Growth Marketing Director

Growth Marketing Director Why qlub Qlub is revolutionizing the dining experience with ultra fast, seamless payment solutions. Guests pay in seconds by scanning a QR code with no app download required. From Pay-at-Table QR payments and Digital Menus to Order-and-Pay, Payment Links, and SoftPOS terminals, qlub streamlines the entire payment process, making it faster and more convenient for both diners and restaurants . Even splitting the bill becomes effortless. We help restaurants focus on what they do best, delivering great hospitality. By removing payment friction, we increase table turnover, improve operational efficiency, and boost profitability. Built-in analytics, instant tipping and reviews, and automated accounting empower restaurants to thrive in today’s digital-first world. We are a fast scaling fintech startup backed by Mubadala, e&, Shorooq and Mastercard . With $72M total fundraised , we have expanded globally, doubled headcount over the past year, and this is just the beginning! This is more than a job. It is an opportunity to help shape how qlub scales as we build high performing, diverse teams around the world. The role We are looking for a hands-on Growth Marketing Director to own and scale our B2B paid acquisition engine. You will drive the full stack: creative strategy, media buying, funnel optimization, tracking, and reporting. This role is for someone obsessed with hitting targets, who thrives on experimentation, and knows how to turn cold traffic into a qualified pipeline. You will work closely with Sales under clear SLAs, manage significant budgets, and lead a lean, high-performing team. What you’ll be driving: Drive pipeline growth Plan, execute, and scale paid acquisition across Meta, TikTok, Google Ads and LinkedIn. Build channel strategies and budget allocation plans to hit monthly pipeline targets Run continuous experiments on angles, audiences, offers, landing pages, and creative formats Manage $100k+ monthly ad spend with clear ROI accountability Lead creative strategy Generate and validate new creative ideas and messages that convert Build a performance ad portfolio across live action, UGC-style, and AI-assisted formats Write conversion-driven scripts and provide detailed feedback to editors on pacing, structure, CTAs, and creative performance metrics Optimize for hook rate, hold rate, and scroll-stopping moments Own the funnel and align with Sales teams Build and iterate landing pages and lead capture flows from scratch Optimize form completion, reduce drop-offs, and improve conversion rates Ship tests quickly using design resources or no-code tools Define lead qualification criteria and lifecycle stages with Sales leadership Establish SLAs for speed-to-lead and follow-up Create feedback loops on lead quality and conversion to opportunities Focus on revenue-generating pipeline, not just lead volume Ensure solid tracking & attribution Set up reliable tracking across channels, including server-side tracking where needed Implement multi-touch attribution to avoid single-channel bias Manage form integrations, CRM data hygiene, and campaign mapping Build reporting dashboards that guide scaling decisions Build & Lead Your Team Hire and build a small team of performance marketers and external partners Set high standards for quality, speed, and accountability Create repeatable systems for creative production, testing cadence, and reporting Qualifications Must Have: 8+ years in performance marketing with proven B2B results (pipeline-driven, not just lead generation) Deep hands-on experience with Meta (Instagram), TikTok, Google Ads (Search) and Linkedin Track record of producing or directing high-performing video ads across formats Strong understanding of B2B funnel stages: (MQL to SQL to Closed-won) Experience managing $100k+ monthly ad budgets with disciplined scaling CRO expertise: you can build and optimize funnels that convert cold traffic Data-driven mindset with ability to diagnose performance in order to drive decisions Technical foundation in tracking, server-side implementation, multi-touch attribution, and CRM integrations Excellent communication skills Preferred: Experience with HubSpot Familiarity with Tableau, Google Analytics or similar product analytics platforms Knowledge of ad libraries, creative research tools, and structured testing frameworks What we offer Strong entrepreneurial spirit - you want to build something big and have a measurable impact for your efforts You are self-motivated and have a result-oriented mindset, you hustle to get things done and proactively find ways to reach and over achieve your targets. Be part of an exciting, fast-paced environment, where you can grow the business from an early-stage start-up into a global organization Drive growth and tailoring of fast-evolving new products and features Work with highly motivated people, enthusiastic about improving the customer experience at table-service restaurants. Sounds like you? Are you excited by this opportunity? If so, “Apply now” . Department Marketing Locations United Arab Emirates - Dubai Remote status Hybrid