Head of Marketing & Growth

* This position is for LATAM-based candidates. We are looking for a hands-on Growth Marketing Manager to fully own and scale marketing performance and revenue across our network of multi-country eCommerce stores. This role is responsible for building a predictable, profit-focused growth engine that drives high-performing acquisition and retention campaigns across paid media and email. You will operate as the in-house performance marketing authority, replacing external agencies and owning strategy, execution, optimization, and results end-to-end. Working closely with CRO/Shopify, creative, product, customer service, and leadership, you will drive scalable growth through disciplined testing, strong analytics, and operational excellence across platforms such as Google, YouTube, Meta, TikTok, and email. Hands-on operator who personally manages paid media and email execution Proven experience managing $100k+/month in ad spend (ideally $200k+) with documented performance results Strong understanding of direct-response marketing, human behavior, offers, hooks, and objections Advanced analytical skills with the ability to identify what changed, why it changed, and what actions to take End-to-end ownership of measurement and tracking (UTMs, GA4 checks, pixels, CAPI, attribution) Ability to manage toward break-even CPA, ROAS, and contribution margin , not vanity metrics Strong communication cadence with weekly planning, reporting, and prioritization Must-Have Platform Experience Google Ads (Search, Shopping, Performance Max), Merchant Center, and basic product feed management YouTube Ads (creative strategy and measurement) Meta Ads (testing, scaling, retargeting) TikTok Ads (UGC-first testing; creator and Spark Ads workflows are a plus) Klaviyo (campaigns, flows, segmentation) Nice-to-Have Experience scaling multi-store, international Shopify brands Basic creative skills (Canva or Photoshop) for rapid testing Affiliate program management Experience testing Pinterest, Reddit, or TV/OTT with strong measurement discipline Experience handling platform policy issues and account-risk scenarios Responsibilities Paid Media Ownership (Hands-On) Build, launch, and optimize campaigns across Google Search, Shopping, Performance Max, YouTube, Meta, and TikTok Run weekly structured testing on audiences, budgets, creatives, landing pages, and offers Maintain clean account structures, naming conventions, governance, and change logs Expand into additional channels (Pinterest, Reddit, TV/OTT) only after core platforms are stable and reliably tracked Email Marketing Ownership (Hands-On) Own Klaviyo (or equivalent), including campaign calendar, segmentation, and performance reporting Build and optimize lifecycle flows: welcome, browse/cart abandonment, post-purchase, winback, upsell, and cross-sell Align email creative and messaging with paid media angles and promotional calendars Creative & Offer Engine Lead a structured creative system: angles → variations → winners → scale Write clear briefs for designers, editors, and UGC creators and manage creative rotation Collaborate with CRO/Shopify teams to ensure strong alignment between ads, landing pages, and checkout experience International Scaling Replicate winning campaigns across regions with localized adaptations (currency, shipping, language, seasonality) Maintain a centralized “winners library” to ensure learnings scale across stores Ensure messaging remains compliant with platform and regional policies Reporting & Analytics (Profit-First) Own performance analysis using ROAS, MER, CPA, CVR, AOV, LTV, and contribution margin Diagnose funnel performance issues using analytics and customer behavior insights Define and manage break-even CPA and ROAS targets by store and product group Deliver weekly performance scorecards with clear insights, explanations, and next actions Process & Team Scaling Build SOPs, documentation, and checklists to support future delegation Coordinate with CRO/Shopify implementers and creative resources to ship improvements weekly Competitive compensation in USD. Fully remote work.