GTM - Marketing Lead

🌍 About Hopae At Hopae , we're building the world's most trusted digital identity platform — private, secure, and built for real life. We believe identity should be in your control — not locked behind outdated systems or centralized gatekeepers. Our product, Hopae Connect, lets businesses verify real people across borders through a single API — no need to build country-by-country integrations themselves. Our technology powers instant, privacy-first verification across fintech, credentials, supply chain, and gaming — for IDV providers, e-signature platforms, and enterprises who need identity to just work, everywhere. Backed by top global investors, Hopae operates across Seoul, Paris, Luxembourg, and San Francisco , bringing together exceptional talent from over 10 nationalities. We move fast, think globally, and build products that define the future of identity. 💡 Why You’ll Love It Here Global DNA: Work with exceptional peers across Seoul, Paris, and San Francisco High Impact: Build technology shaping the global trust and identity landscape Ownership Culture: No micromanagement — full trust, full accountability Elite Standards: Work fast, learn fast, and grow with world-class peers Inclusive & Respectful: 10+ nationalities, diverse perspectives, one vision Growth Mindset: Access mentorship, leadership visibility, and continuous learning 🎯 What You Will Do Own and execute Hopae’s go-to-market strategy for new and existing products Define ICPs, positioning, and messaging to ensure clear market differentiation Lead end-to-end product launches across channels with measurable impact Design and optimize multi-channel campaigns to drive acquisition and growth Partner cross-functionally with Product, BD, and Operations to align strategy and execution Track performance, analyze data, and continuously improve funnel conversion and ROI 🧠 Who You Are 8+ years of experience in GTM, marketing, or growth in a fast-paced tech environment Experience in Leading a GTM / Marketing Team in a Start up environment Strong at turning complex products into clear, compelling positioning Data-driven and structured, with a strong focus on measurable outcomes Experienced in cross-functional collaboration with Product and Engineering teams High ownership mindset and comfortable operating in ambiguity Excellent communication skills in English ⚡️ Fast Facts 💰 $6.5M+ raised from top global investors 📦 2.6M+ downloads of our sd-jwt-js library 🌍 10+ nationalities across 3 hubs 🔬 82 eID research projects completed 🌐 3 projects accepted into the OpenWallet Foundation 🎁 Benefits Unlimited PTO Remote-friendly work model Real ownership from Day 1 High-impact, global product Multicultural, respectful team 🧭 Interview Process Recruiter Intro Call (30 min) – Get to know Hopae Functional or Technical Interview (45 min) – Dive into your skills Culture Fit Conversation (45 min) – Collaboration & alignment Offer 🎉 Note: The process may vary slightly depending on the role.