Lead Product Manager - Marketing Platform (Remote - Canada)

Summary Yelp is looking for a collaborative and innovative Lead Product Manager to develop and drive the strategy for our Marketing Platform. Your work will enable our marketing teams to reach and engage communities everywhere, using technology, data, and creative solutions. You’ll play a central role connecting product, marketing, engineering, and data teams so that we deliver real value to Yelp’s consumers and Local Businesses. You’ll have the opportunity to lead the creation and execution of a product roadmap that aligns directly with Yelp’s marketing strategy and company goals. Your expertise will help Yelp maximize the impact of industry-leading marketing automation platforms and develop custom solutions that streamline workflows across teams. This role is ideal for a creative leader who thrives in cross-functional environments, loves solving complex problems, values diverse perspectives, and enjoys transforming innovative ideas into real-world impact. This opportunity is fully remote and does not require you to be located in any particular area in Canada. We welcome applicants from throughout Canada. We’d love to have you apply, even if you don’t feel you meet every single requirement in this posting. At Yelp, we’re looking for great people, not just those who simply check off all the boxes. What you'll do: Partner with marketing leaders to build and lead a product roadmap that supports Yelp’s marketing strategy and company goals. Use your experience with leading third-party marketing automation platforms (such as Salesforce Marketing Cloud or Braze) to maximize their value for our teams and customers. Research and implement emerging technologies including machine learning and artificial intelligence, ensuring our marketing tools benefit from the latest advances. Connect with specialist groups such as data analytics and machine learning/artificial intelligence teams to bring new solutions to market and support their successful adoption. Stay informed about trends and best practices in marketing technology to keep Yelp at the forefront of innovation. Listen closely to marketing team members, learn from a variety of experiences, and support others to succeed through empathy and clear communication. What it takes to succeed: Expertise in product management, with work in marketing technology or marketing operations. You have hands-on experience with at least one marketing automation platform (e.g., Salesforce Marketing Cloud, Braze, or similar). You are comfortable working together with engineers and can communicate technical requirements even if you don’t code yourself. You’re curious about how machine learning and artificial intelligence can shape the future of marketing and enjoy working with teams exploring these areas. You use data to guide decisions and value privacy, inclusivity, and transparency in data practices. You have partnered with marketing teams or worked in a marketing-related role and appreciate different marketing approaches and perspectives. What you'll get: The top end of the compensation range for this role exceeds $200,000 annually. There are a variety of factors that go into determining a compensation range, including but not limited to external market benchmark data and years of experience. The actual compensation offered may be influenced by a variety of factors, including the candidate’s experience and skill set. You may also be offered restricted stock units and benefits. This opportunity has the option to be fully remote in all locations across Canada. This role is posted to fill an existing position. You can find more information about Yelp's five star benefits here! Closing At Yelp, we believe that diversity is an expression of all the unique characteristics that make us human: race, age, sexual orientation, gender identity, religion, disability, and education — and those are just a few. We recognize that diverse backgrounds and perspectives strengthen our teams and our product. The foundation of our diversity efforts are closely tied to our core values, which include “Playing Well With Others” and “Authenticity.” We’re proud to be an equal opportunity employer and consider qualified applicants without regard to race, color, religion, sex, national origin, ancestry, age, genetic information, sexual orientation, gender identity, marital or family status, veteran status, medical condition, disability, or any other protected status. We are committed to providing reasonable accommodations for individuals with disabilities in our job application process. If you need assistance or an accommodation due to a disability, you may contact us at [email protected] or 1-415-969-8488. Note: Yelp does not accept agency resumes. Please do not forward resumes to any recruiting alias or employee. Yelp is not responsible for any fees related to unsolicited resumes. #LI-Remote Recruiting and Applicant Privacy Notice