Head of Content & Audience Revenue

Company: Wedded Wonderland

Location: Sydney preferred | Open to exceptional remote candidates
Employment Type: Full-time
Reports to: Founder / Head of Growth

About Wedded Wonderland

Wedded Wonderland is a global luxury wedding media, marketplace, concierge and events platform connecting couples, venues, vendors and premium brands across the wedding industry.

We operate at the intersection of luxury weddings, destination travel, fashion, beauty, jewellery, hospitality, creator content and vendor discovery.

We are now hiring a commercially minded content leader to turn our web and social audience into measurable revenue.

About the Role

We are looking for a Head of Content & Audience Revenue to own how Wedded Wonderland converts content, social reach, website traffic and newsletter audiences into commercial outcomes.

This is not a traditional content manager or social media manager role.

Your job is to build a content engine that drives:

Sponsored content revenue
Vendor leads
Concierge enquiries
Paid vendor profiles
Affiliate revenue
Newsletter monetisation
Event registrations
Brand partnerships
First party audience data

You will lead strategy across website, social, SEO, newsletter, creator content and commercial editorial. You will work closely with sales, partnerships, growth, data and creative teams to ensure every major content asset has a clear commercial purpose.

The media and advertising landscape is changing rapidly. AI is compressing traditional creative production, audiences are shifting behaviour, and businesses increasingly care about outcomes rather than activity. We are building for that future.

What You Will Own

Build and lead the content to revenue strategy across web, social, SEO, email and creator channels

Turn website traffic into enquiries, leads, affiliate clicks, sponsor value and email subscribers

Turn social reach into owned audience, vendor demand, partnerships and measurable revenue

Develop commercial content packages for venues, vendors, sponsors, tourism boards, bridal fashion, beauty, jewellery, travel and luxury brands

Lead content pillars including destination wedding guides, luxury venue features, real weddings, bridal fashion, beauty, jewellery, honeymoon and cultural weddings

Use AI tools to improve content production, repurposing, briefing, tagging and reporting workflows

Work with CRM and data teams to capture first party audience data including wedding date, destination, budget, guest count and vendor needs

Manage freelancers, creators, editors and production partners

Track performance and make decisions based on revenue, not vanity metrics

What Success Looks Like

You will be measured on:

Revenue per website session
Revenue per 1,000 social reach
Email capture rate from web and social
Concierge enquiries from content
Vendor leads from content
Sponsored content revenue
Affiliate revenue
Newsletter sponsorship revenue
Event registrations from content
Content assisted partnership pipeline
Conversion from content to enquiry
AI assisted production efficiency
Brand quality and consistency

We do not reward content volume for its own sake. Traffic, impressions and engagement only matter if they create commercial value.

What We Are Looking For

You are a mix of commercial editor, audience strategist, growth marketer and monetisation operator.

You should have:

7+ years experience across content, audience growth, social, SEO, media, commerce or partnerships
Proven experience monetising web, social, newsletter or creator audiences
Strong understanding of sponsored content, affiliate revenue, lead generation or marketplace monetisation
Experience building content strategies that drive measurable commercial outcomes
Strong understanding of Instagram, TikTok, Pinterest, SEO and newsletters
Ability to work with sales and partnerships teams to package and price content opportunities
Strong analytics instincts and comfort using data to make decisions
Experience using AI tools for content production and workflow optimisation
High taste level and strong brand judgment
Strong written communication and campaign planning skills

Highly Valued Experience

Luxury weddings
Destination weddings
Premium travel
Fashion, beauty or jewellery
Hospitality or venues
Publisher commerce
Affiliate marketing
Branded content
Creator partnerships
Event sponsorship
Marketplace businesses
CRM or lifecycle marketing

What We Are Not Looking For

This role is not for someone who only wants to:

Manage a content calendar
Post on Instagram
Chase likes and followers
Write generic blogs
Produce content without commercial intent
Talk about brand awareness without revenue

We need someone who can answer this question every day:

How does this content grow the brand and make money

Example Projects

Build a Dubai destination wedding content funnel that drives concierge enquiries, venue leads and sponsor opportunities

Turn a luxury real wedding into a web feature, Instagram Reel, TikTok, Pinterest series, newsletter feature and vendor upgrade opportunity

Create a bridal fashion affiliate strategy across gowns, jewellery, beauty, accessories and honeymoon shopping

Package Wedded Wonderland’s audience into a sponsor campaign for a hotel, jewellery brand, beauty brand or tourism partner

Build a Pinterest strategy that drives evergreen traffic to venue, fashion and planning pages

Use AI to reduce production time while improving quality, consistency and commercial performance

How to Apply

Please send:

Your CV or LinkedIn profile

Examples of content, audience growth, commerce or monetisation work you have led

Examples of measurable results across web, social, newsletter, SEO, affiliate, sponsorship or content revenue

A short answer to this question:

What is one underused way Wedded Wonderland could turn web or social traffic into revenue without damaging the brand?