Head of Performance Marketing

Mindbloom 🧠 We’re on a mission to e nd America’s mental health crisis. Founded in 2018, Mindbloom is the #1 trusted brand in psychedelic therapy. Today, we’re the first and largest national provider of ketamine therapy for depression, anxiety, and PTSD. Our product is the most clinically effective and premium client experience by far, all while being affordable to everyday Americans, 100% from the comfort and convenience of home. Every day, we hear stories of transformation from clients like Leslie, “I suffered from crippling anxiety, depression, and became treatment-resistant. I tried Mindbloom out of literal desperation. Ketamine therapy has changed my life – perhaps even saved it”. • 800,000+ sessions to date • 38 states reaching 86% of Americans • 2 largest peer-reviewed studies in psychedelic medicine history Tomorrow, Mindbloom will offer the next generation of psychedelic medicines, including MDMA and psilocybin. Do The Best Work Of Your Life ✨ The team that you build is the company you build. Mindbloom is an intense, mission-obsessed, and fun environment. We might take our work a little too seriously, but never ourselves. Clients come first, and we hold a high bar for talent and performance. If you’re looking to play on Easy mode, this is not for you. All Bloomineers are voracious learners, fiercely committed to becoming the best in their craft. Relentless drive is the baseline because lives are on the line, and anything less than excellence is failure. • Our Founder and CEO, Dylan Beynon , is a 3X founder building world-positive companies (1 exit and 2 healthcare category leaders with hundreds of millions raised) • Our Medical Director, Dr. Leonardo Vando, is a pioneer in psychedelic therapy • Our seasoned leadership team hails from household-name startups We’re backed by Tier 1 investors, including Kleiner Perkins, 8VC, and Founders Fund. Build In A Conscious Company Culture 🧘🏽‍♀️🧘‍♀ We don’t just transform our clients’ lives – we transform our Bloomineers’ lives too, through a culture of freedom and responsibility. • Remote-first from founding • Asynchronous-oriented • Rigorous and writing-based Our CEO won the Tony Hsieh Award for building an innovative and transformational culture, and we’re consistently honored in employer awards like LinkedIn’s Top 50 Startups . Our Core Values: • Practice Intellectual Honesty: You seek and speak the truth directly and possess high courage and low ego • Make Exceptional Decisions: You use the case-appropriate level of rigor, data, and speed • Cultivate Wholeness: You bring your authentic self and practice positivity • Focus: You simplify, practice deep work, and say no often Role 🎨 As Head of Performance Marketing, you’ll literally transform and save lives by inspiring millions of Americans with a path forward. Every campaign you launch could be the moment someone chooses hope over suffering and life over death. Your strategies will determine how many people finally get the help they've been searching for and how many lives we save. • Scale Paid Media: Accelerate access to transformative care by doubling net-new clients in 6 months and 5x’ing in 18. All while driving sustainable growth that brings life-changing treatment to more people, faster. • Creative Engineer: Build a high-velocity creative engine from the ground up, uncovering the messages, formats, and visuals that inspire healing and compel people to take the hardest, bravest step of their lives • Performance Funnel: Build the engine that turns interest into action. Deploy consistent messaging across ads and landing pages, then champion what works into the buyer's journey across the website, lifecycle, and sales. Every optimization removes friction between someone's suffering and their healing. • Architect an AI-First Team: Design the right mix of tools, contractors, agencies, and FTEs to make psychedelic medicine mainstream. You decide what this team looks like to move fast and raise the bar. • Executive Team: Report directly to the CEO. Fast decisions, real ownership, and direct influence over the strategies that will reach millions. No politics, no red tape. Infinite potential. Sound Like You? 🎧 • Craft Mastery: You’re a marketer’s marketer, deeply curious, craft-focused, and plugged into the world of performance marketing. You study great brands, tear down winning ads, and learn obsessively from the best marketers in your network. You can rattle off the books, brands, creators, and campaigns that have shaped your taste, and you’re always hunting for the next edge. • AI First: Harnesses AI to 10× output, creativity, and insights across the performance funnel. Uses AI tools to ideate and produce creative and copy, acting as a force multiplier to compress days of work into hours. Constantly experiments with emerging AI solutions to unlock new creative winners, sharper insights, and faster iteration. • Consumer Psychologist: You’re a full-stack marketer who grounds every decision in human behavior. You uncover what motivates or blocks conversion, then build creative, messaging, and funnels that speak to belief, urgency, and objection. You don’t just test what works, you understand why it works. • Talent Architect: Exceptional eye for talent across agencies, contractors, and FTEs. You know how to hire fast and fire faster when it's not working. • Mission-Obsessed: You have a personal connection to our mission • High Agency: You don’t wait for the future – you build it now with clear thinking, bold action, and unstoppable ownership • Remote-able: You excel in a remote-first, writing-based culture of freedom and responsibility Benefits 🤝 • Psychedelic Therapy: 90% off Mindbloom for you and 40% off for your family • Fully Remote: More freedom, flexibility, and deep work than you’ve ever experienced • Culture: Annual company retreat and department offsites • Time Off: Take what you need vacation and parental leave policy • Insurance: Medical, dental, and vision insurance • Retirement: Employer-sponsored 401k plan Given Mindbloom’s funding and size, we heavily value the potential upside from equity in our compensation package. Further, note that Mindbloom has minimal hierarchy and titles, but the scope of the role and compensation will reflect your level, which is assessed throughout the interview process. The estimated annual salary range for this role is $160,000 - $230,000+ USD. The actual base salary may differ based on your current level of job-related skills and experience, and market data changes. Total compensation for this role may vary depending on equity.