Growth Marketing Director

Salary Range: $150-175k + Equity Eligibility Benefits: FREE employee-only medical coverage, a 4% employer 401(k) match, and FREE short-term disability. Other incredible benefits HERE. Location: Remote in the continental US, with 25% nationwide travel Reports to: SVP, Strategy Your Mission The mission is to build, operate, and scale a high-performance Growth Marketing Engine that transforms premier commercial properties into vibrant, revenue-generating destinations. This role drives a dual-purpose strategy: maximizing top-line revenue through the monetization of public events and bookable spaces, while simultaneously accelerating tenant engagement to secure lease renewals. Designed for a senior strategist who thrives on direct execution, this role requires building the centralized infrastructure and launching the turn-key tools, automated templates, and systems that empower on-site Host teams to market their specific service lines with maximum impact and minimal lift. Your Focus The focus is the intersection of B2B acquisition and retention, consumer-facing monetization, and Host team enablement. Key responsibilities include designing the automated communication workflows that drive daily tenant participation, training AI models to scale content creation, and building the technical plumbing for multi-stream attribution. Equal priority is placed on making marketing simple for non-marketers, translating complex growth tactics into low-lift operational tools for on-site execution teams to independently drive revenue and engagement within their specific assets. Outcomes You’ll Deliver Architect & Deploy the Central Engine: Build the core technical marketing infrastructure, attribution modeling, and automated campaign workflows from scratch to scale digital outreach across the portfolio. Enable On-Site Host Teams: Create and implement turn-key marketing frameworks, asset-generation toolkits, and simple playbooks that allow localized Host teams to autonomously market site-level service lines and amenities. Drive Tenant Engagement & Retention: Own the internal digital communication strategy to activate on-site amenities, fitness programming, and workplace experiences, directly influencing daily participation and long-term lease renewals. Monetize Publicly Bookable Spaces: Execute high-conversion digital funnels targeting external groups, corporate clients, and the public to maximize utilization and revenue for event, social, F&B, and meeting spaces. Commercialize Events & Programming: Transform physical events into profit centers by driving ticket sales, paid registrations, food and beverage spend, and strategic brand partnerships and sponsorships. Accelerate Leasing Velocity: Build sophisticated channels and campaigns that convert site-level brand-identity into physical tours and signed leases for traditional vacancies. Support Playbook Internal Marketing: Support Playbook’s corporate brand and inbound pipeline by applying performance marketing tactics and automation workflows internally to showcase our unique value prop to prospective asset owners. Orchestrate AI Production & Content Workflows: Act as the primary architect of the AI production stack, training models and automating editing processes to turn site-level content capture into polished marketing deliverables without expanding headcount. Own Data Attribution & ROI: Build and manage tracking systems and platforms required to connect digital engagement to physical space utilization and financial outcomes for institutional owners. Requirements 7+ years of Growth Marketing Experience: Proven background in Performance Marketing, Growth Engineering, or Demand Generation with a track record of building and managing your own profitable funnels. Field Enablement & Systems: Direct experience building scalable tools, automated templates, and simple frameworks for distributed teams to execute. Experiential, Hospitality, or CRE Context (Preferred): Direct experience marketing premium physical spaces, hospitality assets, asset-level programming, or space-booking platforms. Campaign & Retargeting Mastery: Expert at building multi-channel campaigns, setting up retargeting funnels (Meta, LinkedIn, Google), and managing complex audience segments for transactional conversions. Analytical & Builder Mindset: Proficient in GA4, GTM, and multi-touch attribution modeling. Advanced proficiency in AI tools and automated workflows to scale creative output independently. Strategic Individual Contributor: Ability to operate as a nimble team of one with the executive presence required to present data-driven revenue and retention strategies to C-suite stakeholders and scale a department. Key Competencies The Hands-on Architect & Deployer: Ability to design macro-level commercial strategy and then personally build the software, automation workflows, and training tools required to scale it. Operational Enabler: Skilled at simplifying complex growth marketing into digestible, low-lift execution tasks for non-marketing field staff to ensure high quality and adoption. Retention-Focused Placemaker: Understands how to translate physical energy, architectural design, services and programming into measurable engagement generating loyalty, lease renewals, and top-line asset revenue. Growth Mindset: A focus on continuous iteration. You move from idea to execution quickly, using data to pivot and optimize for the best possible results.