Growth Marketer - focus Paid & Go-to-Market

Growth Marketer - focus Paid & Go-to-Market Join AssoConnect as a Growth Marketer: optimize acquisition, boost funnels and ROI, and fuel international expansion, in an ambitious and impact-oriented team. Let’s work together 👋 Who we are About the company Visit our Welcome To The Jungle homepage to learn more about AssoConnect and why you should join us! AssoConnect : pictures, videos, company information A ScaleUp that Transforms Nonprofit Management Market Leaders: AssoConnect is the leading software for nonprofit management in France, one of the largest markets in the world with over 1.5M nonprofits! We are also expanding in the U.S. with our Springly brand. Impact-driven: AssoConnect helps over 40,000 nonprofits by saving their time, energy, and money. We allow them to spend more time on their purpose and facilitate their communication with their members and donors. Ambitious growth, entrepreneurial spirit: Backed by team.blue since May 2025, we're scaling fast across Europe with both organic and external growth. While staying true to our roots (same team, same mission) we now have the resources of a European powerhouse to build the new standard for nonprofit management. Why you should join AssoConnect Impact: You will have the unique opportunity to work in a scale-up positively impacting the world. At your level, you will substantially impact shaping the company's future. Fast-paced, continuous learning: We believe in investing in our team's learning through ongoing coaching and training. You will be coached by your peers and the best external advisors. Culture & Team spirit: We don’t compromise on our values: Simplicity, Excellence, Benevolence. 🎭 The role Organisation Report to the Head of Marketing. Join a dynamic Marketing team of 5 people, including another Growth Marketer. Daily collaboration with the Content, Growth Frequent interaction and team work with Sales, Product and Ops teams. This position is hybride, located in Paris or Marseille office The pitch You'll own two engines that shape how AssoConnect grows: paid acquisition and Go-To-Market launches . On the paid side, you run our acquisition channels with full budget ownership, and you're not afraid to challenge where every euro goes. On the GTM side, you take the relay from Product at release, co-define the launch strategy with the Head of Marketing, and make sure the right nonprofits discover the right features at the right time. Product launches, new offers, industry key moments (back-to-school, year-end, regulatory deadlines), you turn them into signups and clients. And there's more: AssoConnect is preparing its international expansion. You'll play a key role in scaling our acquisition playbook beyond France. We're building a team where AI isn't a buzzword, it's how we work. Whether it's a or your own secret weapon, we expect you to already use AI tools daily to move faster, think bigger, and ship more. If that sounds like your natural way of working, you'll feel right at home. Responsibilities Paid Acquisition Own and optimize paid channels: SEA, Social Ads, Affiliates, Media Buying Challenge budget allocation across products, keywords, and campaigns based on CAC Payback, know where every euro goes and why Own ads creatives and messaging: write, test, and iterate on ad copy and formats in collaboration with Designer and IA tools Set up, track, and report on campaign performance, you're hands-on from launch to analysis Animate and challenge our agency and group performance team with clear expectations Conversion Performance Optimize conversion rates across key acquisition funnels (visits to leads, visits to signup/trial) Identify and fix funnel bottlenecks on acquisition pages through A/B testing and landing page optimization GTM Coordination & Product Messaging Own the journey from product release to market impact: co-build the GTM strategy with the Head of Marketing, align Product, Ops, Sales, Content and Growth on the plan, and make sure it ships on time, you're the PM at the center of it all Turn product launches and industry key moments into acquisition campaigns that generate signups and new clients Brief Content and Growth on product value propositions for all product-related content Produce key deliverables in coordination with Content & Growth: landing page creation, emails, webinars, Sales battle cards, CS training materials Contribute to product strategy, ICP, and positioning alongside the Head of Marketing Profile Required Skills and Qualifications 4-6 years of experience in growth, performance marketing, product marketing, or marketing automation, ideally in a SaaS or tech environment. Hands-on paid campaign management (SEA, Social Ads, Affiliate) with budget ownership and a track record of improving CAC and funnel conversion Strong project manager who coordinates cross-functional launches and juggles multiple timelines without dropping the ball Sensitivity to messaging and value proposition, you understand what makes people convert Comfortable with tracking, attribution, and funnel analysis. Builder mindset with low-code/no-code tools (e.g. Zapier, Webflow)and AI, including content creation (e.g. Claude skills, Nanobanana, Midjourney). You can share concrete use cases Comfortable using AI tools, especially on image/video generation Experience working across multiple markets and/or brand Fluent in French and English (written and spoken). Spanish or Italian is a plus Desired Traits Cross-functional driver. Multiple launches in parallel doesn't stress you, it energizes you. Builder mindset. You don't just optimize, you build, ship, and iterate. Analytical and data-driven. Numbers first, intuition second. Strong problem-solver. You see bottlenecks, understand root causes, and fix them. Autonomous. You prioritize without constant guidance. Culture of efficiency. You balance quality and speed naturally. Curious and coachable. Always learning, always improving. Salary Varies depending on experience (both years and skills): €45k – €70k What if I don’t match all these criteria? Not ticking every box is OK: it means you’ll have room to learn and grow at AssoConnect. If you think you can be a great match, we are interested in hearing from you! 🕵️ Recruitment process 1) Screening Spend 1h with the HR and our Head of Marketing to check the fit between what you are looking for and what we are offering. 2) Technical Skills Complete a 2-hour use case at home, followed by an interview with your manager to debrief on the use case and deep dive into your experience and skills. 3) Talk about Business Validate technical expertise and business thinking. Ensure cultural fit, strategy mindset and alignment with our mission. 4) Meet the team Meet your peers within the marketing team and join us for a lunch or a drink at our Paris or Marseille Office. 5) Final HR steps Ref check and final discussion about salary, start date, and logistics. Recruitment date: ASAP. Department Commercial Role Head of Marketing Locations Paris - France, Marseille - France Remote status Hybrid Seniority Level Mid Senior Level LinkedIn Company Name AssoConnect About AssoConnect The AssoConnect adventure began in 2014. Our three founders are young entrepreneurs, deeply involved in the non-profit world. Arnaud is involved with medical and social organizations that work for autistic children. Sylvain is involved with the scouts and his ultimate club. Pierre devotes much of his time to civil protection. Their passions for technology and the nonprofit world are just waiting to merge. Little by little, the idea is growing💡 Founded in 2012 Coworkers 65