Growth Marketing Lead

Intellect is a global leader in mental health benefits, trusted by the world’s most forward-thinking employers, insurers, and governments to deliver care that is local, personalised, and effective at scale. Today, we serve over 4 million people across 100+ countries and territories, making mental health support truly accessible across borders and cultures. Our platform powers the mental wellbeing of workforces at Fortune 500 companies like Dell, Bytedance, Visa, Shell, McDonald’s, and hundreds more, enabling them to support their people with the highest standards of clinical quality, cultural relevance, and on-demand accessibility. Driven by our mission to build the world’s most trusted mental health benefits platform, Intellect combines a best-in-class digital platform with a world-leading global provider network to deliver unmatched client outcomes and transformative care experiences. We are backed by top global investors including Tiger Global, Y Combinator, Insignia Ventures Partners, HOF Capital, K3 Ventures, JAFCO, Headline, East Ventures, IHH Healthcare, MS&AD Ventures, and more, alongside an extensive coalition of notable family offices, big tech executives, and leading angel investors. The Role The Growth Marketing Lead will play a key role in driving Intellect's next phase of growth by executing and optimizing high-impact marketing initiatives across enterprise demand generation, product marketing, content, digital channels, and marketing operations. This role will help drive pipeline generation, improve marketing performance, strengthen market positioning, and support commercial growth across key markets. We are looking for a highly hands-on marketer who combines strong execution capabilities with commercial thinking. The ideal candidate is data-driven, resourceful, and comfortable operating across multiple marketing disciplines within a lean, fast-paced environment. This role is ideal for someone who enjoys owning meaningful projects end-to-end, partnering cross-functionally, and helping scale a modern growth marketing function. Your Responsibilities Growth Marketing Strategy & Pipeline Generation Execute growth marketing initiatives across Intellect’s core business units while supporting broader global growth opportunities Drive enterprise pipeline generation across a multi-channel mix with a strong emphasis on B2B events, alongside inbound, partnerships, digital campaigns, content, SEO, paid acquisition, and outbound-supporting channels Own and optimize the events-led growth motion, including planning and execution of B2B events and driving post-event conversion into qualified enterprise opportunities Monitor performance across all channels, with a focus on event-driven pipeline contribution, and identify opportunities to improve conversion rates and channel effectiveness Use data and performance insights to continuously optimize marketing activities and improve end-to-end funnel efficiency Enterprise Demand Generation & GTM Execute and optimize enterprise demand generation programs across B2B events, webinars, partnerships, paid media, content, SEO, digital campaigns, and account-based initiatives Support efforts to convert awareness and engagement into qualified enterprise opportunities Maintain attribution, funnel reporting, and campaign performance visibility across the marketing lifecycle Partner closely with sales and revenue operations to improve lead quality, campaign effectiveness, and pipeline conversion Ensure marketing programs align with enterprise sales priorities and commercial objectives Product Marketing & Positioning Drive product marketing initiatives including positioning, messaging, and go-to-market execution Translate complex mental healthcare and organisational wellbeing solutions into clear and compelling customer-facing narratives Develop sales enablement materials, case studies, customer stories, and marketing collateral Collaborate cross-functionally with product, operations, clinical, and revenue teams to ensure messaging reflects customer needs and product developments Support Intellect's category leadership through consistent and effective market positioning Marketing Operations, Analytics & Scalable Systems Maintain visibility into funnel performance, campaign effectiveness, attribution, and marketing ROI Develop reporting and dashboards that support data-driven decision making Leverage automation, AI tools, and scalable workflows to improve execution efficiency Improve marketing processes, campaign operations, and reporting consistency Support continuous optimization of marketing systems and operational workflows Cross-Functional Collaboration Partner closely with revenue, client success, product, operations, and finance teams to support company growth objectives Contribute insights and recommendations that improve go-to-market execution and marketing performance Collaborate across functions to ensure alignment between marketing initiatives and commercial priorities Support a culture of accountability, experimentation, and continuous improvement 5-8 years of experience across growth marketing, demand generation, product marketing, performance marketing, or related marketing functions Strong commercial and analytical mindset with experience working with metrics such as CAC, conversion rates, attribution, pipeline contribution, and ROI Proven ability to execute across multiple marketing disciplines in a fast-paced environment Highly resourceful and comfortable operating within lean teams Experience driving measurable B2B pipeline generation and supporting enterprise sales cycles is strongly preferred Strong project management and prioritisation skills Comfortable collaborating across sales, product, operations, and leadership teams Familiarity with AI-enabled workflows, automation, and modern marketing tooling Regional APAC experience is a plus Prior healthcare or mental health experience is not required Why You’ll Love Working With Us: Global company – work in a diverse environment with people from nearly 20 countries Generous leave policy – time off to rest and recharge Christmas week off – company-wide break during Christmas, separate from annual leave Birthday leave – enjoy a day off on your birthday Quarterly mental health days – one day off every quarter to focus on your wellbeing Flexible work arrangements – work in a way that suits your lifestyle and goals Work-life balance – a culture that values personal time and long-term wellness Medical coverage – comprehensive insurance for peace of mind Performance bonus – high performance is recognised and rewarded Development budget - annual allowance to support your professional development Mental health support – premium coaching access to our mental health app and resources & dedicated budget for clinical and psychiatric care Socials and communities – regular non-work events/activities to connect and have fun together