Head of User Acquisition

We are SmartyMe — one of the biggest microlearning apps in the world , used by millions of users across Tier-1 markets. Our mission is to make learning a daily habit for everyone. We grow through performance marketing, product excellence, and system-driven scaling. User Acquisition is one of our core growth engines. We operate at scale across Meta and Google , and drive acquisition through web funnels and subscription models . Our UA model is increasingly automation-driven: Meta runs on in-house automation and decision algorithms Google direction is actively scaling with room to build deeper systems and automation funnel experimentation is tightly integrated with product and analytics We work with a performance-based compensation model that allows us to pay at the top of the market for real impact . What You'll Do: Own UA strategy and performance across Meta and Google Own acquisition through web funnels and subscription flows Define channel architecture and scaling frameworks Drive spend growth with ROI / LTV discipline Lead UA automation and system development: evolve Meta automation model, build Google automation and structure Build UA operating model and performance standards Hire, structure, and develop UA team Raise execution quality and experimentation velocity Partner with product, analytics, creative, and funnel teams Align UA experiments with funnel and product experiments Own portfolio-level performance metrics In Your First 3 Months, You Will: Take ownership of UA channel performance and structure Audit Meta, Google, and web funnel acquisition systems Define scaling and efficiency roadmap Identify major growth and efficiency levers Align UA, funnel, and product experimentation loops Assess UA team capability and hiring needs Define automation and system priorities What We’re Looking For: 5+ years in User Acquisition / Performance Marketing Proven UA leadership experience Deep hands-on expertise in: Meta Ads, Google Ads, web funnel acquisition Experience scaling large paid acquisition budgets Experience with subscription / B2C digital products Strong systems and experimentation mindset Experience building UA frameworks and processes Experience hiring and developing UA managers Comfortable owning revenue and efficiency metrics Strong analytical and strategic thinking English B2+ Hiring Process: Recruiter screening Skills assessment Team interview Leadership interview Why You'll Love Working With Us: Innovative Environment: We're all about trying new things and pushing the envelope in EdTech. We are global remote Health: company-provided medical expense compensation. AI solutions: АІ subscription and other tools. Balance: Flexible paid time off, you get 21 days of annual leave + 10 bank holidays. Collaborative Culture: Work alongside passionate professionals who are as driven as you are.