Head of Sales and Marketing (m/f/d)

Head of Sales and Marketing (m/f/d) Lead our Marketing & Sales team to drive growth, sharpen positioning, and turn strategy into results in a remote, AI-first SaaS environment. Full-time or Part-time | Remote‑first (AT) | AI‑First About Us helloCash is a leading cloud-based POS system, already supporting more than 30,000 customers across seven European countries. We stand for simple, digital, and smart SaaS solutions that help businesses operate more efficiently. This ambition also shapes the way we work: We operate in a modern, data-driven, AI‑first environment with a strong focus on automation, quality and measurable impact. For us, marketing is not just a communication function — it is a central lever for growth, market penetration, and product adoption. Your Role As Team Lead Marketing & Sales, you are responsible for shaping and executing our marketing strategy in alignment with clearly defined company goals. Working closely with the Executive Team, Product, and Sales & Support, you ensure—through clear priorities, data-driven decisions, and well-founded recommendations—that marketing contributes measurably to growth, market penetration, and product adoption. A key part of your role is to successfully position strategic product and solution initiatives in the market, overseeing their introduction and scaling. Your Responsibilities Develop and manage a scalable marketing and go‑to‑market strategy for multiple European markets Position, launch, and scale strategic product and solution offerings Translate company strategy into clear marketing objectives, KPIs, and roadmaps Own brand building, content strategy, demand generation, and awareness across the full funnel Plan and execute localized campaigns across European markets Ensure clear, compelling, and market-oriented communication of product value Structure, manage, and continuously optimize the entire funnel from awareness to conversion, ensuring high-quality lead flow Align Marketing and Sales processes, messaging, and targets, ensuring a smooth handover of marketing-generated leads to Sales Provide operational guidance to a future Sales team member (e.g. lead qualification, outreach, follow-ups) Collaborate closely with the Executive Team, Product, Sales & Support to drive market execution and product adoption Leverage data‑ and AI‑driven methodologies to continuously improve effectiveness, efficiency, and decision quality Own marketing budget planning, forecasting, controlling, and performance reporting Lead, coach, and develop a small Marketing & Sales team (internal & external) Manage external partners (agencies, freelancers, tools) Your Profile Several years of experience in a marketing leadership role within a digital, SaaS, or technology-driven environment Proven experience in a fast-growing, scaling company (Scale-up environment) Strong understanding of digital business models and hands-on expertise in brand building, performance marketing, and demand generation Solid experience in content, PR, SEO, GEO, social media, and organic growth Strong analytical skills with creative, solution-oriented thinking and a clear results focus Hands‑on mindset with strong decision-making skills, and a structured, highly prioritized working style Confident use of modern marketing and AI tools, with high openness to automation, data-driven methods, and continuous improvement Fluent English and good German skills Degree in Marketing, Business, Communications, Digitalization, or equivalent relevant experience What We Offer A key role with significant impact and close collaboration with the Executive Team Fast decision-making, clear responsibilities, and a professional, appreciative work environment Remote‑first (within Austria), flexible working hours (office in Wieselburg for hardware-related tasks) Modern tools and a clear AI‑first work approach Extensive learning and development opportunities (including team.blue academy) Attractive Employment Conditions Part-time starting at 30 hours or full-time (38.5 hours) Minimum salary according to collective agreement: € 3,950 gross/month (full-time) — overpayment based on qualifications Meal subsidies and free beverages on site Flat hierarchies and an open feedback and learning culture Additional vacation day starting from the 2nd year of employment Team events & corporate benefits We cultivate a corporate culture based on trust, responsibility, and openness. Our goal is to create a work environment where everyone feels valued and free to thrive – fostering personal growth and shared success. Everyone is welcome here! Diversity and inclusion are at our core. Beyond any technical expertise, we value respect, openness, and collaborative trust. We do not tolerate intolerance. We’re excited to meet you! Sounds like an exciting challenge? We look forward to your application! Locations Wieselburg-Austria Remote status Fully Remote LinkedIn Company Name HelloCash Seniority Level Associate, Mid Senior Level About helloCash Founded in 2014 Coworkers >30