Growth Marketing Manager

We're Hiring: Growth Marketing Manager

Location: Philippines (Remote)

Schedule: Full-Time | Flexible with US Team Collaboration Hours

Salary: $2,800-$3,500/month (based on experience) + Performance Bonus on Ad Spend

About Upstack Data

Upstack Data is a Miami-based SaaS building marketing automation for Shopify merchants. Our flagship product, Signal, replaces broken browser-based pixels with reliable first-party server-side events to Meta, TikTok, and other ad platforms. We're a lean, AI-first team running offshore-first - most of our engineering, GTM, and operations roles are filled with PH talent.

About This Role

We're looking for a Growth Marketing Manager to own demand generation through content-led growth. You'll work directly with the founders to build and scale our content engine, lifecycle marketing, lead magnets, and content funnels that drive awareness, pipeline, and customer growth.

This is a high-ownership individual contributor role for someone who enjoys both strategy and execution.

What You'll Do

• Own and scale Upstack's content engine across blogs, SEO, thought leadership, and product-led content
• Create compelling content tailored to Shopify merchants, DTC founders, and e-commerce marketers
• Build and optimize lifecycle marketing campaigns including onboarding, nurture, activation, retention, and win-back programs
• Create and manage lead magnets such as guides, playbooks, frameworks, calculators, webinars, and educational resources
• Build content funnels that convert traffic into subscribers, leads, product engagement, and pipeline
• Design, execute, and analyze growth experiments across acquisition and conversion channels; measure results, iterate, and eliminate what doesn't work
• Develop GTM assets including landing pages, case studies, product launches, sales enablement materials, and campaign messaging
• Track and improve key growth metrics including pipeline contribution, customer acquisition cost (CAC), activation rates, and funnel conversion
• Partner directly with founders on messaging, positioning, and category strategy
• Identify growth opportunities through customer insights, analytics, attribution data, and experimentation

Requirements

• 3–5+ years of experience in Growth Marketing, Demand Generation, Content Marketing, Product Marketing, or a related marketing function within a B2B SaaS company
• Proven hands-on experience creating content, managing email/lifecycle programs, and executing growth initiatives
• Experience building lead magnets such as guides, frameworks, playbooks, calculators, webinars, or educational resources
• Experience creating product-led content that drives activation, adoption, or customer education
• Experience with SEO-driven content strategy and organic demand generation
• Strong understanding of content funnels and converting content into qualified pipeline
• Strong understanding of marketing attribution, conversion funnels, customer journeys, and SaaS growth metrics
• Excellent writing and communication skills with the ability to create publish-ready content independently
• Strong analytical instincts and comfort working with attribution, funnels, CAC, and growth metrics
• Comfortable working autonomously and taking ownership from strategy through execution

Nice To Have

• Experience marketing to Shopify merchants, DTC brands, or e-commerce operators
• Familiarity with attribution, analytics, customer data, or martech platforms
• Experience with tools such as HubSpot, Klaviyo, Customer.io, Webflow, or similar marketing platforms
• Exposure to paid acquisition channels including Meta and Google Ads
• Familiarity with server-side tracking, customer identity resolution, and conversion APIs
• Experience working directly with founders or lean startup teams

What We Offer

🌎 100% remote

🏖️ 10 days PTO + US holidays

❤️🩹 Monthly healthcare allowance

🔌 $50–$100/month equipment & connectivity stipend (as needed)

📈 Real career growth as Upstack scales

Your Application Roadmap

You've applied - awesome! Here's what happens next:

Step 1: Application Review

Our team will review your experience, skills, and qualifications to see if there's a strong match for the role.

Step 2: Initial Interview

If your background aligns with what we're looking for, we'll invite you to a conversation with our recruiting team. This is our chance to learn more about you - and your chance to learn more about us.

Step 3: Online Assessment

Depending on the role, you may be asked to complete a short skills assessment so you can showcase what you do best.

Step 4: Final/Client Interview

Top candidates will move forward to meet with the hiring manager or client team. Bring your experience, your wins, and your personality - we want to get to know the real you.

Step 5: Job Offer

If it's a great match on both sides, we'll present your offer and get you ready for an exciting new chapter.

Not selected for this role? No worries. Strong candidates may be considered for future opportunities that better match their skills and experience. We appreciate every application and can't wait to meet talented professionals like you!