About this role
A new Bangkok-based beverage brand is seeking a talented brand designer to create a cohesive visual identity for a line of low-alcohol, Ready-to-Drink (RTD) beverages. The project involves developing a compelling brand narrative, designing a logo, establishing visual guidelines, and producing packaging that stands out on both retail and digital shelves. The ideal candidate will have a strong portfolio in beverage branding, particularly with canned or RTD products, and a keen understanding of how to appeal to health-conscious, modern consumers. This is an opportunity to shape the visual direction of a product aimed at young adults seeking premium, approachable drinks with vibrant, tropical flavors. Deliverables Develop a unique and engaging brand story tailored to the RTD beverage market Design a logo and establish comprehensive visual guidelines for consistent brand application Create packaging concepts and final artwork for canned beverages, optimized for both retail and digital presentation Collaborate on mood boards and visual direction to ensure alignment with target audience preferences Prepare print-ready and digital assets for all branding and packaging materials Requirements Proven experience in beverage branding and packaging design, with a focus on RTD or canned products Strong graphic design skills and proficiency in industry-standard design software (Adobe Creative Suite or equivalent) Ability to craft compelling brand narratives and visual storytelling Understanding of current trends in beverage packaging and branding for health-conscious, young adult markets Excellent communication skills and ability to work independently to deliver high-quality results Availability for project-based work with potential for future collaboration About Twine Twine is a leading freelance marketplace connecting top freelancers, consultants, and contractors with companies needing creative and tech expertise. Trusted by Fortune 500 companies and innovative startups alike, Twine enables companies to scale their teams globally. Our Mission Twine's mission is to empower creators and businesses to thrive in an AI-driven, freelance-first world.