. If you experience any issues, concerns, or technical difficulties during the application process please get in touch with our Talent organization at [email protected] for assistance. Applicant and Candidate Privacy Notice States Not Eligible for Employment This position is not eligible for employment in the following states: Alaska, Hawaii, Maine, Mississippi, North Dakota, South Dakota, Vermont, West Virginia and Wyoming. EEO Statement It's important to us that we build a talented team that is as diverse as our customers and where all employees feel a deep sense of belonging and thrive. We encourage great talent who bring a range of perspectives to apply for our open positions. Docusign is an Equal Opportunity Employer and makes hiring decisions based on experience, skill, aptitude and a can-do approach. We will not discriminate based on race, ethnicity, color, age, sex, religion, national origin, ancestry, pregnancy, sexual orientation, gender identity, gender expression, genetic information, physical or mental disability, registered domestic partner status, caregiver status, marital status, veteran or military status, or any other legally protected category. 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