Head of Marketing & Growth

UtiliSave has recovered over $700 million in utility refunds and savings for large commercial and industrial clients — hospitals, universities, commercial buildings, hotels, and government facilities — across the United States. We find actionable savings in 94% of the accounts we audit, including clients previously reviewed by other firms. We work on a pure contingency basis: if we recover nothing, the client pays nothing. We are marching toward $1 billion recovered and need the marketing leader who will help us get there. This is not a role for someone who wants to execute someone else's playbook. We are looking for a senior B2B marketing professional to own UtiliSave's brand, lead generation engine, and thought leadership platform — building on 35 years of industry credibility to drive measurable pipeline growth and establish UtiliSave and its CEO as the authoritative voice in utility cost recovery. The ideal candidate brings deep expertise in digital marketing, content strategy, paid media, and lead generation, with the strategic instincts and execution discipline to translate UtiliSave's track record into the dominant brand in utility cost recovery. This person will own our CEO thought leadership platform, amplifying UtiliSave's standing through LinkedIn, industry media, speaking engagements, and content that keeps us ahead of competitors who cannot match our 35-year history. UtiliSave's success is driven by out-of-the-box thinking, a ceaseless drive to deliver results for clients, and the ability to uncover novel opportunities within complex rules. We expect our marketing leader to bring the same traits: intellectual curiosity, creative problem-solving, and an ownership mindset that produces measurable results — not just activity. The ideal candidate has a proven record of building and executing B2B marketing programs that generate pipeline, not just impressions. This person is as comfortable setting strategy as rolling up their sleeves to execute. You may be writing a LinkedIn post in the morning, briefing a paid media campaign at noon, and reviewing performance analytics against pipeline targets in the afternoon. This is a senior role with direct influence on company revenue. What You Will Own This role carries ownership across three domains: Brand & Thought Leadership: UtiliSave's market position, CEO personal brand on LinkedIn and industry platforms, speaking and PR pipeline, and all external content and messaging. Demand Generation: End-to-end digital marketing — SEO/SEM, paid media, email, and content — with accountability to pipeline metrics. Marketing Operations: Budget, analytics stack, CRM integration, reporting cadence, and continuous channel optimization against measurable revenue outcomes. What You Will Build Here You are joining as UtiliSave's founding marketing leader — the person who establishes the function, sets standards, and defines how UtiliSave goes to market. As the business scales toward the $1 billion milestone and beyond, you will help hire and build a marketing team: identifying gaps, participating in hiring, and managing and developing the people you bring on. The expectation is not that you do everything alone forever, but that you build a function that lasts. Responsibilities Own the marketing roadmap — setting priorities, allocating budget, tracking performance against pipeline and revenue targets, and continuously optimizing based on data. Develop and execute marketing strategies — social media, email campaigns, content, and marketing materials — with every initiative measured against its contribution to new client acquisition and brand authority. Lead brand strategy and ensure consistent, differentiated messaging across all touchpoints — ensuring UtiliSave's proof points (94% success rate, $700M+ recovered, 35-year track record, contingency model, legal backstop) are woven into every client-facing communication. Own and optimize all digital marketing channels — SEO/SEM, LinkedIn paid media (primary B2B channel), Google Ads, email marketing, and website — with clear KPIs tied to lead volume, lead quality, and cost per acquired client. Conduct and supervise research on market trends, competitors, and client behavior — identifying gaps and white space UtiliSave can own before competitors do. Build and execute the CEO thought leadership platform: speaking engagements, industry publications, podcast opportunities, and LinkedIn content that cements UtiliSave's CEO as the authoritative voice in utility cost recovery. Report on campaign results, ROI, pipeline impact, and brand health to leadership on a regular cadence, using dashboards and attribution data that connect marketing activity to revenue. Serve as brand guardian for internal and external communications — ensuring every client touchpoint, proposal, and outreach reflects UtiliSave's positioning with precision and consistency. Participate in selecting and onboarding marketing staff as the team grows — setting clear role expectations, managing day-to-day work, and developing team members. Build and manage relationships with external vendors, agencies, and freelancers — maintaining quality and cost discipline while scaling output. Leverage AI tools — including generative AI for content, AI-assisted analytics, and marketing automation — to maximize output, accelerate campaigns, and maintain UtiliSave's competitive edge. Requirements Bachelor’s degree in marketing, communications, business, or a related field required; MBA or advanced degree a plus. 6+ years of B2B marketing experience, with at least 2 years in a strategy-owning or marketing leadership role. Experience managing or mentoring staff or agency/vendor teams, with a track record of developing talent and expanding team output. Proven success building and executing B2B strategic marketing plans that drove measurable pipeline growth. Deep knowledge of digital marketing, paid media, SEO/SEM, and analytics, with a proven ability to tie channel performance to pipeline and revenue. Deep familiarity with LinkedIn as a B2B marketing and thought leadership platform, including LinkedIn Ads, newsletters, and organic content strategy for company pages and executive profiles. Current certifications in Google Ads, LinkedIn Marketing, SEO, and email/CRM platforms strongly preferred. Experience with CRM systems (HubSpot or Salesforce preferred), marketing automation tools, and data visualization/reporting platforms. Experience with graphic design tools (Canva, Adobe Photoshop) and video editing software, with the ability to produce professional-quality content independently when needed. Experience with website platforms (WordPress preferred; Squarespace or Wix acceptable). Hands-on experience with AI-powered marketing tools — generative AI, AI-assisted analytics, and machine learning-driven automation. Self-starter with a proactive, creative mindset and ownership mentality. Ability to manage multiple projects and meet deadlines under tight time constraints. Ability to communicate clearly at all levels — from writing a LinkedIn post the CEO is proud to publish to presenting pipeline analytics to leadership. Additional Information UtiliSave is growing rapidly and this role grows with the company. As UtiliSave expands its client base toward the $1 billion milestone, the marketing function will scale in budget, headcount, and strategic influence. Compensation & Benefits: Base salary: $85,000–$110,000 per year, commensurate with experience Performance bonus and merit increases tied directly to results Health, dental, and vision insurance 401(k) with company match 3 weeks paid time off to start, plus 11 paid holidays Full-time remote About UtiliSave, LLC UtiliSave has been a utility cost recovery leader for over 35 years, serving hospitals, universities, commercial and residential buildings, hotels, and government facilities across the U.S. We work on a pure contingency basis: if we find nothing, the client pays nothing. We have recovered over $700 million for our clients, found actionable savings in 94% of accounts we audit, and back every claim with over $10 million in proprietary analytics technology and, when needed, a retained utility-specialized law firm. We are growing and looking for a marketing leader who will turn this 35-year story into the dominant brand in utility cost recovery. Position Requirements & How to Apply Please confirm you meet the following before applying: Full-time remote; core hours 9:00 AM – 6:00 PM Eastern Time. Must reside in the Eastern or Central Time Zone. Must be a U.S. citizen or active Green Card holder; visa sponsorship is not available. Must have the certifications and proficiency in the technologies noted above. To apply, email your resume, a brief cover letter, and, if available, examples of B2B marketing campaigns you have led to [email protected] with the job title in the subject line. Please include your state of residence, work authorization status, and compensation expectations.