Growth Marketing Manager

Job Description Growth Marketing Manager, Customer Full-Time | Hybrid | Reports to Director of Growth Marketing Denver, or Oklahoma City preferred Auris™ is the payroll and HR company built for small and midsized businesses that can't afford to get it wrong. Trusted by more than 50,000 businesses nationwide, Auris combines intuitive technology with real human expertise to ensure payroll, compliance, and workforce operations run correctly every time. Now part of Acrisure, Auris is entering its next phase of growth — modernizing its demand engine, expanding nationally, and building a more predictable pipeline across digital and partner-driven channels. We are seeking a Growth Marketing Manager, Customer to own the expansion pipeline from our installed base. This is one of the highest-leverage marketing roles at Auris: 50,000 businesses already trust us to get payroll right . This role figures out which ones are ready for more — and creates the motion that gets them there. About the Role This is not a customer success support or just a lifecycle marketing role. It is a pipeline generation role with an existing customer base as its territory. You will identify which customers are most likely to expand, build the campaigns and plays that create urgency, and generate qualified conversations for inside sales. You will also support customer-facing events , webinars and trade show activations as part of how Auris keeps its base engaged and moving toward the next decision. You will be measured on expansion pipeline created , attachment rates and upsell conversion. Not email open rates. What You'll Own — Expansion pipeline generation. Identify highest-propensity accounts across the full installed base and build targeted plays that create qualified upsell conversations for inside sales , outbound, inbound, and everywhere in between. — Account prioritization. Use product usage data, firmographic signals, and behavioral intent to continuously rank and refresh the expansion target list. The right account at the right moment beats volume every time. — Expansion campaign execution. Run multi-channel campaigns — email, paid retargeting, direct outreach — designed to move single-product customers into additional Auris modules. Messaging tied to real business stakes, not feature lists. — Sales partnership. Work directly with inside sales to align on target accounts, campaign timing, and handoff quality. You treat their pipeline number as your pipeline number. — Customer events. Own Auris-hosted webinars end-to-end ; topic selection , promotion, execution, and post-event conversion motion. Every webinar has a pipeline objective before it's scheduled. — Trade show support. Coordinate Auris presence at relevant industry events — logistics , materials, pre-show outreach, and on-site execution — with a clear pipeline objective attached to every activation. — HubSpot execution. Build and manage campaigns, workflows, and reporting inside HubSpot. Clean segmentation, clear attribution, no black-box pipeline. — AI-assisted production. Deploy AI tooling to accelerate content production, list enrichment, and campaign personalization at scale. Measurable output, not experimentation for its own sake. — Performance reporting. Own expansion-layer metrics: upsell pipeline created, influenced expansion MRR, event-sourced pipeline, and conversion rates by segment. Feed that data into the Director's CAC and pipeline models. What This Role Requires — 5+ years in demand generation, expansion marketing, or a sales-aligned marketing role in B2B SaaS or vertical software. — Demonstrated ability to generate pipeline — not just run campaigns. You know what a qualified expansion conversation looks like and how to create one. — Hands-on HubSpot proficiency — segmentation, workflows, campaign attribution, and reporting. — Event management experience — webinars and trade shows, from planning through post-event follow-up. — Familiarity with AI-assisted marketing tools (Clay, enrichment platforms, AI content generation) with results to show for it. — Strong written instincts — copy that creates urgency for one specific customer, not a broadcast to the list. — Bias toward ownership. If the pipeline number is wrong, you figure out why and fix it. Pay Details: The base compensation range for this position is $130,000 - $130,000. This range reflects Acrisure's good faith estimate at the time of this posting. Placement within the range will be based on a variety of factors, including but not limited to skills, experience, qualifications, location, and internal equity. Candidates should be comfortable with an on-site presence to support collaboration, team leadership, and cross-functional partnership. Why Join Us: At Acrisure, we’re building more than a business, we’re building a community where people can grow, thrive, and make an impact. Our benefits are designed to support every dimension of your life, from your health and finances to your family and future. Making a lasting impact on the communities it serves, Acrisure has pledged more than $22 million through its partnerships with Corewell Health Helen DeVos Children's Hospital in Grand Rapids, Michigan, UPMC Children's Hospital in Pittsburgh, Pennsylvania and Blythedale Children's Hospital in Valhalla, New York. Employee Benefits We also offer our employees a comprehensive suite of benefits and perks, including: Physical Wellness: Comprehensive medical insurance, dental insurance, and vision insurance; life and disability insurance; fertility benefits; wellness resources; and paid sick time. Mental Wellness: Generous paid time off and holidays; Employee Assistance Program (EAP); and a complimentary Calm app subscription. Financial Wellness: Immediate vesting in a 401(k) plan; Health Savings Account (HSA) and Flexible Spending Account (FSA) options; commuter benefits; and employee discount programs. Family Care: Paid maternity leave and paid paternity leave (including for adoptive parents); legal plan options; and pet insurance coverage. … and so much more! This list is not exhaustive of all available benefits. Eligibility and waiting periods may apply to certain offerings. Benefits may vary based on subsidiary entity and geographic location. Acrisure is an Equal Opportunity Employer. We consider qualified applicants without regard to race, color, religion, sex, national origin, disability, or protected veteran status. Applicants may request reasonable accommodation by contacting [email protected] . Final candidates will be required to complete post-offer verification processes related to the role and in accordance with applicable laws. California Residents: Learn more about our privacy practices for applicants by visiting the Acrisure California Applicant Privacy Policy . Recruitment Fraud: Please visit here to learn more about our Recruitment Fraud Notice . Welcome, your new opportunity awaits you.