Growth & User Adoption Lead

Company: LightUp is Africa's energy intelligence platform. We help homeowners and businesses escape generator dependence through free solar sizing, verified installers, and financing access. Live across 16+ African markets. Bootstrapped. Growing. Ready to scale.

The role: You will own user acquisition, activation, and retention. You will not write press releases. You will run experiments, talk to customers, and move metrics. Your work will directly determine how fast LightUp grows.

What you will do:

• Own the installer acquisition funnel – from first contact to paid subscription
• Design and run growth experiments (referrals, partnerships, content, paid ads)
• Map user journeys and remove friction (calculator → PDF report → installer contact)
• Engage directly with installers, homeowners, and partners to find adoption barriers
• Work with me (founder) and our content creator to turn insights into action

What we are looking for:

• 2+ years in growth, user acquisition, or customer-facing role (startup experience preferred)
• Analytical – you know how to measure CAC, LTV, and conversion rates
• Hands-on – you will talk to customers daily, not just stare at dashboards
• Hungry – you want to build something that matters and are not afraid of ambiguity
• Bonus: experience in energy, climate, or emerging markets

Why join:

• Founding team equity (not a salary – at least initially)
• Work directly with the founder
• Build a product used by real people across Africa
• No corporate BS. No endless meetings. Just growth.

Logistics:

• Remote (Nigeria preferred, but open)
• Part-time to start (10–20 hours/week), with potential to grow into full-time as we scale.
• Applications reviewed on rolling basis

To apply: Send answers to these 5 questions to [email protected]:

1. One growth experiment you would run for LightUp in the first 30 days.

2. How would you get the first 50 paying installers with zero budget?

3. A user sizes their system but does not contact any installer. What would you do?

4. What is the hardest thing you have done to acquire a user?

5. Why are you interested in a part‑time, equity role?

No CV needed. Just your answers.

Attaching your CV only allows us know you better, and maybe it will help, but it isn't the first thing we will be looking for...