Head of Marketing (E-commerce) | Remote | LATAM Only | 88129

About Us

At Remote Talent LATAM, we connect top Latin American talent with leading international brands and agencies. We guide businesses and candidates through every step of the hiring process, ensuring the perfect match in skills, culture, and goals. While we’re not direct employers, we act as a trusted partner, bridging the gap between exceptional talent and growing opportunities.

About the Client

Our client is an innovative, fast growing European biotech brand specializing in premium LED phototherapy and skincare technology devices. They are expanding rapidly across international markets including Europe, the US, and upcoming entries into Mexico, Brazil, and the UAE.

About the Role

We are seeking a high caliber, strategic, and hands on Head of Marketing to architect, build, and scale our marketing department from the ground up. Reporting directly to the CEO and COO, you will inherit a lean team of execution specialists (social media, graphic design, customer service)

This is not a role for a "superstar" supervisor who only looks at dashboards; we need an entrepreneurial leader with a startup mindset who loves getting their hands dirty in the marketing "architecture" before delegating. You will have immense autonomy to manage budgets, define multi country strategies, and transition the department from 100% execution to a mature, process-driven growth machine.

Key Responsibilities

• Build out standard operating procedures (SOPs), marketing processes, and a clear strategic roadmap to structure the department.
• Expand the brand's acquisition footprint beyond current Google Shopping baselines into Google Search, YouTube, programmatic advertising, and localized influencer campaigns.
• Take direct, tactical ownership of the execution when necessary. This includes rolling up your sleeves to actively build, manage, and optimize campaigns within Google Ads and SEO/Paid Search frameworks during transitional team growth phases.
• Plan and deploy targeted marketing strategies optimized for European consumer nuances while prepping frameworks for US expansion and LATAM entries.
• Revamp and execute automated email marketing flows and retention strategies to maximize customer lifetime value (LTV).
• Provide leadership and direction to internal creatives and digital freelancers, with the freedom to recruit, hire, and scale the team as revenue grows.
• Take complete ownership of the marketing budget, setting clear KPIs, tracking data (Google Analytics/Semrush), and reporting performance directly to the founders.

Requirements

• 4-7+ Years of Marketing Experience: Deep experience within the E-commerce or Direct-to-Consumer (DTC) space is required. Startup or high-growth brand experience is highly preferred.
• Proven ability to design high-level multi-channel strategies while possessing the technical capability to jump into tools and execute campaigns when needed.
• Solid understanding of Meta Ads, Google Ads (Search/Shopping/YouTube), SEO, Email Marketing CRM systems, and Web Analytics.
• Previous experience scaling physical consumer products, specifically in beauty, skincare, wellness, or consumer electronics, is a major plus.
• Demonstrated ability to develop and execute growth strategies.
• Experience building and managing marketing teams.
• Strong analytical and decision-making skills.
• Excellent communication and leadership abilities.

Preferred

• Experience growing consumer brands internationally.
• Experience managing multi-country marketing campaigns.
• Background in beauty, skincare, wellness, consumer products, or related industries.
• Familiarity with European consumer markets and marketing preferences.

Benefits

• Salary: $4,000 + (PLUS) per month (depending on experience).
• Schedule: Full-Time, Monday – Friday (Flexible European overlap layout, starting by 6:00 AM in most LATAM time zones).
• Generous Time Off: 30 days of annual paid leave
• 100% Remote Work: Complete location independence within Latin America.
• High Impact: Direct seat at the table with the founders

Eligibility Criteria

• This position is only open to candidates residing in Latin American (LATAM) countries, such as: 🇦🇷 🇧🇷 🇨🇱 🇨🇴 🇨🇷 🇩🇴 🇪🇨 🇸𝑽 🇬🇹 🇭🇳 🇲🇽 🇳🇮 🇵🇦 🇵🇾 🇵🇪 🇺🇾 🇻🇪
• ❌ Applications from candidates outside LATAM (including the U.S. and other regions) will not be considered.
• 📄 Resumes must be submitted in English.
• 🚫 Applications that do not meet these criteria will be automatically rejected.