Head of Demand Generation

🌟 Head of Demand Gen Marketing – Superfiliate

Location: Remote

Reports to: CEO/CPO

Department: Marketing

About Superfiliate

Superfiliate is the leader in influencer-powered commerce infrastructure. We help the world’s most exciting brands turn their best customers, creators, and fans into scalable, measurable growth levers across all channels. We’re scaling fast and building a team of world-class operators with a passion for both technology and the creator economy.

The Role

We are looking for a Head of Demand Gen Marketing to transform our marketing efforts into a measurable, data-driven growth engine.

You'll be instrumental in translating our best-in-class brand, product, content, strategy, and positioning into tangible, measurable business outcomes

This role is about amplifying the efforts across those teams to ultimately drive pipeline.

This is a hands-on leadership role combining strategic vision with direct execution, initially as an individual contributor with the opportunity to build out a team as channels and strategies are proven

Our team is lean, and we plan to keep it that way for the foreseeable future; We are not looking for a manager, we’re looking for an execution oriented person who will craft a vision, execute it, and build a team around them as we prove out channels and strategies.

You will work collaboratively across our Product, Creator Strategy, Content, Graphic Design and Sales teams to create and amplify integrated marketing experiences that reflect our unique position in the creator economy.

Ultimately, you will own the demand generation function, building scalable systems that directly convert awareness into qualified pipeline and revenue.

What You’ll Do

Strategic Leadership

• Define and execute an end-to-end demand gen marketing strategy aligned with company growth goals.
• Partner closely with Creator Strategy, and Sales/Partnerships to co-create campaigns, activations, and partnerships.
• Collaborate tightly with our Content team to brainstorm, position, execute, and distribute our message across the entire creator and ecommerce ecosystems.
  
  

Demand Generation

• Own and/or collaborate on the full-funnel demand generation strategy: webinar attendance growth + lead nurturing, newsletter readership growth, website lead capture optimizations, Linkedin Ads, Adwords, email marketing growth, ABM, and other strategies
• Develop the playbook for how Superfiliate generates qualified pipeline across ICP segments.
• Design and implement world-class marketing operations to track, analyze, and improve campaign performance.
• Collaborate closely with our sales team to ensure pipelines are full of qualified, educated leads that are ready to be sold
  
  

Community, Events, and Brand Building

• Organize and host exclusive industry dinners, meetups, and in-person activations in key markets around key events.
• Attend and represent Superfiliate at major industry conferences and creator economy events alongside leadership and other team members
• Develop thoughtful collaborations to amplify our voice within the market.
• Create systems to capture and repurpose event momentum into ongoing digital engagement and lead generation.
  
  

Cross-Functional Collaboration

• Partner with Sales to align marketing activities to revenue goals.
• Act as a creative and strategic thought partner to leadership across Product, Superbloom, Sales, and Merchant Success.
• Influence product positioning and market fit based on customer and market insights.
  
  

You Are

• An entrepreneurial marketing leader with 5–10 years of experience, ideally at a high-growth B2B SaaS or commerce tech company. Bonus points for influencer marketing or ecommerce experience
• Equal parts creative storyteller, data-driven operator, and relentless executor.
• Experienced owning pipeline goals.
• Excited about the intersection of commerce and the creator economy.
• Comfortable in fast-moving, ambiguous environments and able to prioritize ruthlessly.
• A natural host and community builder: You love bringing people together, building relationships, and being helpful however you can, related to Superfiliate or not.
  
  

Why Superfiliate?

• We’re a team of 60+ humble, hardworking individuals who are dually focused on making Superfiliate the best company it can be, while also becoming the best versions of ourselves inside and outside of work
• We’re growing 300% YoY, soon to be profitable, and are quickly winning marketshare amongst household brands and advertisers
• Competitive salary with significant equity grant that is already in the money and will likely have liquidity opportunities in the next 12-24 months
• Unlimited PTO, fully paid healthcare and dental, annual wellness and home office stipends, 401k
• Annual company-wide offsite to Brazil
• We’re serious about having fun and believe life is way too short to not love what you do and where you do it
  
  

Interested?

We’d love to meet you. Apply now and help us build the future of influencer-powered commerce.