GTM Strategy and Operations Lead

Job Title: GTM Strategy and Operations Lead Company: Snapsheet Job Location: Remote Job Type: Full-time About Snapsheet : Snapsheet is claims technology the way it should be: purposeful, precise, and designed to deliver outcomes. Where others bolt things on, we engineer them into our core systems and processes across cloud-based claims management, virtual vehicle appraisals, and elite loss and recovery services. Trusted by over 170+ P&C Carriers, MGAs, MGUs, TPAs, and logistics companies, our open architecture is built to fit how our companies work, not the other way around. What you’ll get: Remote working environment - your new commute is however long it takes to walk to your desk! Flexibility - empathy is ingrained in who we are and we are happy to offer a flexible PTO policy, casual dress code, and more! Development - Mentorship programs, 1-on-1 management, promote when ready culture, quarterly internal promotion opportunities, and goal setting sessions. Fun - Celebrations just because, yearly in-person and remote events, Snapsheet Swag, Employee Resource Groups, and more! Job Overview: The GTM Strategy and Operations Lead is a critical architect of our revenue engine. We are looking for a hands-on, execution-focused candidate to rebuild our Go-To-Market (GTM) infrastructure, transitioning the company from legacy, manual processes to a scalable, unified source of truth. This is an individual contributor role reporting directly to the Director of Sales. It is designed for a scale-up veteran who thrives in high-growth environments and is comfortable moving between high-level strategy and technical execution. You will work very closely with the GTM cross-functional team, including Account Management, Partnerships, Marketing, and Finance, to ensure the technology and data-driven insights empower the entire organization to sell and scale more effectively. Responsibilities AI-Driven Sales Enablement & Efficiency Integrate AI workflows (e.g., meeting transcription, automated CRM enrichment) to automate manual data entry for the field, allowing AEs and AMs to focus strictly on selling and supporting customers. Leverage AI-driven intent data and predictive signals to surface "next-best-action" recommendations for the field to improve win rates. Build AI-assisted automation within Salesforce and HubSpot to eliminate manual data hygiene tasks and ensure real-time data accuracy. Territory Planning & Resource Allocation Design and maintain a data-driven territory model by segmenting accounts based on Tier, Line of Business, and Segment to ensure high-intent alignment. Utilize AI-driven spatial and intent data to ensure the right reps are working the right deals at the right time. Use "Speed to Sale" metrics to determine where to deploy sales resources or adjust account assignment to avoid lead stagnation and ensure equitable quota distribution. Strategic Account Planning & Retention Ops Build models to identify "whitespace" within existing accounts, helping AEs prioritize which customers are most likely to convert for specific product cross sells or upsells. Transition tracking of product upsells out of manual sheets and into a structured, automated dashboard within the CRM. Maintain 100% accuracy on account fields to provide AEs and AMs the visibility needed for high-impact lead generation and cross sell opportunities. Sales Technology & Systems Architecture Own the day-to-day administration and workflow design for Salesforce, HubSpot, and ZoomInfo. Lead the architectural evaluation of Salesforce, ensuring the environment is built for SaaS scale. Architect the GTM tech stack to eliminate reporting errors and automate manual data entry. Advanced Analytics & Precision Forecasting Build "no-touch," repeatable dashboards for Sales and Account Management Leadership. Compare projected deal value at the point of sale against realized billings to identify trends in over/ under scoping and improve future forecast reliability. Qualifications 6+ years in Sales Operations, Revenue Operations, or a similar analytical role within a SaaS or scale-up environment. Proven interest or experience in implementing AI-driven sales tools to drive rep productivity. Hands-on experience with Salesforce and HubSpot , including the ability to lead a full CRM evaluation. Strong skills in conducting variance analysis, territory modeling, and revenue forecasting. Ability to present complex insights clearly to Finance, Leadership, and cross-functional stakeholders. A proactive self-starter who thrives in ambiguous environments and takes ownership without waiting for direction. Proven ability to manage multiple priorities independently and implement scalable solutions with minimal oversight. We’re Built to Grow With You – And That Starts With How We Support You At Snapsheet, we know that growth doesn’t happen in a vacuum—it’s fueled by the right support at the right time. That’s why we’ve built a benefits experience designed to grow with you, wherever life takes you. Choose from 2 robust medical plans through Blue Cross Blue Shield—plus, we contribute to your HSA when you enroll in our high-deductible health plan. Offer two dental plans and one vision plan to keep you and your family healthy. Peace of mind with company-paid Short Term Disability, Long Term Disability, and Life Insurance. Additional protection through voluntary benefits like Accident Insurance, Hospital Indemnity, Critical Illness, and Legal Assistance. 401(k) with a 4% company match—because your future is worth investing in. Employee Assistance Program (EAP) with 6 sessions per life incident to support your mental well-being. Perks That Make Growing Here Even Better: Flexible PTO and 7.5 company-observed holidays to recharge on your terms. In-person connection points throughout the year including our annual Summit and Roadshows. Snapsheet SWAG and surprise mailers to keep the spirit alive. Endless opportunity to shape your path—career growth, learning, and real impact are all within reach. Health and wellness campaigns that evolve with you year over year. Compensation that Grows with You For this position, the base salary range is $120,000 - $140,000. While this range serves as a guideline, your actual compensation will reflect your experience and skillset. At Snapsheet, we believe growth should be rewarded—our compensation and benefits are built to evolve with you as your career does. We are currently unable to accept applications for candidates who reside in the following states: Alaska, California, Hawaii, Montana, New York, North Dakota, Rhode Island, Vermont, and Wyoming. *Please note that we are unable to sponsor applicants for work visas for this position at this time. Don’t meet every single requirement? Studies have shown that women and people of color are less likely to apply for jobs unless they meet every single qualification. At Snapsheet, we are dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role but your experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyways. Snapsheet is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need assistance or accommodations, please let us know by emailing [email protected] . Snapsheet is proud to be an Equal Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. #BI-Remote #LI-Remote Snapsheet is an equal opportunity employer.