GTM Operations Engineer

Tali AI is on a mission to build industry-leading products that solve real-world problems for clinicians today. How do we do this? Our AI-powered medical assistant empowers clinicians by removing the administrative burden that pulls them away from patients. When clinicians can focus on care, healthcare becomes more accessible, more human, and more sustainable. Tali is transforming the industry, serving thousands of clinicians across Canada and the US, accelerating millions of patient encounters annually, saving clinicians more than 10 hours a week. That time goes back to where it matters most, patient care. We’re hiring our first dedicated GTM Operations Engineer; someone who will own the connective tissue across Sales, Marketing, Customer Success, and Product. Right now these functions are each well-run but not fully wired together. Your mission: architect an AI-first revenue supply chain where every decision point from prospect identification to deal closure to expansion is informed by intelligence, optimized by automation, and freed from busywork. This is hands-on work. You will live in Clay, HubSpot, Zapier, and our data pipelines. You are not managing a team or setting strategy — Sales, Marketing, and CS leaders do that. You are the person who takes their strategies and makes them executable at a precision and velocity no human team can match on their own. Your goal: more closed deals, more efficient ARR, stronger NRR, and zero non-revenue-generating busywork for your reps. You think like a scientist and a tinkerer. You move fast, take big swings, and aren’t afraid to rebuild what needs rebuilding. What you'll own Tech Stack & Data Architecture Work with Data Ops to build a unified data architecture that brings together signals from Clay, HubSpot, product usage databases, Attention call intelligence, and rep input into a single system of record Build automated data hygiene and de-duplication logic that keeps the CRM clean without requiring manual intervention Implement validation rules and automation that enforce data quality at the point of entry Own integrations across the full stack: Clay → HubSpot, Zapier workflows, Attention → HubSpot, and product database → CRM pipelines Full-Funnel Visibility & Attribution Design and maintain dashboards that give leadership real-time visibility into pipeline health, conversion rates, velocity, and revenue attribution Build multi-touch attribution models that accurately credit both inbound and outbound channels Monitor the efficiency of outbound sequences, account scoring, and lead routing, and iterate based on what the data tells you Create feedback mechanisms that surface bottlenecks and trigger diagnostic work to remove friction Account Intelligence & Scoring Design and operate account identification workflows that source, score, and rank prospects by ICP fit and readiness, clinic size, EMR system, specialty mix, and location Build multi-signal company scoring models weighting firmographic data (group practice size, EMR in use, province), intent signals, and behavioral indicators Implement contact-level scoring that identifies clinic owners, medical directors, practice managers, and CMIO personas within target accounts Create feedback loops where rep outcomes and deal results continuously improve scoring accuracy and account prioritization Own waterfall enrichment pipelines across Apollo, Clay, and LinkedIn to ensure data coverage and accuracy for Canadian healthcare targets Outbound Program Development & Sequencing Translate Sales’ outbound messaging strategy into automated, contextual sequences; right persona, right clinic, right moment, at scale Build and iterate AI workflows that generate research summaries, account context, and personalization data for each prospect and persona Implement intent-based and signal-based timing logic that identifies optimal engagement windows for each account Automate lead routing, de-duplication, and assignment logic in HubSpot so reps always work the right accounts Build trigger-based workflows that activate follow-up sequences based on prospect behavior, email engagement, and website activity Create systems that connect marketing activity (webinar attendance, content downloads, form fills) to prospect and account scoring in real time Build handoff logic from Marketing to Sales that surfaces ready-to-engage leads with full context — what they viewed, where they came from, what stage they’re in Implement account-based workflows that coordinate multi-touch outreach across all buying group members within high-value clinic targets Customer Intelligence & Expansion (Post Sales) Work with Data Ops to design systems that surface expansion opportunities by correlating product usage data, EMR push rates, seat utilization, and feature adoption with revenue potential Build workflows that automatically flag at-risk accounts (low push rates, declining engagement, stalled onboarding) and route them to the right CS owner Build the routing and alerting logic that CS’s expansion strategy runs on, surfacing the right signals at the right time so no opportunity or risk goes unnoticed Wire Attention call intelligence outputs into HubSpot so that post-call insights, next steps, and risk flags flow automatically into account records without rep data entry Who we're looking for 2 - 5 years of hands-on experience in GTM Ops, Rev Ops, Sales Ops, or a closely related technical role at a B2B SaaS company - you’ve shipped systems that move the needle Expert-level HubSpot skills: complex workflows, data models, lifecycle logic, and real operational problem-solving Deep Clay experience: multi-step enrichment workflows, AI research agents (Claygents), and operationalizing data pipelines at scale Hands-on experience with Zapier for workflow automation across the GTM stack Familiarity with call intelligence platforms (Attention or Gong) and integrating call outputs into CRM workflows Comfortable writing code or scripts (Python, JavaScript, or SQL) to automate and integrate; you own the work, not just the tools Data-first mindset: you think in CAC, conversion rates, velocity, and attribution before you think in features or tools Ability to take strategic direction from experienced GTM leaders and build systems that serve them. You don’t need to have run a sales or marketing function, but you need to understand what they’re trying to accomplish Track record of building GTM systems that demonstrably improved pipeline volume, deal quality, or velocity You are a doer, not a delegator. This role has no direct reports and is designed for someone who gets energy from building, not managing Our GTM Tech Stack You will own and operate all of these tools from day one: HubSpot CRM & Workflows Clay (including Claygent AI research), Apollo Prospecting & Enrichment Zapier Automation Attention, Gong Call Intelligence BigQuery, SQL Data & Analytics HubSpot Sequences, Clay-powered personalization Outbound Execution Who You’ll Partner With You’ll take strategic direction from domain leaders and translate it into systems that execute at scale: Fractional VP of Sales - outbound architecture, sequencing strategy, pipeline intelligence, and GTM automation roadmap Sales Team (AEs, SDRs) - sequencing, routing, and eliminating busywork from the rep workflow Marketing - inbound/outbound coordination, nurture workflows, and full-funnel attribution Customer Success - expansion signal routing, churn risk alerting, and CS operating cadences Engineering & Data - product usage signals, BigQuery pipelines, and analytics infrastructure wired into GTM Product & Analytics - adoption patterns, feature usage, and customer health signals feeding the revenue machine Why Tali You’ll be the first GTM Operating Manager, greenfield ownership of the entire revenue supply chain. No legacy baggage. Just you, a blank canvas, and the resources to build it right. You’re solving a real problem. Physician burnout is a crisis. Our product gives time back to clinicians and your systems help us reach the clinics that need it most. The GTM infrastructure is already partially built. Clay enrichment pipelines, HubSpot workflows, and CS operating systems are in motion. You’re walking into momentum, not a blank page. Growth-stage resources with startup velocity. Your work ships fast and has immediate impact. We invest in tools and integrations that enable your vision. Hybrid work in Toronto. Competitive compensation, equity, and benefits. You’re building something worth owning. A culture that values intellectual curiosity, edge-finding, and showing your work. No politics. No buzzwords. Just results. More About Tali AI Perks and Benefits All full-time employees enjoy: Remote and hybrid work options & flexible work hours Comprehensive health and wellness coverage from day one Competitive PTO, including winter shutdown Dec 25 - Jan 1, birthdays and Taliversaries, and 'extra long' long weekends $2000 annually in "Knowledge Dollars" to learn, grow, and level up Quarterly socials & company outings that bring our team together beyond the day-to-day Our Core Values ⚡️ Bold: we embrace ambitious goals, make courageous decisions, and take calculated risks to drive impactful innovation and growth 🧩 Resourceful: we're self-directed problem solvers; navigating obstacles, learning and acquiring new skills and making sound judgement calls. We consistently deliver on commitments while maintaining a high standard of quality and dependability 📣 Candid: Being, honest, transparent, and open in all interactions, fostering a culture of trust and authenticity 💛 Caring: Actively supporting and empathizing with our people - customers, patients, and colleagues to help them thrive and achieve their goals Why Join Tali ⚖️ Impact at Scale: What you do here matters. You’ll influence the Tali experience, fueling a team that’s changing how clinicians work and how patients are cared for. 🧰 Technical Excellence: What you build here sets the bar. You’ll work with cutting-edge technology to help shape a truly world-class product. 🚀 Ownership and Growth: What you take on here truly matters. As an early-stage startup, every team member helps shape our technology, culture, and future. Whether you’re a generalist who thrives on variety or a specialist excited to build systems from the ground up, your contributions will be pivotal to what we become. 👷 Build with Purpose and Pride: What you contribute here carries real responsibility. You’ll help build and support systems that handle highly sensitive medical data with care and integrity, earning the trust of clinicians and safeguarding the safety of patients every day. 👏 A Team that Inspires: Collaborate with a talented, driven team that values innovation, humility, and a relentless focus on solving meaningful problems. Tali Online 🔗 Tali is one of Linkedin's Top Startups of 2025 🔗 Tali is part of the renowned Digital Supercluster Project 🔗 Check out Tali's CEO, Mahshid Yassaei on Cherry Health's Leaders in Healthcare Podcast We thank all applicants for their interest; only those candidates selected for an interview will be contacted. Tali is committed to providing a barrier-free recruitment process for all candidates. Should you require accommodations at any point throughout the hiring process, please contact People & Culture at [email protected].