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Head of Marketing Operations Head of Marketing Operations Location: Stockholm / Gothenburg / Alingsås Reports to: VP Marketing About the role Confirma Software is building a centralized, data-driven marketing organization supporting multiple SaaS and software companies across the Nordics. We are now looking for a Head of Marketing Operations to help build the operational foundation behind scalable growth. The role focuses on: Marketing operations and scalability CRM and lifecycle management Sales- and marketing alignment Reporting and operational governance Cross-functional coordination Process improvement and standardization Scalable campaign and lead management You will help ensure that marketing across multiple companies and markets works in a structured, measurable and scalable way. What you will do Build scalable marketing operations Develop and improve marketing processes, structures and ways of working across multiple companies and markets. Ensure campaigns, lead flows and reporting are scalable and consistent. Create operational clarity between marketing, sales and local teams. Own CRM & lifecycle structure Develop and maintain HubSpot structures, lifecycle stages and lead management processes. Ensure high data quality, reporting consistency and operational governance. Support automation, segmentation and campaign operationalization. Enable data driven execution Build reporting frameworks and dashboards together with the Performance & Growth team. Support tracking, attribution and KPI structures. Ensure marketing activities are connected to pipeline and commercial outcomes. Drive cross functional alignment Work closely with: Head of Performance & Growth Head of Content Local marketing and sales teams Help align processes, communication and operational execution across markets Improve operational scalability Identify bottlenecks and operational inefficiencies. Standardize workflows and documentation. Create structures that allow the organization to scale without losing speed or quality. What we are looking for We believe you have experience from a role within: Marketing Management Project management CRM / Lifecycle B2B SaaS Marketing Digital Marketing You likely have experience with: HubSpot or similar CRM platforms Marketing automation and lifecycle management Reporting, dashboards and KPI follow up Working closely with sales and marketing teams Building processes and operational structures Cross-functional collaboration in growing organizations Experience from B2B SaaS and / or multi market environments is highly valued. Who you are Structured and process oriented Commercially minded and data-driven Comfortable balancing strategy and hands on execution Strong communicator and relationship builder Pragmatic problem solver Motivated by creating clarity, structure and scalability Why join us? You will join a central marketing team responsible for building a modern, scalable marketing organization across multiple Nordic software companies. You will work closely with leadership and have a real impact on how marketing operates, scales and contributes to growth across the group. About Confirma Software Confirma Software is a Nordic software group with over 25 companies across Sweden, Finland, Norway and Denmark. We focus on business critical SaaS solutions for small and mid sized businesses, with strong positions in our respective markets. Confirma Software has ~18,000 subscription customers, over 600 employees and ~€100M in revenue, and is backed by Abry Partners (Boston, MA). Interested? Apply today. Interviews are conducted on an ongoing basis, and the position may be filled before the final application deadline, so don't wait with applying! Contact: Richard Willberg Application deadline: 2026-06-15 Group company Confirma Software Locations Crona Software - Alingsås , Confirma Software , Crona Software - Göteborg, Crona Software - Stockholm Remote status Hybrid Crona Software - Alingsås Confirma Software Crona Software - Göteborg Crona Software - Stockholm We can offer: Flexibility Possibility to work remotely in any of the countries. Career opportunities Possibility to share knowledge and learn from colleagues from other operating companies and seek new job opportunities within the Confirma family. Work-life balance The Nordic high-quality life means pursuing balance between work and personal life. As an employer Confirma Software is committed to prioritize work-life balance and support its’ employees well-being in all aspects of life. Workplace & culture Nordic work life is all about trust. Listening and respecting both your colleagues and your customers result in better business, better workplaces, and better customer satisfaction. In Confirma Software, we believe in equal opportunities and welcome everyone with the right skills and knowledge regardless of academic merits and certificates. We take pride in our expertise and deliver what we promise. In Confirma Software you can always trust to get help from your colleagues. Because together we are more. About Confirma Software Confirma Software is established as a new Nordic platform acquiring strong enterprise software companies with specialized offerings for SME customers and public sector. Confirma Software is backed by Abry Partners, a private equity fund based in Boston, MA. All subsidiaries continue their successful operation under their existing brands and management. Each company will contribute their unique experience and expertise in developing a strong joint operating platform across the Nordics. Founded in 2019 Co-workers +600 Turnover 90 M€