Junior Website Strategist and Trainer

About Us: IMPACT provides digital marketing services to help small to mid-sized businesses implement Endless Customers (formerly They Ask, You Answer), inspired by the popular book by Marcus Sheridan. We empower clients to build in-house marketing operations that drive growth—eliminating reliance on outside agencies and positioning their companies as the most trusted brands in their markets. A core part of this is training and empowering businesses to take full ownership of their websites—teaching them not just how to manage their site, but also how to implement the right strategies to attract and convert customers. By helping clients develop in-house expertise in website strategy, optimization, and management, we ensure their digital presence fuels long-term success. Job Description: As a Junior Website Strategist and Trainer at IMPACT, you’ll collaborate with a team to help businesses successfully implement the Endless Customers system . You’ll work closely with lead website strategists as they interact with business owners, marketing teams, and content creators to develop and implement high-performing website strategies. Your primary focus will be supporting IMPACT's lead website strategists to assist with clients and in-house teams on conversion optimization, UX best practices, and SEO, ensuring their websites are designed to attract and convert customers. Key Responsibilities: Support our lead strategists working with up to 20 clients on average across a variety of industries, leading coaching sessions to set sales and marketing priorities that align with their goals. Assist in training clients on how to manage their own websites, ensuring they can confidently make updates and improvements without relying on outside agencies. Support lead website strategists as they coach teams on website optimization skills, including SEO best practices, A/B testing, and analytics-driven decision-making. Assist with strategic website audits to assess UX, navigation, site performance, and content effectiveness. Support clients in website platform management, focusing on HubSpot and WordPress (other CMS experience is a plus). Implement AI-driven website tools to improve personalization, automation, and customer experience. Work in tandem with IMPACT’s internal web design and development team to create cohesive, results-driven website strategies for clients. 1–2 years of experience in digital marketing, website strategy, content strategy, UX, or related fields Basic understanding of how websites work (navigation, page structure, user flow, CTAs) Familiarity with website analytics tools (e.g., Google Analytics, GA4, Search Console) Experience working with a CMS (WordPress, Webflow, HubSpot, etc.) Ability to analyze basic website performance metrics and identify trends Ability to collaborate with designers, developers, and content teams Strong written and verbal communication skills Strong Time and Project Management: Highly organized, able to work independently, meet deadlines, and manage multiple projects. Experience with project management systems, with Scrum experience as a plus. Strong attention to detail and comfort managing multiple tasks Process-Oriented Mindset: Willingness to follow established processes and playbooks with precision, while contributing to the development and refinement of processes. Some experience with AI-powered website tools for personalization, automation, or optimization. Curiosity and willingness to learn new tools and methods Preferred but Not Required: Experience creating user journeys, wireframes, page outlines, or content briefs Understanding of SEO best practices (on-page optimization, keyword research) Familiarity with UX/UI principles Comfortable running usability reviews or reviewing heatmaps (Hotjar, FullStory) Basic HTML/CSS knowledge a plus but not required Experience with A/B testing tools also a plus This position offers a competitive salary range of $75,000 to $85,000, based on experience, with additional incentives on top of the base salary. IMPACT provides a comprehensive benefits package, including: Health, vision, and dental coverage. 401(k) with company match. Paid time off and a flexible work schedule. Paid parental leave to support your growing family. We are committed to supporting our team members with a combination of financial rewards, work-life balance, and the flexibility to thrive in a dynamic, collaborative environment. Work Environment At IMPACT, our culture is built on our core values of being proactive, accountable, caring, and team-oriented. We are a group of driven professionals who are passionate about growing in our careers, delivering exceptional results for our clients, and supporting one another every step of the way. Mediocrity isn’t an option—we show up every day committed to being our best and getting better. Collaboration is at the heart of everything we do, and we foster an environment free of egos, drama, or excuses. We’re a supportive, no-nonsense team united by a shared mission: to create heroes, grow businesses, and change lives. This is a primarily remote position, with most of your work being conducted from your home office. We expect a professional, distraction-free workspace equipped with strong internet, good lighting, and an environment conducive to client-facing work. While the role is remote, candidates must reside in Connecticut and be within driving distance of our Cheshire, CT office for periodic in-office collaboration and content creation. Working hours are typically between 9:00 AM and 5:00 PM Eastern Time to align with client schedules, as this is a coaching-focused role. However, we offer flexibility for independent work outside of client meetings, allowing you to manage your schedule when tackling project-based tasks. Travel is minimal but may include occasional trips to visit clients, typically no more than a few times per quarter. Additionally, travel will be required to attend IMPACT’s conferences, held twice a year. These events are a great opportunity to connect with clients, colleagues, and the broader community we serve. Travel requirements will be discussed in advance, and accommodations will be provided as needed. IMPACT is an equal opportunity employer and values diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. IMPACT provides reasonable accommodations to individuals with disabilities in the hiring process and throughout employment, as required by law.