Klaviyo Specialist - Flows

About eCora

eCora is a retention marketing agency helping ecommerce brands increase repeat purchases, customer lifetime value, and customer retention through lifecycle marketing.

We're looking for a Klaviyo specialist who loves building, optimizing, and analyzing customer journeys. This role is focused primarily on lifecycle flows.

The Role

You will own the development and optimization of automated customer journeys across multiple ecommerce brands.

Your primary responsibility will be improving retention performance through flow strategy, segmentation, testing, and customer lifecycle optimization.

This is a remote contractor role requiring approximately 15–25 hours per week.

What You'll Be Responsible ForLifecycle Strategy & Flow Optimization

• Build and optimize Klaviyo flows across the customer lifecycle
• Identify opportunities to increase repeat purchase rate and customer lifetime value
• Develop flow roadmaps based on customer behavior and retention goals
• Continuously improve existing automations through testing and iteration

Core Journeys You'll Own

• Welcome Series
• Browse Abandonment
• Cart Abandonment
• Checkout Abandonment
• Post-Purchase
• Cross-Sell & Upsell
• Replenishment
• Winback
• VIP Programs
• Loyalty Journeys
• Subscription Flows
• Sunset & Re-engagement Programs

Segmentation & Personalization

• Create behavioral and purchase-based customer segments
• Develop personalized customer experiences across lifecycle stages
• Build dynamic content strategies within Klaviyo
• Improve targeting based on engagement, purchase history, and customer value

Testing & Performance Improvement

• Design and run A/B tests across flows
• Analyze flow performance and customer behavior
• Identify conversion bottlenecks and opportunities
• Develop recommendations backed by data

Reporting & Insights

• Monitor lifecycle performance metrics
• Track:
• Flow revenue
• Revenue per recipient
• Repeat purchase rate
• Customer lifetime value
• Retention metrics
• Present findings and optimization recommendations

RequirementsMust Have

• 2+ years of hands-on Klaviyo experience
• Strong experience building and optimizing lifecycle flows
• Experience working with Shopify brands
• Strong understanding of:
• Customer retention
• Lifecycle marketing
• Segmentation
• Personalization
• Customer journeys
• Strong analytical skills
• Excellent written English

Bonus Points

• Klaviyo certifications
• Experience with subscription brands
• Experience with loyalty programs
• Experience migrating brands to Klaviyo
• Familiarity with retention metrics including LTV and repeat purchase rate

What Success Looks Like

Within your first 90 days, you will:

• Audit and prioritize lifecycle opportunities across client accounts
• Improve performance of key revenue-driving flows
• Build and launch new customer journeys
• Deliver measurable improvements in retention and flow-attributed revenue
• Operate independently as a lifecycle marketing specialist within our client team

Compensation

• Remote
• Contractor / Freelance
• 15–25 hours per week
• Competitive hourly rate based on experience

To Apply

Please include:

• Examples of Klaviyo flows you've built or optimized
• Results you've achieved (revenue, conversion rate, retention, etc.)
• Relevant certifications
• Your hourly rate
• Weekly availability