Growth Marketing Lead

Job Overview

We are seeking a strategic and hands-on Founding Growth Marketer / Head of Growth to build and scale our growth engine from the ground up. The ideal candidate has experience in startups or high-growth environments, with a proven track record driving pipeline, customer acquisition, and revenue growth. This role requires someone highly independent, data-driven, and capable of owning both strategy and execution in a fast-paced environment.

Job Highlights

Schedule: M-F, 8 to 5pm CST 1 hr unpaid break

Work Arrangement: Work from home

Contract: Independent Contractor

Responsibilities

Growth Strategy & Execution

• Build and execute multi-channel growth strategies focused on pipeline generation and revenue growth
• Own the complete customer acquisition funnel from awareness to conversion and activation
• Launch and optimize campaigns across paid, organic, outbound, email, SEO, LinkedIn, Meta, webinars, and other acquisition channels
• Identify high-leverage growth opportunities and prioritize initiatives based on business impact
• Develop and refine scalable acquisition and retention systems

Demand Generation & Performance Marketing

• Generate qualified inbound and outbound pipeline through high-performing campaigns
• Optimize landing pages, messaging, targeting, and conversion funnels
• Monitor campaign performance, attribution, CAC, LTV, and conversion metrics
• Run continuous growth experiments and rapidly iterate based on performance data
• Create and implement marketing budgets and forecasting strategies

Marketing Operations & Automation

• Build and manage CRM workflows, lead nurturing systems, automations, and reporting dashboards
• Maintain accurate tracking and attribution across the marketing funnel
• Improve operational efficiency through scalable processes and documentation
• Collaborate cross-functionally to align growth initiatives with business objectives

Customer & Market Insights

• Conduct customer research and gather insights to improve positioning and messaging
• Analyze user behavior, campaign performance, and funnel drop-offs to identify opportunities
• Translate complex data into actionable business recommendations
• Continuously monitor competitors, market trends, and emerging growth opportunities

Required Qualifications

Experience

• 5+ years of experience in Growth Marketing, Demand Generation, Performance Marketing, or Head of Growth roles
• Proven experience working in startup, SaaS, tech, or high-growth environments
• Demonstrated success scaling pipeline, customer acquisition, and revenue growth
• Strong portfolio showcasing measurable achievements, growth campaigns, case studies, or successful projects is required
• Previous experience operating autonomously in senior or founding-level marketing roles is highly preferred

Independent Contractor Perks

HMO Coverage for eligible locations

Permanent work from home

Immediate hiring

Steady freelance job

Side Note

This is a permanent work-from-home role under an Independent Contractor arrangement. Candidates must have their own computer and reliable internet connection, and are responsible for their own taxes and benefits. Professional hourly fees are established based on your performance in the application process.

Please click the "Apply" button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.