Head of Growth & Creative Performance

Head of Growth & Creative Performance Take a senior role in one of Sweden’s strongest marketing teams and create, launch and scale high-performing growth campaigns ✨🚀 Create, launch and improve growth campaigns at one of Sweden's fastest-growing education companies We are looking for a commercially sharp, creative and hands-on marketer with strong experience from creating campaigns that perform, especially in channels such as paid social. You have proven success creating campaigns that perform. You know how to create strong hooks and messaging that persuades. As our Head of Growth & Creative Performance, you will work across areas such as creative production, paid media, AI tools, CRO and performance. You will develop ideas, produce assets, set up and manage campaigns, follow performance and turn learnings into better ads, stronger landing page concepts and sharper campaigns. This is a senior hands-on role for someone who wants real responsibility from day one. You are already using AI actively in your work, can create strong material yourself and know how to move quickly from idea to live campaign – and then improve it based on what actually works. Work with some of Sweden’s best marketers – in the picture below, we receive the Swedish SEO Prize About Allakando Allakando is one of Sweden’s largest education companies and the fastest growing company for tutoring, courses and digital educational tools. We are also proud of having the most satisfied families according to Trustpilot 💚 Our mission is to accelerate people's growth and our learning solution is a blend between in-person tutoring and online learning tools. One example of our educational tools is Sweden's first AI-teacher 🚀 Our product range also contains the largest nanny agency in the country - myNanny - and on top of that we are currently growing rapidly in France 🇫🇷 Your role – How you will contribute You will drive growth through creative production, paid social, display, campaign setup, media buying, landing page concepts, campaign testing and conversion work. A key part of the role is being able to move quickly from insight to live campaign, make sure work actually gets launched, and then follow up performance and document what works. Examples of responsibilities: Paid social and display: developing, setting up, managing, testing and improving ads and campaigns across paid social, display and other relevant marketing channels. Campaign setup, management and optimization: managing media buying hands-on, especially in Meta, including campaign structure, audiences, placements, creative testing, budget pacing and ongoing performance improvements. Creative production: creating static ads, video assets, display ads, campaign assets and creative variants using AI, design tools and video editing tools. Persuasive messaging: shaping hooks, angles, proof points and calls to action that build trust and drive action. Landing pages and CRO: creating strong landing page concepts, hypotheses, messaging, visual direction and test logic that improve conversion. Campaign planning: planning campaigns based on seasonality, audience needs and commercial priorities. Measurement and learning: following up performance, documenting learnings and turning insights into better creative and tests. Quality and iteration: making sure creative, paid social, display, campaign assets and CRO tests keep improving over time. Who you are This is a senior role for someone who combines commercial growth thinking with strong hands-on creative ability and execution power. You are not just someone who briefs creative work. You can create a lot yourself, get things live quickly and raise the quality of what we test, while knowing when to involve specialists for more advanced design, video or technical work. We think you will do great here if you are: A strong creative performance marketer: you combine creative instinct with commercial judgment and understand what makes campaigns perform. Hands-on from idea to live campaign: you can turn an insight into assets, campaign setup and landing page concepts, and take it all the way live. Great at making ads: you have proven results and examples of ads or campaigns that have performed. You understand hooks, pacing, formats, visual hierarchy, trust signals and direct-response messaging. Strong in paid social, display and media buying: you are comfortable setting up, managing and optimizing campaigns hands-on. AI-native in creative production: you already use AI tools in your work and are excited about how AI can improve creative production, campaign testing, landing page concepts, workflows and performance. Hands-on with design and video tools: you use Figma or similar design tools and video editing tools to produce and adapt creative quickly, without needing every asset to start with a designer or video editor. Technically confident: you are comfortable with marketing tools, campaign platforms, tracking, landing page builders and AI workflows, and you can work with specialists when something becomes more advanced. Committed to learning: you follow up results, document what you learn and use it to keep improving. You want every campaign to make the next one sharper. About our culture The atmosphere at the office is easy-going but focused. We think it is important to deliver value, as well as having fun while doing it. We try hard to keep things simple. The office is situated on the entire second floor of Lund's station building. The role is hybrid. See here for more about Allakando and our culture. Why you should join A rare creative performance role: combine creative production, media buying, AI tools, landing page concepts and CRO in one senior role. Real responsibility from day one: you will help decide what we test, create the material, launch campaigns and improve performance. Work in an AI-first marketing team: use AI to move faster, produce better creative and improve how modern growth marketing works. Make real impact: your work will help more families find the right support. A fun, ambitious environment: great colleagues, high pace and a team that enjoys building things together. Does this sound like an opportunity for you? Send us your application today! Departments Full-time Locations Headquarters in Lund Remote status Hybrid Headquarters in Lund What we offer Work that makes a real difference Improve young people's life, everyday Dedicated colleagues Join a team of ambitious colleagues Next level work culture Loads of optional team activities and benefits Hybrid work Chose to work from home or at the office No fixed hours Flexible work hours and vacation when it suits you Free gym card Gym card and paid time to work out Central and beautiful office Centrally located at Lund Central Station Create the future of learning Join the journey of a fast-growing company Our culture and core values Our culture is built on teamwork, energy, and shared responsibility for our success. We strive to create a supportive environment where everyone can thrive and look back on their time here as the highlight of their career. The following key values reflect our beliefs. #1 We are better together We believe that we can create the most value when we work as a team. At Allakando, it’s not about the individual. It’s about what we can accomplish together. At Allakando, “us” comes before “me”. #2 We deliver excellence At Allakando, we are proud of the important work we do everyday. We hold ourselves to the highest standards because that is how we deliver the most value to the people we help. #3 We get it done At Allakando, we make sure to always get the job done — because that’s when we create real value. It’s not about rushing — it’s about working smart by prioritizing, planning, automating, and not overworking our tasks. Meet some of our crew Since its foundation in 2007, Fredrik has held almost every role within the organization. He is convinced that everyone can learn anything. Much of his conviction comes from the fact that he has personally taught over 3,000 students. Fredrik has truly put Allakando's methods into practice, especially while studying at the Stockholm School of Economics, all while working 80-hour weeks to develop Allakando! Fredrik Fridlund CEO, CPO and founder Petter is responsible for developing the organization's processes, personalized matching, and our family services. He studied Industrial Engineering and Management at Linköping University. Petter started working at Allakando in 2009 and has extensive experience across the entire organization. He has personally helped hundreds of students achieve better study results! Petter Omling COO Erik has been in charge of our marketing since 2013. He graduated as top of class in Marketing from Stockholm School of Economics, where he also served as student union president. Erik has been active in education issues since the age of 14, and has diverse professional experiences, including work as a professional photographer and research at Schibsted. He is a full-stack marketer and was one of London's youngest traders at the age of 19. Erik Schuss CMO Make a real difference with Allakando At Allakando, we are 5,900 passionate individuals helping over 26,000 students each year. This makes us one of the largest and fastest-growing tutoring companies in Sweden and France. We are firmly convinced that anyone can learn anything. Our mission is to accelerate people's growth – both academically and personally. Our learning solution combines traditional home tutoring with cutting-edge educational technology – including the recent development of Sweden's first AI tutor. Let’s change the lives of thousands of young people together. A leading international education company with Swedish roots Students Teachers Trustpilot score Content views About Allakando We are one of Sweden's largest companies for private tutoring, homework help , math help , courses and digital educational tools. This includes everything from personal study coaches to applications for the Swedish Scholastic Aptitude Test and online lessons in our virtual classroom. We also have several related businesses, including one of Sweden's largest companies for professional nannies and babysitting — myNanny . We are also growing quickly in France with Top Soutien Scolaire . Founded in 2007 Co-workers at HQ 60