Interim Content & Brand Lead

Interim Content & Brand Lead At Curoflow, we’re on a mission to reinvent healthcare for patients and providers across Europe. We’re building an all-in-one digital platform – a “Shopify for healthcare” – that empowers clinics to deliver seamless, patient-focused care. With customers across 8 countries, exciting product launches around the corner and growing demand, we need someone to keep our brand momentum going while our Content & Brand Lead is on parental leave. This is where you come in. About the role We’re looking for a Content & Brand Lead to step in for four months to cover a parental leave, starting September 2026, with the possibility of extension in a different role as part of our growing market-department. You’ll work alongside our Performance Marketing Lead and report directly to the CEO and later CMO. This is a hands-on role where you’ll create content, support our narratives, and keep Curoflow visible across social media, web, and beyond. To make the handover smooth, our current Content & Brand Lead will be working one day per week throughout the leave to sync with you, share context, and support you when needed. You won’t be stepping into the role alone. You’ll be joining a team of 25 people, growing to 70 in 12 months, all working to build the next great healthtech company made in Sweden. What you’ll do: Content creation & storytelling • Execute and maintain our content strategy across web, blog, social, podcast and email • Create engaging posts, videos, podcasts, thought leadership, and customer stories • Support narratives about our product, our customers, and the change we want to create in healthcare Brand & marketing strategy • Maintain Curoflow’s brand voice and visual identity across all channels • Execute campaigns that position us as a healthtech leader • Collaborate with the Performance Marketing Lead on integrated campaigns (organic + paid) • Support PR activities and partnerships to elevate brand awareness What we’re looking for Given the interim nature of the role, we’re looking for someone who can get going relatively quickly and feel comfortable working independently. That means: • 3+ years of experience in content marketing, brand management, or digital marketing • Track record of growing organic channels and supporting brand visibility • Experience with SaaS, healthtech, or startups is a plus • Degree in Marketing, Communications, Journalism, or a related field Skills & competencies • Strong writing, editing, and storytelling skills (English and Swedish fluency required) • Eye for design and comfort working with visual content (Adobe, Canva, or similar tools) • Comfortable with social media management and AI content generation tools • Basic understanding of SEO principles and analytics tools (Google Analytics, Google Search Console, SEMrush, or similar) About you • You’re self-driven and can manage multiple projects at once • You’re structured and know how to prioritize • You’re comfortable working across formats — writing, visuals, and video • You think strategically but enjoy getting hands-on with production • You know how to maintain brands that people trust and remember Why join us • Impact: Help shape the future of healthcare for millions across Europe • Ownership: Step into a role with real responsibility from day one • Mission: Join a passionate, founder-led team who care deeply about healthcare and product • Possibility of extension: Strong performance opens the door to a longer engagement Working conditions • Full time, 4-month contract with the possibility of an extension • Location: Stockholm, centrally • Work from home policy: 1 day/week • Benefits include wellness grants, occupational pension, and flexible working hours Stockholm A usual, unusual place to work Wellness A wellness grant for whatever keeps you well — gym, yoga, climbing, the lot. And because the small things matter too, there's good coffee, fresh fruit, and a magical massage chair in the office. Occupational pension and insurance We want you to have good benefits when you join our team. We therefore offer an occupational pension and insurance to all employees. A real office, soon to be a great one Right now we're in 200 m² across two floors in central Stockholm — ergonomic furniture, plenty of daylight. Later this year we're moving to Glashuset by Slussen, one of the best-located buildings in the city. Hybrid that works One day a week from home, plus one full remote week a year to take wherever you want. The rest of the time we're in the office together, because most of the best work still happens face to face. A pleasant workplace Do you also want to come to work and feel that you are making a difference? With us, you will be an important part of a team that works and have fun together. We believe that a pleasant workplace with direct communication, short decision paths and an inviting environment, provides the conditions for a job to enjoy and look forward to! Join us and make our workplace much more than just a place to work.